This document provides guidance on planning a digital marketing budget. It suggests allocating budgets to different digital marketing tasks such as SEO, PPC, email marketing, and social media over time periods of 3, 6, 9, and 12 months. The percentages allocated to each task change depending on the time period. It advises speaking to a digital marketing expert to determine the right budget allocation based on factors specific to a business such as location, industry, and revenue.
Angela Eleazer has 14 years of experience working her way up from a part-time cashier to Assistant Store Manager at Lowe's Home Improvement. She has a passion for motivating and developing talent and has achieved recognition for increasing sales and margins in various departments. She is looking to share her talents and customer-focused approach with another successful company.
Bulldawg Marketing is a marketing firm established for almost 20 years in Mooresville, North Carolina. They believe happy employees lead to happy business partners. Bulldawg provides experiential programs, sales engagement, sponsorship consulting, digital and social solutions. Their goal is to connect customers to products through sensory experiences to drive purchase. They work to create programs that motivate sales teams and consumers. Some of their valued marketing partners are listed.
In his presentation, Caleb shares five signs your company is ready for marketing automation, how to attain stakeholder buy-in, and how to enable your company to achieve success with the software.
Michael Pugh is a hard working and pleasant employee who displayed true enthusiasm for sales from day one at his job as Internet Sales Manager. While there, he implemented a new spreadsheet system that streamlined the sales to delivery process, which was initially resisted but ultimately adopted due to Michael's ability to effectively communicate his vision. His supervisor also praised him for being efficient in his role while also taking the time to engage with coworkers and clients in a genuine and kind manner.
Why should you join bi sales team compared to other ed tech companiesBoard Infinity
Board Infinity is a one-stop solution to early career needs. We help in career transition and skilling. This is enabled by industry experts, who guide, mentor and support early career professionals and students.
Connie Sprout strongly recommends Mike Beckman for employment based on 20 years of working together. She describes how Mike managed contract accountants and worked closely with her team to drive revenue and margins. They also partnered on integration efforts during mergers. Since 2011, Mike and Connie have partnered to support an HP software services organization, working closely on budgeting, forecasting, and financial close processes. Connie says Mike is an excellent, committed employee who is loyal, leads teams well through mentoring, works hard, and delivers quality results.
This document provides guidance on planning a digital marketing budget. It suggests allocating budgets to different digital marketing tasks such as SEO, PPC, email marketing, and social media over time periods of 3, 6, 9, and 12 months. The percentages allocated to each task change depending on the time period. It advises speaking to a digital marketing expert to determine the right budget allocation based on factors specific to a business such as location, industry, and revenue.
Angela Eleazer has 14 years of experience working her way up from a part-time cashier to Assistant Store Manager at Lowe's Home Improvement. She has a passion for motivating and developing talent and has achieved recognition for increasing sales and margins in various departments. She is looking to share her talents and customer-focused approach with another successful company.
Bulldawg Marketing is a marketing firm established for almost 20 years in Mooresville, North Carolina. They believe happy employees lead to happy business partners. Bulldawg provides experiential programs, sales engagement, sponsorship consulting, digital and social solutions. Their goal is to connect customers to products through sensory experiences to drive purchase. They work to create programs that motivate sales teams and consumers. Some of their valued marketing partners are listed.
In his presentation, Caleb shares five signs your company is ready for marketing automation, how to attain stakeholder buy-in, and how to enable your company to achieve success with the software.
Michael Pugh is a hard working and pleasant employee who displayed true enthusiasm for sales from day one at his job as Internet Sales Manager. While there, he implemented a new spreadsheet system that streamlined the sales to delivery process, which was initially resisted but ultimately adopted due to Michael's ability to effectively communicate his vision. His supervisor also praised him for being efficient in his role while also taking the time to engage with coworkers and clients in a genuine and kind manner.
Why should you join bi sales team compared to other ed tech companiesBoard Infinity
Board Infinity is a one-stop solution to early career needs. We help in career transition and skilling. This is enabled by industry experts, who guide, mentor and support early career professionals and students.
Connie Sprout strongly recommends Mike Beckman for employment based on 20 years of working together. She describes how Mike managed contract accountants and worked closely with her team to drive revenue and margins. They also partnered on integration efforts during mergers. Since 2011, Mike and Connie have partnered to support an HP software services organization, working closely on budgeting, forecasting, and financial close processes. Connie says Mike is an excellent, committed employee who is loyal, leads teams well through mentoring, works hard, and delivers quality results.
10 Do's and Don'ts of an Effective Modern Marketing MachineEllie Mirman
There's no secret formula, but there is an effective methodology to building an effective modern marketing machine. Here are 10 do's and don'ts to follow if you're a C-level building a marketing team.
Show Me The Money - Crafting The Budget For Digital Marketing - Brandon Chesnutt
The document discusses best practices for crafting a digital marketing budget, including:
1) Most marketing budgets are increasingly shifting to digital channels, with 72% of companies increasing their digital budgets in 2011 and digital accounting for about 37% of total budgets.
2) Budgets should find the right balance between digital and offline investments as both channels are still relevant.
3) Marketing managers should take a generalist approach while teams of specialists focus on individual digital platforms, and experience is important for digital specialists.
4) When making digital investments, companies should set benchmarks, identify transactional vs open-ended expenses, and invest in tools that provide measurement of performance and success.
MacGregor Consulting provides practical advice and assistance to small businesses to help them become more profitable and efficient. They offer services like digital marketing, local SEO, and retirement plan consulting to give business owners personalized information and expertise so they can focus on their core tasks. Their goal is to provide vital decision-making insights through a variety of consulting services.
Positivity can improve business success in several ways. Keeping a positive attitude when dealing with customers, even irate ones, leads to happier customers. Being positive also makes employees happier, even in tough situations. Additionally, being positive makes daily work duties easier by perceiving tasks as able to be accomplished without problems, which naturally leads to fewer problems.
Julie Grimal is a business development consultant and mediator with over 25 years of experience in office management, business ownership, and legal/court experience. She has a BA in Humanities and Social Sciences and certificates in mediation and arbitration from Rutgers State Law University where she earned an average grade of 99%. She is seeking new opportunities in business development, marketing, or mediation and has extensive skills in computer usage, organization, problem solving, and communication.
From Coaching To KPIs: How Metric-Driven Sales Teams Create Winning CulturesSales Hacker
What You'll Learn:
- Tips for using real-time data to increase the effectiveness of 1:1s
- Techniques for training new team members to increase time to value
- The best contests to ignite the competitive spirit on sales floor
- KPIs that every sales leader should be tracking to repeatedly hit and exceed revenue targets
Fighting brains with email - The psychology of buying Kenda Macdonald
Marketing automation hinges around one central concept: Right message. Right person. Right time. This concept allows you to give the personalised experiences consumers demand, and the high conversion rates you crave. But there's one major problem with your marketing automation, and the tools and hacks won't fix it. Join us in this neuroscience based session to uncover how to craft your marketing automation to achieve the results you're looking for.
At the end of this session you'll be able to:
Utilise the purchase formula (neuroscience), with clarity on how it works, and what it means for your marketing automation
Pinpoint the awareness levels that your audience is focused on and what value means to them
Put it into practice with examples of how it works and how to really achieve right message, right person, right time
The document outlines three key steps for search engine internet marketing: 1) Give customers what they want through keyword research and targeting, 2) Use keywords on your website and off your website in content and links, and 3) Continually update and improve your website to engage Google. Following these three steps of focusing on customers, keywords, and ongoing website development will help small businesses succeed with internet marketing and access the large portion of customers searching online.
The Value Conversation - Month of Marketing webinarBizink
This document summarizes a presentation about value conversations. It discusses defining value for customers, asking the right questions to understand customer needs and goals, and demonstrating how your solutions fulfill that value. Key aspects covered include understanding what customers want to accomplish and how they define success, drilling down on questions, and recognizing that value is subjective. The goal of value conversations is to understand customers' needs rather than sell services, and it is presented as a key part of an overall marketing process.
Driving a Kick-Ass Coaching Culture: Dispelling Myths & Adopting Best PracticesSales Hacker
What You'll learn:
- Purposeful practice: What it means and actionable tactics you can put into play
- The sales coaching gap and understanding if you're suffering from it
- The most common coaching challenges sales team face today and how to overcome them
Why your content strategy is failing - Brighton SEOKenda Macdonald
This document summarizes a presentation about how the brain buys products and the failures of content strategies. It discusses how the brain weighs pain versus reward, and how consumers go through awareness stages of being unaware of a problem, aware of the problem, aware of solutions, aware of specific products, and most aware. It then analyzes how an example consumer's journey of wanting to go running in the winter had dead ends and missed opportunities due to lack of central information and strategic directionality in content. It concludes that content strategies should plan for raising awareness at each stage, add relative value, and match content strategically throughout the entire consumer journey.
This document outlines a 3-step marketing strategy to generate more leads: 1) Create lead magnets like ebooks, checklists and webinars to position yourself as an expert and educate leads. 2) Use awareness tactics like content marketing, webinars and quizzes to move leads through different awareness stages. 3) Collect leads by adding signup forms to content and using paid advertising, social media and your own list to drive traffic to your lead magnets. The goal is to solve problems for prospects, demonstrate your expertise and convert leads into customers.
Download the entire webinar for free: http://info.brightgauge.com/7-lessons-webinar
After growing our MSP business 10x in 5 years, we often get questions about how to set up a company for growth. Learn more from our co-Founder & CEO, Eric Dosal, as he shares his top advice from the process of scaling and selling his MSP.
Some of the topics Eric covers:
- How to standardize your sales process
- How investing in customer success impacted our growth
- A practical way to identify your ideal customer
- How to simplify your contracts
Buyer Sentiment: How to use the Newest Data Source Available to B2B Sales TeamsSales Hacker
If your prospecting team is optimizing emails based on reply rate or open rate (yuck), this is for you.
Buyer sentiment data shows you how your prospect actually feels about what you said to them. In this deep-dive with real examples, we’ll explain how it’s different from buyer intent data and how frontline sales managers are using it to coach outbound sales teams to new heights.
In this session, we were joined by Kaitlen Kelly, Manager of Sales Development at Outreach, for an exclusive peek into the future of truly insights-driven prospecting!
The document is a resume for Kianna McIntosh that outlines her objective of gaining employment utilizing her years of customer service experience, lists her work history including positions at Victoria's Secret, Title Cash, Easy Money, and Walmart, and provides her education background and references. McIntosh has experience meeting sales goals, cashing checks, processing loan applications, managing payroll, expenses, and cash balances, as well as preparing food and completing sales transactions.
How to create millennial friendly sales readiness programMindTickle
This document discusses how to create effective millennial-friendly sales readiness programs. Traditional sales training programs often fail due to low adoption rates and high information retention rates. Effective programs are gamified, engaging, delivered in bite-sized formats, incentivize learning, and are available on-demand and ongoing. Couchbase achieved a 96% completion rate for internal sales training within 30 days using these techniques. The presentation recommends gamifying content, sharing bite-sized information, providing incentives, making content accessible on-demand, and reinforcing learning continually to improve sales training programs.
Defining sales enablement charter 2021Sales Hacker
What You'll Learn:
- Benchmark your enablement maturity for 2021 planning
- Solidify your current state and where you (enablement, sales, marketing) want to go
- Expand enablement’s impact across the entire go-to-market organization
An example of our orientation process for new sales development reps. Our focus on simplicity and clarity in communication enables our people to achieve superior results. We walk each new hire through our philosophy and expectations, laying the foundation for successful communication.
This document outlines six keys to modern marketing: data, behavior, awareness, strategy, automation journey, and optimization. It emphasizes using data to make strategic decisions, understanding customer behavior through their online interactions, tracking customer awareness of problems and solutions, developing a strategic marketing plan, automating marketing processes, and continuously optimizing efforts. The overall message is that a data-driven approach focusing on customer behavior and experience through automated and optimized marketing strategies is essential for business growth.
This document discusses key performance indicators (KPIs) and templates for customer service. It provides links to download free ebooks on topics like lists of KPIs, performance appraisal forms, and review phrases. It also outlines steps for creating KPIs for a specific position and common mistakes to avoid, such as having too many KPIs or ones that do not change based on goals. Finally, it describes different types of KPIs including process, input, output, leading, lagging, outcome, qualitative and quantitative.
This document discusses key performance indicators (KPIs) for a customer service manager position. It provides examples of KPIs, lists the key result areas and tasks that KPIs can measure, and describes best practices for developing effective KPIs, such as linking them to strategy, focusing on 3-5 key areas, and designing them to empower employees. The document also categorizes different types of KPIs and cautions against creating too many KPIs or ones that do not change as goals evolve.
10 Do's and Don'ts of an Effective Modern Marketing MachineEllie Mirman
There's no secret formula, but there is an effective methodology to building an effective modern marketing machine. Here are 10 do's and don'ts to follow if you're a C-level building a marketing team.
Show Me The Money - Crafting The Budget For Digital Marketing - Brandon Chesnutt
The document discusses best practices for crafting a digital marketing budget, including:
1) Most marketing budgets are increasingly shifting to digital channels, with 72% of companies increasing their digital budgets in 2011 and digital accounting for about 37% of total budgets.
2) Budgets should find the right balance between digital and offline investments as both channels are still relevant.
3) Marketing managers should take a generalist approach while teams of specialists focus on individual digital platforms, and experience is important for digital specialists.
4) When making digital investments, companies should set benchmarks, identify transactional vs open-ended expenses, and invest in tools that provide measurement of performance and success.
MacGregor Consulting provides practical advice and assistance to small businesses to help them become more profitable and efficient. They offer services like digital marketing, local SEO, and retirement plan consulting to give business owners personalized information and expertise so they can focus on their core tasks. Their goal is to provide vital decision-making insights through a variety of consulting services.
Positivity can improve business success in several ways. Keeping a positive attitude when dealing with customers, even irate ones, leads to happier customers. Being positive also makes employees happier, even in tough situations. Additionally, being positive makes daily work duties easier by perceiving tasks as able to be accomplished without problems, which naturally leads to fewer problems.
Julie Grimal is a business development consultant and mediator with over 25 years of experience in office management, business ownership, and legal/court experience. She has a BA in Humanities and Social Sciences and certificates in mediation and arbitration from Rutgers State Law University where she earned an average grade of 99%. She is seeking new opportunities in business development, marketing, or mediation and has extensive skills in computer usage, organization, problem solving, and communication.
From Coaching To KPIs: How Metric-Driven Sales Teams Create Winning CulturesSales Hacker
What You'll Learn:
- Tips for using real-time data to increase the effectiveness of 1:1s
- Techniques for training new team members to increase time to value
- The best contests to ignite the competitive spirit on sales floor
- KPIs that every sales leader should be tracking to repeatedly hit and exceed revenue targets
Fighting brains with email - The psychology of buying Kenda Macdonald
Marketing automation hinges around one central concept: Right message. Right person. Right time. This concept allows you to give the personalised experiences consumers demand, and the high conversion rates you crave. But there's one major problem with your marketing automation, and the tools and hacks won't fix it. Join us in this neuroscience based session to uncover how to craft your marketing automation to achieve the results you're looking for.
At the end of this session you'll be able to:
Utilise the purchase formula (neuroscience), with clarity on how it works, and what it means for your marketing automation
Pinpoint the awareness levels that your audience is focused on and what value means to them
Put it into practice with examples of how it works and how to really achieve right message, right person, right time
The document outlines three key steps for search engine internet marketing: 1) Give customers what they want through keyword research and targeting, 2) Use keywords on your website and off your website in content and links, and 3) Continually update and improve your website to engage Google. Following these three steps of focusing on customers, keywords, and ongoing website development will help small businesses succeed with internet marketing and access the large portion of customers searching online.
The Value Conversation - Month of Marketing webinarBizink
This document summarizes a presentation about value conversations. It discusses defining value for customers, asking the right questions to understand customer needs and goals, and demonstrating how your solutions fulfill that value. Key aspects covered include understanding what customers want to accomplish and how they define success, drilling down on questions, and recognizing that value is subjective. The goal of value conversations is to understand customers' needs rather than sell services, and it is presented as a key part of an overall marketing process.
Driving a Kick-Ass Coaching Culture: Dispelling Myths & Adopting Best PracticesSales Hacker
What You'll learn:
- Purposeful practice: What it means and actionable tactics you can put into play
- The sales coaching gap and understanding if you're suffering from it
- The most common coaching challenges sales team face today and how to overcome them
Why your content strategy is failing - Brighton SEOKenda Macdonald
This document summarizes a presentation about how the brain buys products and the failures of content strategies. It discusses how the brain weighs pain versus reward, and how consumers go through awareness stages of being unaware of a problem, aware of the problem, aware of solutions, aware of specific products, and most aware. It then analyzes how an example consumer's journey of wanting to go running in the winter had dead ends and missed opportunities due to lack of central information and strategic directionality in content. It concludes that content strategies should plan for raising awareness at each stage, add relative value, and match content strategically throughout the entire consumer journey.
This document outlines a 3-step marketing strategy to generate more leads: 1) Create lead magnets like ebooks, checklists and webinars to position yourself as an expert and educate leads. 2) Use awareness tactics like content marketing, webinars and quizzes to move leads through different awareness stages. 3) Collect leads by adding signup forms to content and using paid advertising, social media and your own list to drive traffic to your lead magnets. The goal is to solve problems for prospects, demonstrate your expertise and convert leads into customers.
Download the entire webinar for free: http://info.brightgauge.com/7-lessons-webinar
After growing our MSP business 10x in 5 years, we often get questions about how to set up a company for growth. Learn more from our co-Founder & CEO, Eric Dosal, as he shares his top advice from the process of scaling and selling his MSP.
Some of the topics Eric covers:
- How to standardize your sales process
- How investing in customer success impacted our growth
- A practical way to identify your ideal customer
- How to simplify your contracts
Buyer Sentiment: How to use the Newest Data Source Available to B2B Sales TeamsSales Hacker
If your prospecting team is optimizing emails based on reply rate or open rate (yuck), this is for you.
Buyer sentiment data shows you how your prospect actually feels about what you said to them. In this deep-dive with real examples, we’ll explain how it’s different from buyer intent data and how frontline sales managers are using it to coach outbound sales teams to new heights.
In this session, we were joined by Kaitlen Kelly, Manager of Sales Development at Outreach, for an exclusive peek into the future of truly insights-driven prospecting!
The document is a resume for Kianna McIntosh that outlines her objective of gaining employment utilizing her years of customer service experience, lists her work history including positions at Victoria's Secret, Title Cash, Easy Money, and Walmart, and provides her education background and references. McIntosh has experience meeting sales goals, cashing checks, processing loan applications, managing payroll, expenses, and cash balances, as well as preparing food and completing sales transactions.
How to create millennial friendly sales readiness programMindTickle
This document discusses how to create effective millennial-friendly sales readiness programs. Traditional sales training programs often fail due to low adoption rates and high information retention rates. Effective programs are gamified, engaging, delivered in bite-sized formats, incentivize learning, and are available on-demand and ongoing. Couchbase achieved a 96% completion rate for internal sales training within 30 days using these techniques. The presentation recommends gamifying content, sharing bite-sized information, providing incentives, making content accessible on-demand, and reinforcing learning continually to improve sales training programs.
Defining sales enablement charter 2021Sales Hacker
What You'll Learn:
- Benchmark your enablement maturity for 2021 planning
- Solidify your current state and where you (enablement, sales, marketing) want to go
- Expand enablement’s impact across the entire go-to-market organization
An example of our orientation process for new sales development reps. Our focus on simplicity and clarity in communication enables our people to achieve superior results. We walk each new hire through our philosophy and expectations, laying the foundation for successful communication.
This document outlines six keys to modern marketing: data, behavior, awareness, strategy, automation journey, and optimization. It emphasizes using data to make strategic decisions, understanding customer behavior through their online interactions, tracking customer awareness of problems and solutions, developing a strategic marketing plan, automating marketing processes, and continuously optimizing efforts. The overall message is that a data-driven approach focusing on customer behavior and experience through automated and optimized marketing strategies is essential for business growth.
This document discusses key performance indicators (KPIs) and templates for customer service. It provides links to download free ebooks on topics like lists of KPIs, performance appraisal forms, and review phrases. It also outlines steps for creating KPIs for a specific position and common mistakes to avoid, such as having too many KPIs or ones that do not change based on goals. Finally, it describes different types of KPIs including process, input, output, leading, lagging, outcome, qualitative and quantitative.
This document discusses key performance indicators (KPIs) for a customer service manager position. It provides examples of KPIs, lists the key result areas and tasks that KPIs can measure, and describes best practices for developing effective KPIs, such as linking them to strategy, focusing on 3-5 key areas, and designing them to empower employees. The document also categorizes different types of KPIs and cautions against creating too many KPIs or ones that do not change as goals evolve.
The document discusses key performance indicator (KPI) examples for project management. It provides links to materials on KPIs including lists of KPIs, performance appraisal metrics, and ebooks. It also discusses steps for creating KPIs such as defining objectives, identifying key result areas and tasks, and determining methods to measure results. Common mistakes in creating KPIs include having too many KPIs and not tailoring KPIs to change over time. KPIs should be linked to strategy and empower employees. The document also describes different types of KPIs including process, input, output, leading, lagging, outcome, qualitative, and quantitative.
The document discusses the difference between metrics and key performance indicators (KPIs). It states that a KPI is a specific type of metric that is important for measuring organizational goals, is decided by management, and leads to action. The document provides examples of online marketing KPIs such as ad click-through rate, cost per new subscriber, web customer interactions, and look-to-book ratio. It emphasizes that developing the right KPIs is important for maximizing organizational performance.
Project managers use Key Performance Indicators (KPIs) and dashboards to monitor and communicate the status of a project. KPIs should be measurable metrics that indicate if objectives are being met. Effective KPIs are specific, measurable, attainable, relevant and time-bound. KPIs can be quantitative or qualitative and should be selected to provide insights without overwhelming stakeholders with too much data. Dashboards consolidate multiple KPIs using visual widgets like charts, tables and gauges to give viewers a quick status update in an easy to understand format.
Key Performance Indicators (KPIs) should be used to understand performance and drive better decision-making. However, most companies struggle to find the vital few KPIs. Here is a list of the 25 top KPIs is use today.
The document discusses a proposed strategy for demand generation. It recommends outsourcing some marketing activities like telephone cold calling to a company called York Consulting in order to improve lead generation efficiency and quality. The strategy also aims to shift accountability and incentives away from a focus on lead volume alone to priorities like obtaining customer referrals. Sales processes would be adjusted to recognize different selling styles and place more emphasis on solving customer problems.
Pure Progression Workshop@ Smart Planning April 2018Pure360
Back by popular demand we relaunched our PureProgression workshops program, a platform for engagement, learning and strategic advice to help you get the most from your campaigns.
This workshop brought together our customers and Pure360 team, along with other experts within the business, who offered best practice advice to help take our customers on a journey of marketing maturity.
The first event series focused on planning - S.M.A.R.T planning to be precise. Helping set clear objectives and KPIs for their email marketing strategy. Giving guidance on which strategies they should be implementing to improve engagement with their audience.
Paarami is a digital marketing company that helps businesses plan digital marketing budgets. They recommend allocating budgets to different digital marketing activities based on short-term and long-term goals. For a 3-month plan, they allocate most of the budget to PPC, with smaller amounts going to SEO, email marketing, and website development/analysis. For longer term 6-9-12 month plans, they allocate more budget to SEO and social media marketing as those activities require more time to achieve results. Paarami evaluates clients' business and needs to create customized and effective digital marketing budget plans.
A2 Digital Leading Full Service Digital Marketing Agency With A Strategy First Approach. We're A Top Digital Marketing Company In Canada Specialising in Strategy, Social Media, SEO, PPC & More. SEO & AdWords Specialists. Services: Organic Search, Paid Search, Social Media.
This document provides a guide to local SEO. It discusses setting up and optimizing Google My Business and Bing Places listings. It also covers keyword research tactics specific to local SEO, including using the Google Keyword Planner and analyzing competitors. The document emphasizes targeting location-based keywords that include the name of the local area to optimize for nearby customers.
50 Marketing Metrics That Matter—Do You Measure Up?Domo
This document discusses marketing metrics and key performance indicators (KPIs) that should be measured. It begins with a poll that finds many marketers' biggest challenge is metrics not being centralized or requiring manual work. The document then categorizes KPIs by objective (tracking, analysis, return) and by function (web, email, etc.). Examples of KPIs under each category are provided. It notes that calculating return on marketing investment (ROMI) is challenging for many due to disorganized data. The presentation concludes by promoting the Domo data platform as a solution to centralize all marketing data and provide real-time insights.
Point Pricing: Drive Agency Performance, Productivity & Profit with a Value-B...MarketingAgencyInsider
How does your pricing strategy perform? Do employees, clients and prospects actually like it? The right pricing strategy makes it easier for agencies to scope work, grow accounts, improve productivity, and drive performance. PR 20/20 introduced point pricing to the industry in 2012. In this session, we’ll share why we transitioned to a value-based pricing model, how we pulled it off, and lessons learned along the way.
SaaStock Australasia 2019: Building Your Growth Team SaaStock
This document discusses building a growth team within a company. It recommends establishing growth goals using a 1-5-10 framework, setting clear KPIs and metrics, and structuring the growth team independently with its own P&L. The growth team structure involves roles like a program manager, sales, marketing, and operations. Challenges include gaining buy-in internally and managing channels, marketing, and competition externally. Worksheets provide templates for planning growth initiatives, setting KPIs, building the team, and handling challenges.
Agile Analytics: The Secret to Test, Improve, Fail & Succeed Quickly.Venveo
The document discusses agile analytics and its benefits for businesses. Agile analytics involves rapidly testing hypotheses, analyzing results, and making improvements to gain a better understanding of customers, get results more quickly, and reduce risks. It recommends businesses focus on a single problem, develop small testable hypotheses, iterate testing every 2-4 weeks with specific changes, and use findings to direct the next round of improvements. Practicing agile analytics allows organizations to test, improve, fail, and succeed quickly.
Your Agency is Wasting Your Money - 9/10/2013 slidesDemandWave
This document summarizes a webinar presented by Mike Turner from webmarketing123 on how to identify underperforming digital marketing agencies and work with high performing agencies. It outlines four signs of an underperforming agency, including lack of agreed upon goals, irregular or uninsightful reporting, providing recommendations without solutions, and not measuring revenue. It then lists five characteristics of high performing agencies such as tailored reporting, educating on best practices, proactively addressing issues, creating custom solutions, and developing integrated strategies. The webinar also provides advice on getting the most from an agency relationship and key questions to ask.
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
The document discusses planning for demand generation activities in 2021. It provides tips for budget planning, aligning activities with content, and ensuring consistency. It also discusses optimizing programs through A/B testing, evaluating results, and making data-driven decisions. Additionally, it covers using intent data to enhance account targeting and prioritize sales opportunities by surfacing accounts actively searching on relevant topics. The key takeaways are to plan strategically while allowing flexibility, capitalize on all engagements, optimize through testing, and leverage intent data when built and used correctly.
4 Signs Your Agency is Underperforming - SlidesDemandWave
The document outlines signs of an underperforming digital marketing agency and characteristics of high performing agencies. It discusses four signs of an underperforming agency: a lack of steady growth over time, irregular reporting that lacks insights, providing more recommendations than solutions, and not measuring revenue from efforts. Five characteristics of high performing agencies are then presented: tailored reporting based on unique key performance indicators that trends positively, educating on best practices, proactively addressing industry changes, creating customized solutions, and developing integrated marketing strategies. The document concludes with recommendations for evaluating an agency's performance and calculating an agency's revenue opportunity.
Charlotte SEO Company is a digital marketing agency based in Charlotte, North Carolina. Their services include search engine optimization, pay-per-click advertising, social media marketing, and web design. They help businesses increase their online presence and reach their target audience.
Digital Advertising Masterclass - Online WebinarOgundoyinAdewale
An introduction to Digital Advertising - Why Digital Advertising is better than other forms of advertising, the qualities of a high performing advertising campaign and the important metrics to track and measure.
The document discusses how many companies fail to use analytics effectively in their digital decision making. It provides examples of how marketing budgets are decided without data, initiatives are selected based on gut feelings rather than metrics, and success is measured with incomplete or made-up KPIs. Departments also work in silos instead of taking an integrated customer-centric approach.
The key issues are that decisions are not driven by data, there is no testing or learning from past results, customer needs are not truly understood, and a continuous improvement approach is not taken. The document argues analytics must be integrated throughout the digital process, continuous experimentation used, and customer research central to optimize the customer experience.
4 Signs That Your Agency is UnderperformingDemandWave
Does Your Agency live up to their Sales pitch?
#1 Getting lots of traffic but just a trickle of conversions? Your agency might be optimizing for the wrong keywords (and hasn’t changed direction).
#2 Does your Search Engine Optimization agency keep you in the loop? You should have regular visibility into how your program is performing against your unique key performance indicators (KPIs).
If you aren’t seeing a steady increase in traffic and conversions, your SEO Agency is denying you the potent lead generation you’re paying for. Join Mike Turner, Senior SEO Analyst and Director of Business Development, and learn the telltale signs of an underperforming agency.
Facetime With an SEO Expert - slides | 060413DemandWave
1. The webinar discusses search engine optimization and digital marketing strategies.
2. It provides an agenda covering topics like search engine marketing, measuring ROI, and conducting site analyses.
3. The presentation emphasizes the importance of search and how search behaviors have changed the purchasing process, requiring marketers to focus more efforts higher in the sales funnel.
Successfully Explain "What's going on" to your CMO in 10 minutes finalHanapin Marketing
The question, “What’s going on?” may sound a bit familiar to you. Have you been hearing it during every meeting with your CMO? While it is the main question on their mind, it may cause an internal battle in your mind. Do you tell him or her every detail of the reporting you’ve been dealing with this month, or just the shallow overview?
In this presentation, Hanapin’s own President Jeff Allen shares his experience on leadership, and gives you tips on how to explain valuable insights to your C-level executive. Associate Director of Services Carrie Albright also discusses the questions she’s heard from clients and their CMOs and the ways she has found to successfully answer the inevitable question of “What’s going on?”.
Gmail demand generation inhouse or outsource an introduction John MacKay
The document discusses options for handling demand generation either in-house or outsourced. It recommends a hybrid approach using an outsourced company called Voicelogics to handle telephone-based demand generation as they can improve lead quality and quantity at lower overall costs compared to an in-house only model. The document also discusses keeping some marketing functions like monitoring KPIs in-house while outsourcing the core demand generation activities. It stresses the need to train salespeople on different styles and focus on solving customer problems and referrals over just ROI.
Sethurathnam Ravi: A Legacy in Finance and LeadershipAnjana Josie
Sethurathnam Ravi, also known as S Ravi, is a distinguished Chartered Accountant and former Chairman of the Bombay Stock Exchange (BSE). As the Founder and Managing Partner of Ravi Rajan & Co. LLP, he has made significant contributions to the fields of finance, banking, and corporate governance. His extensive career includes directorships in over 45 major organizations, including LIC, BHEL, and ONGC. With a passion for financial consulting and social issues, S Ravi continues to influence the industry and inspire future leaders.
Make it or Break it - Insights for achieving Product-market fit .pdfResonate Digital
This presentation was used in talks in various startup and SMB events, focusing on achieving product-market fit by prioritizing customer needs over your solution. It stresses the importance of engaging with your target audience directly. It also provides techniques for interviewing customers, leveraging Jobs To Be Done for insights, and refining product positioning and features to drive customer adoption.
A presentation on mastering key management concepts across projects, products, programs, and portfolios. Whether you're an aspiring manager or looking to enhance your skills, this session will provide you with the knowledge and tools to succeed in various management roles. Learn about the distinct lifecycles, methodologies, and essential skillsets needed to thrive in today's dynamic business environment.
Employment PracticesRegulation and Multinational CorporationsRoopaTemkar
Employment PracticesRegulation and Multinational Corporations
Strategic decision making within MNCs constrained or determined by the implementation of laws and codes of practice and by pressure from political actors. Managers in MNCs have to make choices that are shaped by gvmt. intervention and the local economy.
Comparing Stability and Sustainability in Agile SystemsRob Healy
Copy of the presentation given at XP2024 based on a research paper.
In this paper we explain wat overwork is and the physical and mental health risks associated with it.
We then explore how overwork relates to system stability and inventory.
Finally there is a call to action for Team Leads / Scrum Masters / Managers to measure and monitor excess work for individual teams.
Public Speaking Tips to Help You Be A Strong Leader.pdfPinta Partners
In the realm of effective leadership, a multitude of skills come into play, but one stands out as both crucial and challenging: public speaking.
Public speaking transcends mere eloquence; it serves as the medium through which leaders articulate their vision, inspire action, and foster engagement. For leaders, refining public speaking skills is essential, elevating their ability to influence, persuade, and lead with resolute conviction. Here are some key tips to consider: https://joellandau.com/the-public-speaking-tips-to-help-you-be-a-stronger-leader/
12 steps to transform your organization into the agile org you deservePierre E. NEIS
During an organizational transformation, the shift is from the previous state to an improved one. In the realm of agility, I emphasize the significance of identifying polarities. This approach helps establish a clear understanding of your objectives. I have outlined 12 incremental actions to delineate your organizational strategy.
Integrity in leadership builds trust by ensuring consistency between words an...Ram V Chary
Integrity in leadership builds trust by ensuring consistency between words and actions, making leaders reliable and credible. It also ensures ethical decision-making, which fosters a positive organizational culture and promotes long-term success. #RamVChary
Colby Hobson: Residential Construction Leader Building a Solid Reputation Thr...dsnow9802
Colby Hobson stands out as a dynamic leader in the residential construction industry. With a solid reputation built on his exceptional communication and presentation skills, Colby has proven himself to be an excellent team player, fostering a collaborative and efficient work environment.
Org Design is a core skill to be mastered by management for any successful org change.
Org Topologies™ in its essence is a two-dimensional space with 16 distinctive boxes - atomic organizational archetypes. That space helps you to plot your current operating model by positioning individuals, departments, and teams on the map. This will give a profound understanding of the performance of your value-creating organizational ecosystem.
Specific ServPoints should be tailored for restaurants in all food service segments. Your ServPoints should be the centerpiece of brand delivery training (guest service) and align with your brand position and marketing initiatives, especially in high-labor-cost conditions.
408-784-7371
Foodservice Consulting + Design
W.H.Bender Quote 66 - ServPoints Sequence of Service™ should be Identified fo...
Productivity Based KPI's
1. 9/12/2015 Gmail Question 4 KPI Marketing dashboard
https://mail.google.com/mail/?ui=2&ik=4faf36100a&view=pt&cat=CPI%20Project%20Questions%201%20to%205&search=cat&th=14fbe7f74072e724&siml=14f… 1/1
John Mackay <johnmackay22@gmail.com>
Question 4 KPI Marketing dashboard
1 message
John Mackay <johnmackay22@gmail.com> Fri, Sep 11, 2015 at 6:21 PM
To: John Mackay <johnmackay22@gmail.com>
I do not have marketing dashboard capability with my home based system so lets assume my EAs will
design this for us and scorekeep by loading the data. My role is to interpret the results and work internally to
continuously improve results.
I do not believe in activity based KPI's only productivity based. As a sales driven Chief Development Officer my
firm belief is that marketing serves sales. With that being said upfront here are the Marketing KPI's I would like
to focus on
1. Sales Growth dollars and gross profit., gross profit percentage
2. Number of marketing qualified sales leads generated/. compare outsourced to inhouse also
3. Range of customer lifetime Revenue X Gross Profit % X repeat billings
4. Cost of new customer acquisition direct marketing cost to project /# of new accounts'
5. Average sales response time to lead York is one day
6. WEBSITE EFFECTIVENESS
Website visitors
Leads %
Market Qualified Leads %
Sales Qualified Leads %
Quotations or presentations
Business Won
7. Market Qualified to sales qualified find the pain in sales this goes up
8 Sales Qualified Leads to Quotations or Presentations
9. Quotes and Presentations to 90% sold column
10 90% column to close
11 Email page visits., Landing page visits, blog visits
12 Click through rates
I am not a great secretary the common thread is how effective is our social media program., I am a believer that
improved selling and positioning techniques will turn results far more dramatically then arguing KPI's