Concave Brand Tracking analyses all the product placement in 2022 movies. We scanned every brand in the top 50 movies of the year and have ranked the top 100 brands, the top 10 movies, top 10 placements, and most mentionned brands. You can contact us info@concavebt.com for more information.

1. PRODUCT
PLACEMENT
in 2022 Movies

2. Concave Brand Tracking has manually combed through the 50
most watched movies of 2022 (accounting for both theatrical
and non-theatrical views), recording all recognizable branded
products that appeared on screen or were mentioned in the
dialogue. This movie sample accounts for 52%of all worldwide
views for movies that were released in 2022.
In addition to recording brands, we also measured how visible
their products were, how long they were on screen, and how
much advertising value they generated. The product placement
value and the viewership of films (as of March 2023) are
estimated based on in-house Concave Brand Tracking models.
This report contains the following:
• Dominic Artzrouni’s executive summary
• the top 100 product placement brands for 2022
• the 10most brand-filled movies of 2022
• the top 10single-movie product placements of 2022
• a closer look at the top 10product placement brands of 2022
• most mentioned brands in 2022movies’ dialogue
INTRODUCTION
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3. EXECUTIVE SUMMARY
2022 was another booming year for product placement. Although
we saw slightly less value generated than in 2021,we recorded over
1,300 different brands, smashing our previous record of 1,177in 2015.In
2020 and 2021,we only identified just over 1,000 brands in the top 50
movies of the year.
We also found at least one real brand in 46 of the 50 top movies of the
year, just as we did in 2021 and more than in 2020 (44) and 2019 (42).
Only GUILLERMO DEL TORO’S PINOCCHIO, PREY, THE SCHOOL OF
GOOD AND EVIL, and THE SEA BEAST were totally brand-free top 50
movies in 2022.
Brands appeared in the form of 300 different types of products. Some
examples of new types included sex toys in 365 DAYS: THIS DAY and a
crossbow in GLASS ONION. In addition, news channels saw a
significant year-on-year increase in exposure, with CNN in GLASS
ONION and Now This in JURASSIC WORLD DOMINION being the
primary beneficiaries. Conversely, cars, which were and remain the top
productin movies, saw a 26%drop in value in 2022 after getting over
$680M in value in 2021.
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Although there were more brands, they only added up to 25.5 hours
of screen time. Down from over 31in 2021and on par with 2020.
However, there were over 650 brand mentions in 2022, up from 524 in
2020 and 370 in 2020.
In this report, you will see the top 100 brands, which accounted for
59% of the 2.6 billion dollars in total 2022 product placement value
inthe top 50 movies. The top 10brands made up 22%
, while the top 10
movies accounted for 55% of all value. We will also break down the
variables behind the top 10single-movie placements, which were
worth a combined 279 million dollars. Please check out our website,
www.concavebt.com, and our YouTube channel for the full articles and
videos for some of these pages.
If you have any questions about this report, our data, or our services,
more broadly, do not hesitate to contact me by email or via LinkedIn.
Dominic Artzrouni
founder & director of
Concave Brand Tracking

4. • Of the top 100 brands in 2022 movies, 74 were also
in the 202
1top 100,and 78 were in the 2020 top
100.
• 32 of the top 100 brands were car manufacturers.
Electronics companies were the 2nd most
common type of brands, followed by sports brands
and eyewear.
• Between them, these 100 brands received over 1.5
billion dollars worth of global film product
placement advertising value in 2022.This
accounted for 59% of all the value enjoyed by
brands in 2022 movies (2.6 billion dollars in total).
• Each brand on this list got over $4.9M worth of
advertising value from appearing in 2022 movies.
• Sixteenbrands have consistently made this top 100
list since 2014:Adidas, Apple, Audi, BMW, Cadillac,
Chevrolet, Dell, Dodge, Ford, Jeep,Mercedes-Benz,
Nike, Ray-Ban, Samsung, Sony,and Toyota.
• 28 of these 100 brands only appeared in a single
2022 movie. 49 appeared in between two and ten,
17in between 1
1 and 20,while only six appeared in
20 or more.
• Ford was in 37 of the top 50 movies of 2022. More
than any other brand.
• SENIOR YEAR and HUSTLE each featured 35
brands from this top 100,more than any other
movie.
• 46 of the 50 most-watched movies of 2022
featured at least one brand. Only GUILLERMO
DEL TORO’S PINOCCHIO, PREY, THE SCHOOL
OF GOOD AND EVIL, and THE SEA BEAST were
totally brand-free.
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TOP 100BRANDS IN 2022 MOVIES
50 most watched movies of 2022

5. $105,767,201
$105,999,194
$115,462,721
$115,718,467
$123,673,239
$139,803,936
$155,402,096
$164,402,525
$180,150,680
$243,527,561
Elvis
Uncharted
Me Time
The Gray Man
Top Gun: Maverick
Glass Onion: A Knives Out
Mystery
Senior Year
Nope
Jurassic World: Dominion
Hustle
TOP 10MOST BRAND-FILLED MOVIES
50 most watched movies of 2022
value
#
1
#2
#3
#4
#5
#6
#7
#9
#10
top brand
05
1:05:26
55:58
1:04:53
51:54
29:51
1:05:50
1:28:31
1:56:21
50:41
1:33:23
24%
18%
26%
21%
19%
21%
24%
22%
20%
31%
92.7
147.9
106.9
166.4
311.4
139.6
101.2
88.5
243.2
124.6
# of brands screen time quality views
147
83
128
55
26
119
170
90
68
172
#8

6. 07:09
11:57
13:26
06:28
25:37
06:31
13:17
11:30
02:10
10:05
16%
29%
19%
34%
20%
39%
23%
37%
100%
22%
$17,299,710
$17,299,710
$17,695,525
$18,850,106
$20,842,945
$21,530,884
$22,440,256
$36,684,337
$37,737,010
$49,662,593
1
2
3
4
5
6
7
8
9
10
TOP 10PRODUCT PLACEMENTS
50 most watched movies of 2022
Ray-Ban
TOPGUN: MAVERICK
Now This
JURASSIC WORLD DOMINION
Apple
SENIOR YEAR
Philadelphia 76ers
HUSTLE
Ray-Ban
SPIDERHEAD
Under Armour
HUSTLE
Apple
ME TIME
Chevrolet
DAY SHIFT
Jeep
JURASSIC WORLD DOMINION
06
#
1
#2
#3
#4
#5
#6
#7
#9
#10
#8
value
screen time quality views
243.2
68.4
106.9
124.6
65.9
124.6
101.2
124.6
243.2
311.4
Nike/NBA
HUSTLE

7. TOP 10BRANDS IN 2022 MOVIES
50 most watched movies of 2022
#1 Apple
With appearances in 30 of the 50 most-watched movies if 2022,Apple regains the top
product placement spot. It had previously been #1 in 2020 and 2018and in the top four
every year since we started this list in 2016.The Netflix comedies SENIOR YEAR and ME
TIME were Apple’s best placement, andit got more than half of its value from iPhones.
#2 Ray-Ban
Although Ray-Ban appeared in eight different films, it got most of its value from TOP
GUN: MAVERICK in the most valuable placement of the year.With over 10 minutes of screen
time and MAVERICK’s 300+million views, Ray-Ban integration was worth nearly 50M dollars.
#3 Chevrolet
After falling to 6th last year,which was its worst position ever,Chevrolet bounces back up to
#3thanks to almost one and a half hours of screen time across 30 films, including DAY
SHIFT, HUSTLE,and THE ADAM PROJECT
#4 Ford
Despite appearing in more films than any other brand and having the second-
most total screen time, Ford is only fourth due to low quality of exposure and
viewership. Ford scored last on both these metrics out of the top 10 brands.
#5 Nike
After SPACE JAM: A NEW LEGACY made Nike the #2 brand in 2022, it can thank
HUSTLE for keeping it in the top five in 2022. The Adam Sandler sports drama
accounted for ¾ of Nike’s annual value in movies, despite being in 16 other films
as well. Nike’s appearance alongside the NBA Hustle was also the third-best
placement of the year.
#6 Dell
Dell was #1 in 2021, appearing in 26 titles and having two of the ten best placements of the
year. However, it is lower this year due to only appearing in 18films. Some of its best
integrations included NOPE, SMILE, and TOP GUN: MAVERICK.
#7 Now This
A Now This video is used in the beginning on JURASSIC WORLD DOMINION as exposition.
This gave the news organization over two minutes of high-quality exposure. With
DOMINION getting north of 240M views, this appearance was worth $37M and was the
second-best placement of 2022.This was enough to make Now This the 7th most
prominent brand of the year.
#8 NBA
Much like Now This, the NBA only featured in one movie: HUSTLE. This appearance,
mostly alongside Nike in the forms jerseys, was the third-best placement of the year.The
NBA also benefitted from SPACE JAM 2 in 2022 which made it the 55th most prominent
brand that year.
#9 Dodge
This is the first time since 2016 that Dodge has been in the top 10without a FAST &
FURIOUS movie being released. It achieved this thanks to placements in 2
1titles, including
THE MAN FROM TORONTO,NOPE,and SONIC THE HEDGEHOG 2.
#10 Sony
Sony remains in the tenth spot,much as it did in 2021.It appeared in 15 films in the form
of 14different types of products ranging from cameras to video game consoles. Sony’s best
movies in terms of brand exposure were BULLET TRAIN,THE MAN FRON TORONTO, and
UNCHARTED. All of which were produced bySony Pictures.
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8. 5
4 4 4 4 4
3 3 3 3 3 3
2 2 2
8
15
14
12
5 5
10
8
5 5
3 3 3 3 3
Apple Instagram The New
York Times
Oprah
Winfrey
Twitter Youtube Star Wars Google Harvard
University
Uber Batman Cheetos Columbia
University
Bridgerton Bubblicious
# of movies # of mention
“You can go for a weekend
without your iPhone”
- SENIOR YEAR
“The winner gets
an iPad”
- GLASS ONION
“Where is
my iPad?”
- ME TIME
“Is that an iPhone Isee?”
- BLACK PANTHER:
WAKANDA FOREVER
“Got your iPad right here.”
- DAY SHIFT
“Video edits of her
infamous accident
went immediately
viral on Instagram”
- SENIOR YEAR
“Want to get a selfie
for your Instagram?”
- DAY SHIFT
“Iwouldn’t want to
see on the front
page of The Times.”
- GLASS ONION
“Ineed to be able to say that Iwork at The New York Times”
- LUCKIEST GIRL ALIVE
“Nobody would touch
Birdie with a ten-foot
pole because she
went on Oprah and
compared herself to
Harriet Tubman”
- GLASS ONION
“You know,this turned into a real collectible,
because someone noticed that one of the
clouds behind Monterey Jack looked exactly like
Oprah.”
- CHIP ‘N DALE:RESCUE RANGERS
“You’ve got to stay off the
Twitter”
- GLASS ONION
“Oh, dude, Iput the bat
call out on Instagram.”
- ME TIME
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MOST MENTIONNED BRANDS IN 2022 MOVIES
50 most watched movies of 2022
“If you think
I'm gonna rat
somebody out for
Bubblicious”
- THE GRAY MAN
“Or you can
just go with the
Bubblicious.”
- UNCHARTED
“Isaw your YouTube video.”
- THE MAN FROM
TORONTO
“Yeah, I’m gonna have
to go ahead, look that
one up on YouTube.”
- NOPE
“Isaw your YouTube video.”
- THE MAN FROM TORONTO
“Yeah, I’m gonna have to go ahead,
look that one up on YouTube.”
- NOPE
“Oh, Dad, can you finish my Lego
Death Star,please?”
- ME TIME
“That’s a lightsaber”
- THE ADAM
PROJECT
“IGoogle-stalked
Hazel before Icame.”
- A PERFECT PAIRING
“You have a Google Alert for the word “movie”?”
- GLASS ONION
“We all went to Harvard together.”
- THE GRAY MAN
“Did you know he went
to Harvard?”
- THE MAN FROM
TORONTO
“Idid not order
an UberPool.”
- THE LOST CITY
“Someone call an Uber?”
- SONIC THE HEDGEHOG 2
“The lying. The sneaking out.The
pretending to be Batman.”
- SONIC THE HEDGEHOG 2
“Iam not Batman.”
-- GLASS ONION
“Saw the Hot Cheetos, had to get it.”
- THOR: LOVE AND THUNDER
“Just leave the
science-y stuff and
that bag of spicy
Cheetos.”
- MORBIUS
“Think you're
gonna get into
Columbia now?”
- LUCKIEST
GIRL ALIVE
“Brown and Columbia, bitches.”
- DO REVENGE “He sent you
a GIF from
Bridgerton?”
- ME TIME
“The choices are A,
Bridgerton...”
- SENIOR YEAR

9. THANK YOU FOR READING.
For any questions or further information please
contact us at info@concavebt.com
ABOUT CONCAVE BRAND TRACKING:
We are a market research company highly specialized in recordingand
analyzing brands’ presence and portrayal in entertainment.
Our data is used by various brands, agencies and academic institutionsand
our insights have been published in an array of news outlets.
You can also follow us on
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