In my presentation at Product Camp Silicon Valley, 2016 I shared a dozen reasons why product roadmaps fail (and how to prevent them). Please share other reasons why roadmaps can fail!

1. A DOZEN REASONS
PRODUCT ROADMAPS FAIL

2. YOUR ROADMAP
SHALL BE SET IN STONE

3. EVER CHANGING GOALS

4. LOSING SIGHT OF
THE BIG PICTURE

5. LIST OF FEATURES
=PRODUCT ROADMAP

6. YOUR STORY SUCKS

7. YOUR ROADMAP IS
CREATED IN A SILO

8. YOU DON’T LISTEN
TO YOUR CUSTOMERS

9. YOUR CUSTOMERS DRIVE
THE ENTIRE ROADMAP

10. YOUR ROADMAP IS UGLY

11. TOO MANY DETAILS

12. YOUR ROADMAP
ISN’T ORGANIZED

13. YOUR THEMES DON’T
DELIVER VALUE

14. productplan.com/book

15. THANK YOU!
andre@productplan.com