First, the photographer went to Newcastle and took photos in different buildings and settings without a set order. To avoid issues, they made sure their phone was fully charged and ready to take pictures. They also went early in the day between 12-1 pm to get the perfect lighting and ensure the weather was good. Finally, once locations were planned, they took a variety of image types like regular focused shots, POV style lower half shots, and long shots to provide variation. All images were 1080p, 30 frames per second, and a 1:1 aspect ratio to fit the poster design.