Main Takeaways: - Prioritization in big companies is more complex (and across engineering orgs in different geographies) - Stakeholder management is more than 50% of the PM role in bigger companies compared to startups - Speed of execution and levels of ownership in startups are higher

1. Product Management in Startups vs
Big Org by Amazon Product Leader
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6. Product
Management:
Startups vs big-tech
01
Juhi Parekh

7. 02
Early-stage startups (0 -> 1) :
Growth-stage unicorn (1 -> n) :
Big-tech (n+) :
Background
B2B SaaS & consumer-tech
*content in this presentation does not represent Amazon or any of my previous employers

8. 03
Agenda
What does a Product Manager do?
What factors differ between
startups & big-tech?
Choose the right fit for you
Core competencies of a PM

9. 04
What does a
Product
Manager do?

10. 05
WHY WHAT HOW
W h a t i s t h e p r o d u c t w e
w a n t t o b u i l d t o s o l v e t h e
p r o b l e m ?
W h o i s g o i n g t o u s e i t ?
W h a t h y p o t h e s i s a r e w e
v a l i d a t i n g ?
H o w d o w e k n o w i f i t i s
s u c c e s s f u l ? I s t h i s p r o d u c t
f e a s i b l e ?
W h a t i s t h e p r o b l e m w e
a r e t r y i n g t o s o l v e ?
H o w b i g i s t h i s p r o b l e m
W h y i s t h i s a p r o b l e m ?
W h y i s i t i m p o r t a n t t o
s o l v e ?
W h y a r e w e b u i l d i n g t h i s
p r o d u c t ?
W h i c h M V P c a n b e b u i l t t o
t e s t i f t h e p r o b l e m c a n b e
s o l v e d ?
W h i c h a r e t h e m o s t i m p o r t a n t
f e a t u r e s t o w o r k o n f i r s t ?
H o w w i l l l a u n c h a n d r e l e a s e
c o m m u n i c a t i o n w o r k ?
D o w e h a v e a r o l l o u t p l a n ?
Problem definition Product definition Development planning

11. 06

12. 07
04
Accountability/
Bias for action
05
Ownership
Core competencies of a PM
01
Customer
Bias
02
Problem
Solving
03
Stakeholder
Management

13. 08

14. 09
Factors that differ
in startups & big-
tech

15. 10
Pace & Prioritisation
Process
Stakeholder
Management / Agency
Scope vs Scale Ownership
Network &
Brand

16. 11
Scope vs scale
Process
Ownership

17. 12
Stakeholder
Management /
Agency
Network & Brand

18. 13

19. 14
Choose the
right fit for
you
Core competencies
Company fit

20. 15
Thank you!
juhiparekh
Juhi Parekh
juhiparekh94

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