SlideShare a Scribd company logo
1
Fighting
ordinary
innovation for the
world's leading
brands.
2
3
4
5
6
7
At mmr we…
01. Are food and beverage specialists
02. Have true global presence
03. Offer a complete innovation toolkit
04. Are product experience experts
05. Are 6 product companies with expertise
across innovation cycle
8
2021
We were founded on
the concept of bringing
together sensory &
consumer insights.
1989 We’re fighting ordinary innovation,
creating extraordinary experiences.
BRAND
PACK PRODUCT
9
A scientific discipline used to evoke, measure, analyze
and interpret those responses to products that are
perceived by the senses of : We are achieving
sensory evaluation
through the use of :
Trained Experts
Objectives Attributes
Quantitative Data
What is Sensory?
HEARING
Sound
SMELL
Aroma
TOUCH
Texture
TASTE
Flavour
SIGHT
Appearance
10
A scientific discipline used to evoke,
measure, analyze and interpret those
responses to products that are
perceived by the senses of :
What is
Sensory?
HEARING
Sound
SMELL
Aroma
TOUCH
Texture
TASTE
Flavour
SIGHT
Appearance
11
We are achieving
Sensory Evaluation
through the use of :
Trained
Experts
Quantitative
Data
Objectives
Attributes
12
13
14
15

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mmr-research_v1.pptx

  • 1. 1
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. At mmr we… 01. Are food and beverage specialists 02. Have true global presence 03. Offer a complete innovation toolkit 04. Are product experience experts 05. Are 6 product companies with expertise across innovation cycle 8
  • 9. 2021 We were founded on the concept of bringing together sensory & consumer insights. 1989 We’re fighting ordinary innovation, creating extraordinary experiences. BRAND PACK PRODUCT 9
  • 10. A scientific discipline used to evoke, measure, analyze and interpret those responses to products that are perceived by the senses of : We are achieving sensory evaluation through the use of : Trained Experts Objectives Attributes Quantitative Data What is Sensory? HEARING Sound SMELL Aroma TOUCH Texture TASTE Flavour SIGHT Appearance 10
  • 11. A scientific discipline used to evoke, measure, analyze and interpret those responses to products that are perceived by the senses of : What is Sensory? HEARING Sound SMELL Aroma TOUCH Texture TASTE Flavour SIGHT Appearance 11
  • 12. We are achieving Sensory Evaluation through the use of : Trained Experts Quantitative Data Objectives Attributes 12
  • 13. 13
  • 14. 14
  • 15. 15