internship

1. Pratik Joshi
20BSPJP01C107
08th June, 2021
APPSTRAIL TECHNOLOGY PRIVATE LIMITED,
BENGALURU
Faculty Guide: Dr Archana Rathore
Company Guide: Mr Shomil Shetty
S U M M E R I N T E R S H I P P R O G R A M M M E
A T
U n d e r t h e g u i d a n c e o f

2. Your Salesforce Business
Partner
Future Technology, Today

3. 3
• About the company
• Services of Appstrail
• Products of Appstrail
• SWOT analysis
• Competitors analysis
• Internship at a glance
• Approaches to accomplish the goals
• Achievements
• Certificates
• Learnings
• Memories
A g e n d a

4. 4
Appstrail is a modern-day Technology consulting firm where everything we think is
digital, for and across our customers’ entire ecosystem.
A B O U T T H E C O M P A N Y
We focus on three key pieces to provide a complete 360 view:
• Digital Engagement: Here, we focus on internal processes like sales, marketing,
and customer service within our client's organization and how it interacts with
its end customer
• Digital Experience: It is where we get into experience management solutions on
how our customers interact with their end customers and other stakeholders
• Digital Enablement: At this stage, we focus on transforming our clients and
their employees; and help our customers tap into high-end consultants, talent,

5. 5
S e r v i c e s o f A p p s t r a i l
AppExchange
Salesforce Integration
Design Thinking
Adoption and Training
Classic to Lightning
Salesforce
Implementation
W h a t w e o f f e r

6. 6
S e r v i c e s o f A p p s t r a i l
Salesforce CRM
SaaS deployment
Change management
Governance Structure
Process design &
Configuration
Compliance,
Risk management
&Security
W h a t w e d e l i v e r

7. 7
Sales10X is an account management solution designed to maximise Sales, improved
customer Insights & generate greater ROI for your company. A solution built
100% native on Salesforce platform for a smart, consistent way to sell and automate
your selling process.
P r o d u c t s o f A p p s t r a i l
Salex10X is a Sales Performance management tool built on the Salesforce platform.
It allows key account manager to grow revenue in key accounts by enabling the user
to deepen their understanding of the buyer’s business pressures, objectives, goals
and uncovers hidden opportunities.
S A L E S 1 0 X

8. 8
Appstrail Connector is designed to integrate Tally ERP and Salesforce CRM to
provide you with complete customer 360 and better insights into your business. A
solution built to create an innovative and consistent way for businesses.
Connecting your front-end and back-end system to sync payment and invoices in
real-time.
P r o d u c t s o f A p p s t r a i l
The connector provides you with a single source of truth about your business. All
departments and stakeholders involved can now have a unified view of all data
related to the sales team, customers as well as your finances, reducing dependency
and operating time.
It is designed to help you gain all required information anytime anywhere.
A p p s t r a i l C o n n e c t o r f o r T a l l y

9. 9
SWOT analysis is a primitive evaluation model that evaluates the internal
and external factors and their influences on the company’s micro and
macro environment.
S W O T A N A L Y S I S O F A P P S T R A I L
Strengths
S
• C o m p r e h e n s i v e p o r t f o l i o o f s e r v i c e s
• V e r s a t i l i t y a n d c u s t o m i s a t i o n o p t i o n s
• S u b s c r i p t i o n b a s e d m o d e l
• I n n o v a t i v e s e r v i c e s
• S t r o n g c u s t o m e r b a s e a n d r e l i a b l e e m p l o y e e
s u p p o r t
Weaknesses
• S l o w e x p a n s i o n i n p o t e n t i a l m a r k e t
• M o r e a d a p t e d i n B 2 B m a r k e t a n d n o t m u c h i n B 2 C
• P r o d u c t p r i c i n g
• R a p i d l y c h a n g i n g c u s t o m e r d e m a n d s
W

10. 10
SWOT analysis is a primitive evaluation model that evaluates the internal
and external factors and their influences on the company’s micro and
macro environment.
S W O T A N A L Y S I S O F A P P S T R A I L
O
Opportunitie
s
T Threats
• S t r a t e g i c p a r t n e r s h i p s t o p r o v i d e s m a r t e r a n d
c o l l a b o r a t i v e e x p e r i e n c e s t o i t s c u s t o m e r s
• P r o g r e s s i o n i n t e c h n o l o g y
• I n t e r n e t o f T h i n g s a n d A n a l y t i c s
• G r o w t h o f C R M m a r k e t
• D a t a s e c u r i t y a s i t i s c l o u d b a s e d
• R e g u l a t o r y i s s u e s t o d a t a p r i v a c y a n d u s a g e
• H i g h l y c o m p e t i t i v e m a r k e t

11. Market Research on Appstrail connector
for Tally
I n t e r n s h i p a t a g l a n c e
Prepared a Feasibility plan for the
product
Product validation and creating an USP
Develop a Go-To-Market Strategy
Preparing the marketing collaterals
Amplifying the voice of Appstrail
Strategies to find customers in India
and abroad
11
Execution of the entire plan and product
launch

12. 12
• Market Research is a very long and tiring process in which I had to make
sure that I left no stones unturned and made a very elaborative and
detailed report on the topic which was assigned to me.
• I made use of all the secondary resources which were available to me,
surfing the websites and journals were a major source of information.
• To check the feasibility of the product I even had to talk to the Tally
partners who were available in the local market..
• Made use of STP approach to find out where the product was much required
and had a huge scope of expanding the business
• Through a detailed study of SEO I made a analytical report of buying
trends of ERP and CRM.
• Using social media created a lot of traction on the companies website
for the upcoming product Appstrail Connector for Tally
A p p r o a c h e s t o a c c o m p l i s h t h e g o a l s

13. 13
A c h i e v e m e n t s d u r i n g I n t e r n s h i p
During the internship period I had many opportunities to showcase my potential:
 Published 3 Blogs which are live on the official website of the company.
• Connect Salesforce and Tally with Appstrail Connector
• 7 reasons why you need to integrate your ERP with CRM
• Traditional Vs. New approach for businesses with Appstrail Connector for
Tally
 Completed a market research report for internal use on Appstrail Tally
Connector.
 One Whitepaper in review and would be published on Website as a downloadable
asset.
 Prepared Corporate Deck for the company.
 Took a webinar on EMAIL ETTIQUETES for the internal team. One webinar is still
in pipeline
 Provided inputs in revamping the website
 Made an official presentation for the product APPSTRAIL CONNECTOR FOR TALLY

14. 14
C e r t i f i c a t e s d u r i n g I n t e r n s h i p
• C o m p l e t e d 7 8 B a d g e s w i t h 1 1 , 2 5 0 p o i n t s a n d f i n i s h e d 1 0 t r a i l s
• H i g h e s t b a d g e s i n t h e e n t i r e t e a m o f n e w j o i n e r s
• L i n k t o m y p r o f i l e : h t t p s : / / t r a i l b l a z e r . m e / i d / p r a t i k j o 2 4 0 4
• H o l d i n g t h e A D V E N T U R E R t i e r

15. 15
C e r t i f i c a t e s d u r i n g I n t e r n s h i p

16. 16
During this summer internship programme, I got an excellent opportunity to
work with Appstrail Technology Private Limited. It helped me enhance my
professional career as well as my knowledge in the field of technology.
• Content writing
• Social media marketing
• Professional communication
• Soft skills
• Digital marketing
• Salesforce Ecosystem
• Importance of networking
• MS Office
• Apex language
M y l e a r n i n g s

17. S o m e e v e r g r e e n m e m o r i e s
This picture say’s it all,
you can see me holding the
ID card which is worn by
Satish, but if you zoom in
it’s my own ID card and
Satish used it for his photo
session.
You can see Shomil, who has
clicked this amazing
picture.
Also, Rakesh jumped in the
last moment.
Blessed to have such amazing
mentors!
Shomil Shetty
Co-founder
Head of Business, Sales and
Satish Kumar
Co-founder
Head of Consulting and
Rakesh Kumar
Co-founder
Head of Technology

18. S o m e e v e r g r e e n m e m o r i e s
T E A M A P P S T R A I L
Y e s w e h a v e f u n 1 0 0 % b u t w h e n w e w o r k , w e w o r k 2 0 0 %

19. 19
The presentation ends here but the journey doesn’t,
And I am really glad to say that I have been offered a PRE
PLACEMENT
T h e J o u r n e y c o n t i n u e s

20. THANK YOU
20