SlideShare a Scribd company logo
Lessons learned when using data in our
company
Twitter: @rogierschutte, @SRXP_
Our start
Expense chaos solved
Ma·nus·je-van-al·les (het; o; meervoud: manusjes-van-alles) = Jack of all trades
Me at SRXP
Design
Sales
Customer success
Product management
1
3
2
4
Data in product management
Analyse features
Giving back insights to customers
Roadmap decisions
1
2
3
VAT reclaim
Claim to tax authorities
VAT RulesExpenses
Giving back insights to customers1
Process optimization Insights
Save time Save actual money
Data for roadmap decisions2
Lesson: Only short term. Not all information
Money that we can earn with it
Customers that are blocked by feature
Amount of customers wanting the feature
Analysis of features3
Lesson: Keep talking to customers!
Use our own dataset
Find the ideal customer
SRXP is the first expense tool that is approved
by the DNB
10
Contact us
Pieter Rogier Mark
Twitter: @rogierschutte, @SRXP_

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Product Tank Amsterdam - Data - Rogier Schutte 2016 03-22