Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Over 50% of leads are not yet sales ready, so nurturing those leads can help you maximize results rather than throwing them away. And it’s a new business practice for many companies. Where the typical mode of operation usually has marketing throwing all leads over the fence, we would work with you to identify the qualification criteria for leads. Then the "hot / ready to buy now" leads would be handed over to sales while marketing worked on the cutlivation of "warm / want to buy just not now" leads.