This document outlines a set of principles for building a culture of freedom and responsibility within an organization. It begins by stating that the information presented comprises the author's thoughts along with information from other sources. The document then discusses how stated company values often differ from real values as shown through rewards and promotions. Nine behaviors and skills that are particularly valued in colleagues are then outlined: judgment, communication, impact, curiosity, innovation, courage, passion, honesty, and selflessness. The document emphasizes embracing these nine values to give the best chance of continuous success over generations.

1. Culture of Freedom &
Responsibility
This is a compilation of principles that I feel will help us grow as
individuals and as a company. The information in the following slides
is a collection of some of my own thoughts and information that has
been shared with me from a various sources. This is not intended to
present solely as my own original content.
1

2. Culture: What gives a Companies/Teams
The Best Chance of
Continuous Success
formany Generations
of Technology and
People?

3. Lotsof companies have
Nice Sounding value
Statements
Enron Had a Nice…
Sounding Value
Statement with 4 Values

4. Enron headquarters
Their 4 values were
chiseled in marble in
the main lobby, but had
little to do with the
real values of the
organization.
• Integrity
• Communication
• Respect
• Excellence
4

5. The real Company/Team Values, as opposed to the
Nice --- Sounding Values, are shown by who gets
Rewarded, Promoted, or LetGo!!!
Real Company Values are The Behaviors and
Skills those We Particularly Value Fellow
Employees

6. We Particularly Value
In our Colleagues
These Nine Behaviors and
Skills…

7. Judgment
• You make wise decisions
(People, technical, business,
and Creative) despite
ambiguity
• You identify root causes, and
get beyond treating symptoms
• You think strategically, and
can articulate what you are, and
are Not, trying to do.
• You smartly separate what
must be done well now, and
what can be improved later.
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8. Communication
• You listen well, instead of
Reacting fast, so you can
better Understand
• You are concise and articulate
in Speech and writing
• You treat people with respect
Independent of their status
or Disagreement with you
• You maintain calm poise in
Stressful situations
9

9. Impact
• You accomplish amazing
Amounts of important work
• You demonstrate consistently
Strong performance so
Colleagues can rely upon you
• You focus on great results
rather Than on process
• You exhibit bias-‐to-‐action,and
Avoid analysis-‐paralysis

10. Curiosity
• You learn rapidly and eagerly
• You seek to understand our
Strategy, market, customers,
and suppliers
• You are broadly knowledgeable
about business, and
technology, and the space that
you operate in.
• You contribute effectively
Outside of your specialty

11. Innovation
• You re-‐conceptualize issues to
Discover practical solutions to
Hard problems
• You challenge prevailing
Assumptions when warranted,
And suggestbetter approaches
• You create new ideas that
prove Useful
• You keep us nimble by
Minimizing complexity and
finding to me to simplify

12. Courage
• You say what you think even
if it is controversial
• You make tough decisions
Without excessive agonizing
• You take smart risks
• You question actions
inconsistent with our values

13. Passion
• You inspire others with your
Thirst for excellence
• You care intensely about your
Company’s success
• You celebrate wins
• You are tenacious

14. Honesty
• You are known for candor and
Directness
• You are non-‐political when you
disagree with others
• You only say things about
fellow Employees you will say
to their Face
• You are quick to admit
mistakes

15. Selflessness
• You seek what is best for
your Company, rather than
best for Yourself or your
group
• You are ego-‐less when
searching Forthe best ideas
• You make me to help
Colleagues
• You share information openly
and proactively

16.  Judgment
 Communication
 Impact
 Curiosity
 Innovation
 Courage
 Passion
 Honesty
 Selfness
~~~ We Want to Work with People Who Embody These
Nine Values ~~~

17. “You Question
Actions
Inconsistent with
This Values”

18. Part of the
Courage value
Akin to the honor code
pledge:
“I will not lie, nor cheat, nor steal, nor
tolerate those who do”
All of us are responsible for
value consistency!!!