what is product management

2.  What is product
 What is Product Management
 Feature of Product Management
 Product Life Cycle

3.  A product is anything can be offered by
market for attention acquisition ,use,
consumption that might satisfy a want or
need

4. Product management can be defined as using
a product in most efficient and effective in such
a manner that it helps to achieve the pre
determined goals of the organisation .

5.  Goal achievement: Product management
helps the organisation in achieving pre
determined goals of the organisation .
 Optimised use of resources : It help the
company to use there resources in most
efficient and effective way .
 Employee Development: product management
also help in development of employees by
combining organisation goals with employees
personal goals .
 Increase the profit : It help in increasing the
share of the company by increasing sales .

6.  A product life cycle is the length of time from
a product first being introduced to
consumers until it is removed from the
market. A product’s life cycle is usually
broken down into four stages; introduction,
growth, maturity, and decline.

7. Product
Life
Cycle
Introduction
Growth
maturity
Decline

8.  Introduction: This product life cycle stage involves
developing a market strategy, usually through an
investment in advertising and marketing to make
consumers aware of the product and its benefits.
 Growth : At this stage the product started to attract the
costumer and start earning profit for the company .
 Maturity : At this point a product is established in the
marketplace. As the product life cycle reaches this
mature stage there are the beginnings of market
saturation.
 Decline : Eventually, as competition continues to rise,
with other companies seeking to emulate your success
with additional product features or lower prices, so the
life cycle will go into decline.

9. THE END