1. Declan McFadden discusses strategies for successful new product development from a flavor house perspective. He emphasizes the importance of consumer insights, sensory science, and brand analysis in developing winning concepts that consumers love. 2. McFadden outlines Symrise's approach, which involves understanding lifestyles, analyzing trends, conducting descriptive and consumer tests, and customizing flavors for each brand. Their goal is to efficiently create market leaders by translating expertise into great taste. 3. Sensory and consumer science plays a key role in Symrise's process by providing a common language and helping ensure new products meet technical, marketing, and consumer requirements. Quantitative and descriptive tests aid concept development while consumer studies validate ideas.