Competitive analysis

1. Our Services
Compe ve Analysis
To be successful in online marke ng, businesses
must gain a search advantage over their compe on.
Not understanding your key compe tor’s online
ac vi es will result in lost opportuni es. It is
important to know what your compe tors are doing
on the Internet, so that you can combat and reduce
any advantage they have.
IIM’s Internet Compe tor Analysis is developed to
provide detailed informa on on how your
compe tors use Internet marke ng to promote their
products and services. This detailed report will help
you understand your compe tors’ strengths and
weaknesses. Strategic use of this online business
intelligence will help to strengthen your compe ve
advantage and improve your online business decision
process.
Key Benefits
• Iden fy organic keywords that compe tors are
targe ng
• Iden fy compe tor paid search strategies,
keywords and ads
• Work out compe tors’ es mated monthly online
marke ng budget
• Redefine your online business strategy against
your compe tors’ to Increase your Return on
Investment (ROI )
• Iden fy email campaigns that your compe tors
are deploying and counter them with more
relevant campaigns that generate a greater
response
• Review of your site framework
• Home page review of your top
compe tor sites
• Compe tor analysis of the top
10 websites in your industry
• Compe tors’ top 20 organic
keyword phrases
Report Features
• Full compe tor dashboard
including PPC keywords, daily
spend, web pages, keyword
phrases etc.
• WebScan audit of all compe tors
• Overall analysis of how you rate
among your compe tors
Report Contents