Main takeaways:
- A to Z all aspects of product development
- Proven methodologies and strategies in developing a product
- Cross-functional collaboration: teamwork, organization, and communication
- Pre and post launch initiatives: research, planning, measurement, and more
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
PM and Cross-Functional Teams by Gov Digital Service Prod MgrProduct School
- Why teams are even more important than you think
- Why the Product Manager is not the CEO of anything
- How to empower a team while maintaining influence and control
How to PM in a Big Company vs a Startup by TripAdvisor Sr PMProduct School
Main takeaways:
- Understand some of the differences between Product Management in a startup vs a larger enterprise
- Key skills essential for PMs working in a startup
- Key skills essential for PMs working in a larger enterprise
How to Become a Successful Non-Tech PM by Spaceship PMProduct School
Main takeaways:
- The different types of Product Managers
- How to get into Product Management if you are not from a technical background
- How to be successful as a Product Manager if you are not from a technical background
How to Overcome the Challenges of Being a SaaS PM by Olo Sr PMProduct School
Main takeaways:
- The one thing I do to help me identify what part of the problem to focus on
- The challenges of being a SaaS Product Manager and how to overcome them
- Why negotiating and gaining buy-in/allies from other teams is pivotal to your product’s success
Product Internationalization Strategies by Amazon Alexa Sr PMProduct School
This talk will explore real world examples and offer tips that will help build products and acquire customers in such economies. Key focus areas:
- How to use data for internationalization?
- Which features/ products should you prioritize when expanding globally?
- How to avoid pitfalls in translation and localization of a Product?
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
PM and Cross-Functional Teams by Gov Digital Service Prod MgrProduct School
- Why teams are even more important than you think
- Why the Product Manager is not the CEO of anything
- How to empower a team while maintaining influence and control
How to PM in a Big Company vs a Startup by TripAdvisor Sr PMProduct School
Main takeaways:
- Understand some of the differences between Product Management in a startup vs a larger enterprise
- Key skills essential for PMs working in a startup
- Key skills essential for PMs working in a larger enterprise
How to Become a Successful Non-Tech PM by Spaceship PMProduct School
Main takeaways:
- The different types of Product Managers
- How to get into Product Management if you are not from a technical background
- How to be successful as a Product Manager if you are not from a technical background
How to Overcome the Challenges of Being a SaaS PM by Olo Sr PMProduct School
Main takeaways:
- The one thing I do to help me identify what part of the problem to focus on
- The challenges of being a SaaS Product Manager and how to overcome them
- Why negotiating and gaining buy-in/allies from other teams is pivotal to your product’s success
Product Internationalization Strategies by Amazon Alexa Sr PMProduct School
This talk will explore real world examples and offer tips that will help build products and acquire customers in such economies. Key focus areas:
- How to use data for internationalization?
- Which features/ products should you prioritize when expanding globally?
- How to avoid pitfalls in translation and localization of a Product?
How Being an Intraprenuer Helps Your PM Career by Oracle PM DirProduct School
Main takeaways:
- Having lots of good ideas isn’t enough, product leaders have to develop the skill to “sell” their ideas
- Identify barriers to a culture of innovation, and develop methods to overcome those barriers
- Always be up to the challenge to trade off across products and among the features within a product
How to Crack the Product Manager Interview by fmr Facebook PMProduct School
Main takeaways:
-How to prep for an interview
-The essentials of successful interviews
-Evaluation criteria: critical thinking, prioritization, experience, product management, teamwork, and more.
-Spectacular communication: brevity, tone, passion
-Asking the right questions
Lean and Mean: Building the Roadmap Machine by Expedia Group PMProduct School
- How to deliver on your long term strategy while remaining agile
- Using both qual and quant data to solve business and user problems
- Roadmap planning: who is your audience and how to get it right
How to PM a Product Career by Boiler Room's Head of ProductProduct School
Main takeaways:
1: Define your product vision -- Focus on your user experience, not others' waterfall-like milestones
2: Build it to scale -- Gain transferable skills across industry/roles, leveraging your strengths
3: Know your Acceptance Criteria -- Make it data-informed with value-based decision-making
How Does a Tech PM Differ From a Non-Tech PM by fmr Renault PMProduct School
- In organisations, Product Managers are there to “join the dots”.
- The tasks and skills required significantly differ between tech and non-tech.
- Process and methods are key in tech versus commercial acumen makes or breaks a non tech Product Manager
How to Build a Product Roadmap by fmr Microsoft Senior PMProduct School
Main Takeaways:
- Stakeholders as your first customers - how to be effective when other teams know more than you
- Using insight as a tool - combine techniques to shape your own approach
- Using external validation methods - bringing an outsiders view to your roadmap
Why Business Models, Strategy & Metrics are Crucial by Airbnb PMProduct School
Main takeaways:
- Know thy business model, for it constrains your strategy
- Strategy is just a concrete decision with a great reason
- Metrics are an essential way to collaboratively manifest your strategy
How to Achieve a Better Product Culture by Pinn VP of PlatformProduct School
Main takeaways:
- How to make sure you're joining a company with a culture for success. Turnover for PMs can be high because, if there is an execution issue or political issue plaguing the company, PMs experience it without protection. However, we can also learn from those experiences to identify when a company and team will actually execute well.
- How to make sure you're hiring the right people. If you're going to be a Product Lead, I'll teach a key behavior trait that's vital. It dives into the "hire smart people, no jerks" but that's easier said than done. I'll share what to really look for and watch out for.
- How to identify and manage the more difficult coworker when inevitably encountering one.
Webinar: How to be Data Driven with Product by Carbon Five Sr PMProduct School
Main takeaways:
- How to balance decision making between qualitative and quantitative metrics
- Developing your first data strategy
- Creating a lean analytic process to build, measure, learn
Orderly Innovation: An Oxymoron? by former 3M Technical PMProduct School
Main takeaways:
- Current approaches to innovation are random and generally unsuccessful
- Innovation is the process of satisfying the unmet needs of target customers
- With the correct sequence and appropriate inputs, innovation success improves dramatically.
How Great PMs Can Come From Anywhere by ICX Media CPOProduct School
Main takeaways:
- 5 Different Personalities of Product Managers
- Product Managers Can Come from Many Different Functions
- Shared Traits of Successful Product Managers
How to Turn Machine Learning Into Products by Capital One PMProduct School
Main takeaways:
- Turning Machine Learning Ideas into Products using the Capital One Machine Learning Business Model Canvas
- Start with a business problem
- Come armed with data, inputs, outputs and labels
How Being an Intraprenuer Helps Your PM Career by Oracle PM DirProduct School
Main takeaways:
- Having lots of good ideas isn’t enough, product leaders have to develop the skill to “sell” their ideas
- Identify barriers to a culture of innovation, and develop methods to overcome those barriers
- Always be up to the challenge to trade off across products and among the features within a product
How to Crack the Product Manager Interview by fmr Facebook PMProduct School
Main takeaways:
-How to prep for an interview
-The essentials of successful interviews
-Evaluation criteria: critical thinking, prioritization, experience, product management, teamwork, and more.
-Spectacular communication: brevity, tone, passion
-Asking the right questions
Lean and Mean: Building the Roadmap Machine by Expedia Group PMProduct School
- How to deliver on your long term strategy while remaining agile
- Using both qual and quant data to solve business and user problems
- Roadmap planning: who is your audience and how to get it right
How to PM a Product Career by Boiler Room's Head of ProductProduct School
Main takeaways:
1: Define your product vision -- Focus on your user experience, not others' waterfall-like milestones
2: Build it to scale -- Gain transferable skills across industry/roles, leveraging your strengths
3: Know your Acceptance Criteria -- Make it data-informed with value-based decision-making
How Does a Tech PM Differ From a Non-Tech PM by fmr Renault PMProduct School
- In organisations, Product Managers are there to “join the dots”.
- The tasks and skills required significantly differ between tech and non-tech.
- Process and methods are key in tech versus commercial acumen makes or breaks a non tech Product Manager
How to Build a Product Roadmap by fmr Microsoft Senior PMProduct School
Main Takeaways:
- Stakeholders as your first customers - how to be effective when other teams know more than you
- Using insight as a tool - combine techniques to shape your own approach
- Using external validation methods - bringing an outsiders view to your roadmap
Why Business Models, Strategy & Metrics are Crucial by Airbnb PMProduct School
Main takeaways:
- Know thy business model, for it constrains your strategy
- Strategy is just a concrete decision with a great reason
- Metrics are an essential way to collaboratively manifest your strategy
How to Achieve a Better Product Culture by Pinn VP of PlatformProduct School
Main takeaways:
- How to make sure you're joining a company with a culture for success. Turnover for PMs can be high because, if there is an execution issue or political issue plaguing the company, PMs experience it without protection. However, we can also learn from those experiences to identify when a company and team will actually execute well.
- How to make sure you're hiring the right people. If you're going to be a Product Lead, I'll teach a key behavior trait that's vital. It dives into the "hire smart people, no jerks" but that's easier said than done. I'll share what to really look for and watch out for.
- How to identify and manage the more difficult coworker when inevitably encountering one.
Webinar: How to be Data Driven with Product by Carbon Five Sr PMProduct School
Main takeaways:
- How to balance decision making between qualitative and quantitative metrics
- Developing your first data strategy
- Creating a lean analytic process to build, measure, learn
Orderly Innovation: An Oxymoron? by former 3M Technical PMProduct School
Main takeaways:
- Current approaches to innovation are random and generally unsuccessful
- Innovation is the process of satisfying the unmet needs of target customers
- With the correct sequence and appropriate inputs, innovation success improves dramatically.
How Great PMs Can Come From Anywhere by ICX Media CPOProduct School
Main takeaways:
- 5 Different Personalities of Product Managers
- Product Managers Can Come from Many Different Functions
- Shared Traits of Successful Product Managers
How to Turn Machine Learning Into Products by Capital One PMProduct School
Main takeaways:
- Turning Machine Learning Ideas into Products using the Capital One Machine Learning Business Model Canvas
- Start with a business problem
- Come armed with data, inputs, outputs and labels
A Day in the Life of a Product Manager by Oracle Director of PMProduct School
Main takeaways:
- Thinking of changing role to PM? Learn about the common guiding principles of the role.
- Joining soon as a PM, what to do in the first few months?
- Day in life of a Product Manager - typical activities and stakeholders.
Design Studio: The User Experience Practitioner’s Secret WeaponBrilliant Experience
We all want the best , but often other priorities get in the way: “Bob from Marketing wants it to…”, “The developers don’t like that approach...”, “That feature is a ‘nice to have’”.
This slide deck will walk you through a design studio and how it can be a great tool to align product owners, developers and UX teams on an approach that balances user and business needs.
What are the Competencies of Great PMs by fmr Uber Product LeadProduct School
Main takeaways:
- What Product Management excellence looks like at different levels
- How to have professional development conversations with your manager
- How to create a promo case
Design + PM = Better Together by Snap! Raise Design DirectorProduct School
Main takeaways:
- Learn how to build trust with your Design team and how to pick out your top performers
- Did you know design and Product Management have a lot in common? Learn how to adapt to your resources and delegate responsibilities according to your strengths
- Learn how to use Design to maximize business and customer value through problem statements and building business knowledge in your team
Designing and Driving UX Careers: A Framework for Empowering UX Teams (Ian Sw...Rosenfeld Media
Ian Swinson: "Designing and Driving UX Careers: A Framework for Empowering UX Teams"
Enterprise UX 2016 • June 8, 2016 • San Antonio, TX, USA
http://2016.enterpriseux.net
In big companies and corporations the change from predictive to Agile methodologies is facing a significant resistance from the Business Units. This talk shares some tips and ideas about how to engage the business guys in the new methodologies through a positive and enriching experience in their new roles as Product Owners or Business Analysts.
How to Break Into Product Management Role by fmr Adobe PMProduct School
Main takeaways:
- Are Product Managers really mini-CEO's as people claim
- How to acquire the Product Management skills while working in your current role
- Networking is key
Who makes up this special audience class that is technically savvy? We cover some attributes of this user class beyond the typical general characteristics and assumptions we make about this. We also touch on why this class is emerging and why it's important to target and engage this audience in a special way.
How to Ace the Product Manager Interview by HubSpot PMProduct School
Main takeaways:
-Learn about different types of Product Manager roles and how it relates to key strengths to focus on during the interview
-Tips on how to ace recruiter and screener interview, face to face interview, what to prepare and how to stand out
-Insights from the hiring manager and recruiter on the decision-making process of selecting a final candidate
How to Get a PM Role w/ Non-Tech Background by Salesforce PMProduct School
In this presentation, Tanvi Dali discusses how to position yourself so that your dots will connect to land you a PM opportunity in the future. For those who are already in PM, she also discusses a few tips on how to make a good first impression (within the first 90-days as a new PM) and what a typical day or week looks like as a PM at Salesforce.
How to Create a Robust Business Case by Splunk Product DirectorProduct School
- Ten commandments of building a business case presentation
- The methodology of building a flexible financial model, which can accompany the main presentation for those detail oriented decision makers
- Gotchas, pitfalls and techniques to keep your business case presentation on track
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdfProduct School
Explore AI tools hands-on and smoothly integrate them into your work routine. This practical experience is here to empower you, offering insights into the mindset of successful Product Managers. Learn the skills to become a more effective Product Manager.
Main Takeaways:
Hands-On AI Integration:
Learn practical strategies for integrating AI tools into your workflow effectively.
Mindset Insights for Success:
Gain valuable insights into the mindset of successful Product Managers, unlocking the secrets to their achievements.
Skill Empowerment for Growth:
Acquire essential skills that empower your evolution toward becoming a more effective and impactful Product Manager.
Webinar: Using GenAI for Increasing Productivity in PM by Amazon PM LeaderProduct School
In this webinar, you will learn how AI can take work off your plate, allowing you to focus on deep thinking or critical work. Cut out the drudge work in Product Management and get more out of your day.
Learnings:
Improve workflows that are high frequency - "manual tasks"
Increase the quality of output that has high importance - "brainy tasks"
Put GenAI to work today
Unlocking High-Performance Product Teams by former Meta Global PMMProduct School
Main Takeaways:
- High-Performing Team Dynamics: You’ll gain insights into fostering high-performance teamwork.
- Unveiling Team Personas: You’ll learn about different personas in the team and how to foster these differences.
- Decoding the Team Needs x Productivity Equation: You’ll learn about different team needs and how they correlate with engagement and productivity.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
31. INTERVIEW SKILLS TRAINING
● Resume
○ Review, revamp, or rewrite
● Background Development
○ Elevator pitch, personal impact statement, professional experience
● Interviewing Tips
○ Language, brevity, prep, focus areas, asking the right questions, etc.
● Question Types
○ Critical-thinking, problem-solving, analytical/data, situational/behavioral, soft skills, etc.
● Mock Interview
○ Catered specifically for the companies/jobs applied for
● Project Development
○ For the last round of interviews where candidate is asked to develop and present a project
Valentine Aseyo
"As you checked in we sent you an email to join our online communities, events, and to apply for product management jobs. As members of the Product School community we'd like to provide you with these resources at your disposal."
Hi everyone! Welcome to my TED Talk: Product Development in 10 Steps by Valentine Aseyo
A conductor once said: “My orchestra plays the instruments. And I play them”. This couldn’t be more true for a Product Manager.
It takes a village to build a product. Even a small feature development will often involve many cross-functional teams or people with different roles: data, engineering, design, back-end/front-end, DevOps. Maybe Marketing, Sales, Customer Service, and many more.
As a Product Manager, your role is to be the glue that holds all the pieces together making sure everything works like a well-oiled machine. This is not an easy task.
You have to be incredibly organized and communicate very often. You have to have a strong vision, expertise, and ability to lead people.
You are the conductor of this orchestra so people will look up to you for direction.
How many of you have seen a live symphony? In a symphony, there are dozens of instruments playing different notes at the same time. Similarly, in Product Management, there will be many moving pieces progressing at the same time and many people doing different things at the same time.
So it’s important to follow a solid step-by-step methodology.
Are you ready to hear more about it? Cool! Before we get started let’s take a minute to talk about my favorite topic: ME!
I’m Valentine - I’m Turkish/Spanish if you can’t tell by the accent or the charm :)
I’m an Executive Coach. After working at several multinational tech companies for 12 years, I’ve decided to follow my passion and coach people. I cover every aspect of the business from A to Z and one of my strong suits is interview skills training. If you’re looking for a job and need help to prep for the interviews, you can reach out to me via Linkedin. (shameless plug)
My last role was SVP of Product at Bandsintown, a concert discovery platform that curates a personalized list of live music events based on your specific taste.
Before Bandsintown, I spent close to 8 years working at Facebook in Ireland, India, and US spanning many different roles
Prior to that, Colgate & Palmolive and IBM
Let me tell you an anecdote...
Raise your hand if you think you’re good at multitasking. (You may say I wish I didn’t make myself known in just a second. Ha!)
As I mentioned before, I’m an Executive Coach and train my clients on interviewing skills.
Whenever I see multitasking on a resume, I tell them to delete it immediately because it’s not something to be proud of.
There’s endless research proving that multitasking lowers efficiency, effectiveness, and quality.
Also, according to data, majority of the people who think they can multitask, apparently cannot.
I know you’re a bunch of super smart adults who can listen and read slides at the same time but hey, the data says most of you actually can’t and the ones who can will have lower comprehension and retention. So today I will optimize my presentation for impact and have a series of blank slides. You think I’m joking but I’m not.
If you’d like to get the transcript of today’s presentation and the detailed descriptions of each step, please shoot me a quick message on Linkedin and I’ll gladly send it over to you.
Okay, shall we get started?
Cool, I want this to be an interactive session so please ask if anything is not clear. If you have any general questions, save it to the end.
Of course, everything starts with Phase Zero: Ideation!
First, you need to have an idea, an opportunity, or a business problem to work on.
You may spot an opportunity to improve your product or build a brand new one
You may unearth a problem through data, user feedback, or customer service insights.
Brainstorming sessions are essential to the ideation phase because teamwork always trumps a singular mind and collective intelligence is golden.
For example, if you’re solving a problem users face in the Help Center, you probably want to involve User Support Team sooner rather than later to get their thoughts and insights.
Determine your audience and all parties impacted early on and make sure to involve them starting from phase zero.
The important thing to remember is while you may think you already have a solution, you merely have a hypothesis. It needs to be tested before you proceed to building it. You need to collect as many data points as possible through a variety of methods:
Market research: are you the first to come up with this idea or attempt to solve this problem? Probably not! Start with researching what has been done in this area, learn from others’ mistakes and experiences, find external data points, studies, research papers, and stats.
Competitive analysis: take a look at what your competitors are doing. I’m not telling you to copy them, however, you need to do this analysis to be different and even superior. Look at how your target audience is engaging with their product and beat them at their game. I always say: “ you don’t have to reinvent the wheel, you just need to have a better one”
Focus groups: do you know the best way to know what your customers want? Ask them! Empathy is a must-have quality for a PM. Focus groups will help you put yourself in your customers’ shoes. This doesn’t need to be conducted in a group setting where you watch people behind a mirrored glass. You can simply ask questions in a very informal manner. You should also interview your colleagues. For example, you should definitely sync with the Sales team that sell your product or the Customer Support team that is the bridge between you and your customers.
Internal data: if you have any users at all, then you have data. Look at how your customers are engaging with your product or service, see where the pain points are, and monitor any drop, churn, or weirdness in data. Without data, you don’t have anything to base your decisions on.
This is the phase where you start putting together a business plan.
You need to outline all the details such as branding, pricing, budget, resources needed, requirements/dependencies, and many more.
In order to do that, you start the broader communication with all the impacted stakeholders. For example, you may need to get in a room with your Product Marketing team to get their input. You may need to talk to DevOps or Backend teams to understand technical constraints or dependencies.
During this phase, you also work on an initial timeline for the project. In most cases, the development time/cost will be determined by the specs and design but you should tentatively draft one as a starting point.
Lastly, pick a framework that will help you capture the ecosystem you are in. You could use Value Proposition Canvas, Business Model Canvas, or an old school SWOT analysis — or any other acronym you’d like to use -- as long as you use one, you’re good.
Raise your hand if you heard of SWOT analysis: strengths, weaknesses, opportunities, threats
Raise your hand if you heard of value proposition canvas: here’s how it looks like (next slide)
Raise your hand if you heard of business model canvas: here’s how it looks like (next slide)
If you never heard of these frameworks, go to strategizer.com to learn about them.
Once you have a clear vision, you kick-off the design phase by writing user stories, specs, requirements, objectives, wire frames, etc.
This will primarily be a collaboration between UX/UI designers and PMs.
It’s crucial you run your preliminary wireframes and designs by the engineering team to get their thumbs-up on the feasibility and efficiency. Engineers will always have great feedback on the design based on what’s possible, what’s not, and what can be done in a much simpler way. Make sure to get their seal of approval before you start the production phase.
The market research you conduct prior to the design phase will help you shape your product in many ways.
First, you’ll adopt the technology/design trends. For example, swiping on an item will delete or show more options or the three-dot icon stands for menu while human icon stands for profile. This way, you’ll make sure you have a user-friendly and intuitive design.
Secondly, you need to be very familiar with the designs of similar products so that you can differentiate yours.
Once you lock down the design of your product, you need to get as many critical eyes as possible to get feedback.
You need to conduct focus groups or interviews to test the prototype of the product prior to coding it.
Do people get the flow? Do they understand the placement and functionality of each button, menu item, or tab? Ask them questions, make them take actions on the prototype, and get real time feedback.
Getting user feedback is one of the most crucial elements of the product development as you want to surface all issues and areas of improvements before you begin the production phase.
Doing your due diligence at this step will save you a lot of time and headache later.
While there are 10 phases of product development, some of them progress in tandem and this is a great example.
This is not a waterfall process where you proceed to the next step once you complete the current one. A lot of these initiatives will actually happen simultaneously.
You don’t need to wait until you collect all the feedback and finalize the design in order to start the strategy phase. This should be an overarching theme throughout the development cycle and it will evolve over time.
This is when you start the launch planning: the timeline for marketing, product release, communication, resource allocation, trainings for internal employees or partners, and internationalization/translations.
During this phase, you need to sit down with all cross-functional teams that may be impacted by this product (e.g. people who sell it, market it, support it, troubleshoot it).
Raise your hand if you’re good at data and keep your hands in the air. Now continue to keep your hand up if you’re “great” at it. (Please pat yourself on the back)
In my lectures, I’m constantly asked about top 3 qualities of a PM and I always say: empathy, data, communication -- and prioritization, because I can’t pick my favorite child!
Data is one of the most important strong suits you can have as a PM. Everything you do as a PM, every design or decision you make should be influenced or determined by data.
So as you design your product, it’s important to contemplate how you will measure success.
Your main KPI will often be an obvious one: think about what you’re trying to solve for; success will typically be an increase or decrease in that metric.
However, there’s more to measurement. Sometimes you may need a dozen metrics to monitor as you launch a product. Identify each of them and determine how you are going to pull each data point. Put together a plan to build data pipeline, dashboards or use existing ones.
Even though the description of this phase is rather easy, it may take the longest time.
In this phase, your team starts coding based on the final design of the product.
Hopefully by now, all engineers have seen the designs many times, given constructive feedback, and asked all their questions.
Once you’re done with backend and frontend development, you can proceed to QA. Of course, you don’t have to wait until the entire product is built before you can QA it. Ideally, you will QA continuously as you build.
If the production teams (aka your engineers) see your design plans for the first time in this phase, it’s an indicator that there’s a huge flaw in your PM processes and organization as a whole.
Once the product is fully built, it’s ready for testing internally and externally.
Most companies give all their employees access to alpha testing. You want as many internal people as possible to test your product and be confident before you have external eyes on it. While I worked at Facebook for 8 years, there wasn’t a single day I used a bug-free version of the app that didn’t crash. All employees used the beta product to help the dev teams gather data and identify issues before they’re public.
If you have the resources, I’d strongly encourage you to do beta testing with a small subset of users. These can be trusted power users, 1% of your user base, people from the industry, or users in a specific geo-location. The more people you involve in testing, the faster you will complete debugging and get ready for the big day.
And the day has arrived: you have a killer product in your hands with solid marketing plans in place. You’re ready to pull the trigger.
Keep in mind that opening the floodgates at once is never a great idea because there will always — I repeat, always — be issues. I don’t think I’ve ever managed to launch a single product without any bugs in my entire career.
Sometimes, you may break the entire system unexpectedly. Best case scenario, there will be some crushes, latency issues, or a few bugs.
Either way, a gradual rollout will help you identify these issues early on before your whole user base is exposed to them.
You launched the product and you think your job is done, right? Not so fast! The post-launch phase is crucial to the overall success of your product. In this phase, you will
Monitor data daily to make sure you are aligned with your KPIs
Keep a pulse on the market by reviewing app store reviews, sending out surveys, etc.
Leverage all your internal resources to get more feedback from your users, partners, stakeholders, etc.
Brainstorm ideas to iterate the product in future versions – it doesn’t matter if your launch is successful or not, there will always be ways to improve & iterate.
And that’s it. When you’re done, you rinse and repeat.
No one said it would be easy but it’s fun for sure.
Of course, there isn’t one single framework for product development -- you may see slightly different versions of this methodology in different books or companies.
It really doesn’t matter what methodology you use, as long as you use one. They’re all the same.
The bottom line is, you need to be very organized and communicate in every step. There’s no such thing as over-communication. But not communicating enough will always get you into trouble.
Strong communication is the best virtue a PM can ever have and it will come handy in every phase of the product cycle.
Are you discombobulated? Maybe you learned a lot but you have more question marks than ever?
Don’t you fret, I can help!
If you’d like 1:1 coaching to dive deeper into each phase, as I mentioned before, this is my job! I can totally provide you with the support you need.
So reach out to me on Linkedin
Lastly, how many of you are actively looking for a job or interviewing? Well, I can help you with that too
Check out my previous speech at Product School Youtube channel or Facebook page