Data-driven product management

1. Are you striving to build products that
matter, solve real world problems and
have a positive impact in customers’ lives?
Answer: Data-driven Product Management

2. • Deliver exceptional product experiences using insight & guidance.
Why data
driven product
management?
• Define the KPIs that demonstrates the impact, measurable and deliverable
• Create roadmaps that align teams to the highest impact
• Simplify customer onboarding and user feedback processes
• Learn how to drive awareness and adoption of product
• NPS scores: Capture & make them actionable
What is data
driven product
management?

3. • KPIs (to be measured)
• User Adoption
• User engagement
• Value based offerings
• Evaluation based on what is working
vs not working for the customer &
business.
• KPIs-Revenue & retention
• Recurring revenue (annual, monthly)
• Active users (daily, monthly)
• Renewals
• KPIs-Behavior & sentiments
• Depth & breadth of usage
• Frequency of use
• User actions
• NPS
KPIs

4. Data-driven
Roadmaps

5. Onboarding
Quicker & ongoing product value
realization
Guided onboarding, Hands-on help,
account setup, and training
Measure
•Content (engagement, time spent, avg time
spent)
•Product behavior (depth of use, logins etc)
•Business outcomes (Trial vs freemium, # of
tickets, NPS, churn)

6. Awareness &
adoption
Time to adopt,
duration and
breadth of
adoption
Feedback
Promoting
launches with
features &
highlights
Easier
discoverability
of features

7. Customer
voice
Objective A/B testing (new vs old,
frequency of actions, key outcomes &
goals)
User research & interviews
Surveys
Reviews

8. NPS
(actionable)
Targeting accuracy
Delivery method
Sharing results
Usage analytics for Promoters vs
distractors
Follow-up for the collected responses

9. Conclusion:
data driven
product
management
Listening =>
data.
Hearing =>
Empathy and
Intelligence.
Activity,
Action and
Engagement
=>
Perspective