In this presentation, product lifecycle management of future transport, particularly in Germany is demonstrated.

1. Future Transport
Product Lifecycle Management
Gaurav Machave

2. Agenda
• Presently, Germany and other European countries are facing
problems in transportation marked by high singularity,
inefficiency and high emissions.
• Hence, current system needs to be upgraded with modern
technologies and communication systems.
• This presentation suggests Product Lifecycle of such new
innovative system in accordance to standard EN 12973.

3. Definition PLCM

4. Current Scenario of Europe

5. Integrated Transport
Customer Functions
• Safer
• Faster
• Cost-effective
• Eco-friendly
• More convenient
• Sustainably self-powering
• Immune to weather
• Resistant to Earthquakes
• Not disruptive to those along the route
Product Functions
• Technology
• Tracking
• Advanced infrastructure
• Optimising each stage of project

6. Transformation Ahead : Hyperloop
Source :
https://i.guim.co.uk/img/media/37769e258f93b0a18624d7224264486ad32a4c72/0_0_808_572/master/808.jpg?w=620&q=55&auto=format&usm=12&fit=m
ax&s=637cf928c1d8f57acb0f67de5433be73

7. Hyperloop Network
Source : http://imgur.com/ID1jOJd

8. Intercity TEB Bus
Source : https://theglobalistquorum.files.wordpress.com/2016/08/160527151955-china-future-bus-4-exlarge-169.jpg
http://www.hexapolis.com/wp-content/uploads/2016/08/China-Unveils-Full-Sized-Prototype-Of-Bizarre-Traffic-Straddling-Bus-2.jpg

9. Click and Pick
Solar Roof
Powerwall
Electric Car
Source : https://www.tesla.com/en_GB/energy

10. Development Phase
Duration : approx. 3 years
TRANSPORTATION
1. Location of the
project
2. Geographical
scenario
3. Supply of all the
required resources
and material
4. Supply of energy
COMMUNICATION
1. Tracking system
2. Helplines
3. Reporting system
MARKETING
1. Advertisement to
get investors
2. Training for
everyone
Introduction Phase
Duration : approx. 8 to 12 months
TRANSPORTATION
1. Establishment of
service
2. Affiliate tools
COMMUNICATION
1. Booking points
MARKETING
1. Emotional
marketing
2. Promotional offers
Product Lifecycle Management

11. Growth Phase
Duration : approx. 3 years
TRANSPORTATION
1. Reach maximum
area
2. Upgradation in
existence system
3. Develop new
vendors
COMMUNICATION
1. Feedback system
uogradation
2. Use of latest
channels
MARKETING
1. Aggressive social
media marketing
2. Evaluation of
feedback
Maturity Phase
Duration : approx. 20 to 25 years
TRANSPORTATION
1. Analyze present
scenario
2. Focus on future
expansions
COMMUNICATION
1. Upgrade system
based on future plans
MARKETING
1. Prolongation of
maturity phase
2. Special offers and
discount schemes
Decline Phase
Duration : approx. 5 years
TRANSPORTATION
1. Complete
outsourcing to get
certain % of profit or
loss
COMMUNICATION
1. Completely
outsourced
MARKETING
1. Market research for
new products

12. Value Management

13. Summary
• Defined Product Lifecycle Management
• Enlisted environmental threats and human troubles
• Concept of ‘Integrated Transport’
• Introduction of Long range, Intercity and ‘On Demand’
transport solutions
• Product Lifecycle in regards to ‘Magic Triangle’ concept
• Value Management in accordance with EN 12973

14. References
• http://www.citylab.com/tech/2016/05/can-chinas-futuristic-straddling-
bus-finally-become-a-reality/483953/
• https://standardsdevelopment.bsigroup.com/Home/Category/cat_45.100
• https://www.tesla.com/en_GB/energy
• http://www.worldbank.org/en/news/press-
release/2015/04/07/integrated-public-transport-systems-make-travel-
easier-and-more-affordable
• https://www.tesla.com/sites/default/files/blog_attachments/hyperloop_a
lpha3.pdf

15. Thank you for your
attention!