The document outlines several proposed promotional products for a Romanian high school. It describes brainstorming sessions that proposed ideas like a mobile app, magazine, brochure, and short film. Students and parents provided feedback on which subjects and activities had the highest recognition for the school. The team worked on tasks like creating a 3rd issue of an English magazine, designing a new brochure, and filming a short promotional video. Some products like the app failed due to technical difficulties, while others like the magazine and stationery were successful. Lessons learned included improving time management, distributing work evenly, and considering technical limitations.

1. 1P a g e
Romanian Delegation
PRESENTATION
PRODUCT

2. 2P a g e
PRE-PRODUCTION
The “brainstorming” session told us that a
revision of existent models of advertising and
marketing should be considered
ANALYSIS OF OLDER MODELS
A session meeting with the students involved in
the project about what products should be
worked on
THE `BRAINSTORMING”

3. 3P a g e
BRAINSTORMING
- “Virtual CNI” App
- Launching a special issue of “HIGHLIGHTS” magazine
- An improved brochure to promote CNI and its educational programs
- Several products carrying the official symbols of CNI
- A short film about National College Iasi
(Promoting Our School)
Brainstorming key ideas

4. 4P a g e
Using digital platforms we questioned students
and their parents about how CNI is reflected in
their eyes and through which channels so we
were to determine how to promote the new
products
QUESTION THE STUDENTS AND THE PARENTS ABOUT THE
VISIBILITY OF THE HIGH SCHOOL
After conducting these studies we concluded that CNI has a
significant impact in the eyes of the market segment targeted by
our product ideas. Also we found out that specific school
subjects products and events had an even higher recognition
among both the students and the parents
STACKING THE INFORMATION
GATHERING PRODUCT IDEAS
STUDENTS WERE FOUND TO BE CLOSER TO SOCIAL MEDIA
CNI SEEMED TO BE
KNOWN
MOSTLY FOR IT’S
EXTRACURRICULAR
ACTIVITIES
THE MAIN
INFORMATION
SOURCE APPEARED
TO BE THE SITE
(ex. : https://docs.google.com/forms/d/1iANKZWOjxCEcpRoV76MKFU3SExyHps40XMrbq4w2_pI/viewform )

5. 5P a g e
Showcasing and distributing the products
Awaiting response from the beneficiaries
SHOWCASING
FINISH
Actually start working on the products.
TAKING ACTION

6. 6P a g e
PRODUCTS TURN TO TASKS
VIRTUAL
CNI

7. 7P a g e
VIRTUAL CNI
Having a new, innovative way of promoting our school,
through a device used by the majority of people (mobile
apps), thus guaranteeing its popularity
The use of one of our team members’ expertise in
technology (Madalina)
REASON
ACTIONS
Informing ourselves about the process of designing an app,
gathering the necessary materials and funding;
A virtual App, to showcase our school, National College
Iasi
CONCEPT
Task 1

8. 8P a g e
VIRTUAL CNI
DIFFICULTIES
The inability to procure circular cameras, essential for
the process of creating panoramic scenes
Lack of funding
OUTCOME: The inability to procure circular cameras, essential
for the process of creating panoramic scenes;
Lack of time and human resources
CONCLUSION: While we terminated the concept, we learned to
improve our time-management skills and focused on other
ideas

9. 9P a g e
PROMOTIONAL
PRODUCTS
Task 2
Having actual, usable products, personalized with the
official symbols of National College Iasi
REASON
Several unique promotional objects
CONCEPT
• Gathering funding for said products
• Creating the products and handing them out, in order to be
evaluated by popularity
ACTIONS
• Researching the students’ opinions on the concept
• Brainstorming for ideas and voting for the best ones
• Researching for ways to personalize the chosen products

10. 10P a g e
CHOOSING THE PRODUCTS
We created a poll, using facebook.com, to determine which
products will be created. We then chose the products by
popularity and by the applicability of the concept
We found a website specializing in personalizing products
– shatter.ro
We chose a universal pattern, based on our school’s
symbols and colors, to be printed on every product
The team then visited the company’s headquarters and
ordered the products
PROCESS

11. 11P a g e
PROMOTIONAL PRODUCTS -
OUTCOME
While the time we had to complete the task was very limited, the
final product was a success, and gained plenty of popularity with
the students.

12. 12P a g e
A 3rd issue of a students’ magazine, written in English
HIGHLIGHTS
MAGAZINE
Task 3
CONCEPT
We wanted to design and make a new, creative product,
following the success of three other magazines sustained by
the highschool: “ALECART”, “Spre Lumina”, “L.A.S.E.R.”;
REASON
Working time: Approx.. 2 weeks
ACTIONS
• Gathering articles for the magazine from students
• Correcting and editing the material
• Designing the visuals of the magazine
• Printing and registering the magazine
• Presenting the final material

13. 13P a g e
The latest issue of “Spre
Lumina”, the official school
magazine, that has gained
prestige and praises.
MODELS
SPRE LUMINĂ

14. 14P a g e
Latest of the many awarded
issues of “ALECART” a magazine
which engages high school
students in the cultural life
MODELS
ALECART

15. 15P a g e
We wrote and received texts on
various topics; The texts were
corrected and rewritten by our
editing team. Then, we triaged
the texts into the 5 existing
sections of the magazine.
CORECTING AND
DIFFICULTIES
Having little time to edit the magazine, we
rushed the correcting, leaving many
grammar mistakes;

16. 16P a g e
Working as a team with all the writers;
Respecting the deadline(about three days, leaving a week
and a half for editing)
Selecting the material in order for it to be original,
attractive, and representative of our educational
programme;
OBJECTIVES
CORRECTING AND EDITING

17. 17P a g e
DESIGNING THE VISUALS
• It was a very time-consuming process
• Respecting strict measurements and rules for every
page for the content to fit (and eventually fit the engaged
design line)
OBJECTIVES
• Creating an original design and maintaining the design
line of the previous issues
• Respecting the deadline
DIFFICULTIES

18. 18P a g e
SHOWCASING
“HIGHLIGHTS”
The final prints were showcased in a presentation with an
audience of 60 people; The editing team thoroughly
examined the content and showed the pages to the
audience. Their feedback was a highly positive one, and the
product was considered a success.
• The laptop and projector were functioning poorly;
• We had little time to prepare our speeches;
• The audience was not varied, making their feedback
inconclusive;
DIFFICULTIES

19. 19P a g e
The task was completed successfully,
and the magazine was very popular
with the students of National College
Iasi. The deadline was respected.
Overview
OVERVIEW OF THE PRODUCT
We forgot to place essential details in
the magazine, and also had issues
with printing it.
Downsides
We learned to work in teams, finish
and perfect a product, and
successfully present it.
Conclusion

20. 20P a g e
CONCEPT
An improved, modernized brochure for CNI
REASON
The need for a creative, attractive product, in
order to smartly present our school
:ACTIONS
BROCHURE
Designing the template
Choosing the images, quotes and mottos that best
represent National College Iasi
Printing the brochure and distributing it
Gathering feedback on the new and improved
promotional product

21. 21P a g e
SHORT FILM
An interactive, creative way to thoroughly describe and
show the many features CNI and its educational
programmes
REASON
ACTIONS
Writing a script that would suit the students involved;
Choosing scenes that clearly represent CNI;
Filming the students and the school grounds
Editing the short film
Presenting the product to the students
Gathering feedback and drawing conclusions
A short film, showcasing our school and our students
CONCEPT

22. 22P a g e
OVERVIEW
Logistical and management matters of this phase of product promotion.
Management of the team implicated, communication and other technical
details

23. 23P a g e
TRACKING TASKS
We used digital platforms for helping us in tracking the staff and the
progress of these tasks. Phasing out was our biggest concern
regarding this part of Product Promotion
TRACKING DONE WITH THE HELP OF A DATABASE
UPDTATING THE STATUS WAS DONE BY THE TASK MANAGERS
CREATIVE WEBSITE LAYOUTS
COMMUNICATION CHANNELS: FACEBOOK GROUP / GOOGLE DRIVE
facebook.com / drive.google.com

24. 24P a g e
SUCCESS
CEO / FOUNDER PROMOTIONAL STATIONERY
SUCCESSFULL
FAILURE
PRESENTATION VIDEO
HIGHLIGHTS MAGAZINE
FAILURE VIRTUAL CNI APP
BROCHURE

25. 25P a g e
DIFFICULTIES / ISSUES
TIME MANAGEMENT AND SUBTASK DISTRIBUTION
DVISION OF THE WORKLOAD TO COMPETENT PARTIES
PRODUCTS TOO AMBITIOUS TO BE COMPLETED
TECHNICAL IMPEDIMENTS OR UNPREDICTED DRAWBACKS

26. 26P a g e
DIVIDE TASKS TO THOSE MORE
SUITED TO THEM
PREDICT ISSUES AND SEEK
ALTERNATIVES THEM
ALWAYS COMMUNICATE FREELY
WITH YOUR TEAM
ALWAYS RESPECT DEADLINES THOROUGHLY ANALYZE THE
PUBLIC’S OPINION AND MAKE
ADJUSTMENTS
PLAN AHEAD AND MAKE USE OF
THE SCHEDULE
CONCLUSIONS

27. 27P a g e
THANK YOU!