In big companies and corporations the change from predictive to Agile methodologies is facing a significant resistance from the Business Units. This talk shares some tips and ideas about how to engage the business guys in the new methodologies through a positive and enriching experience in their new roles as Product Owners or Business Analysts.

1. Gerardo Ponte
PERSUADING
THE
BUSINESS GUYS

2. Product
Owner
Business Analyst
Gerardo Ponte
CAS 2015

3. Persuading the business guys
A bit of history
25 years of SW development in spanish corporations:�
90's - Organization & Systems�
00's - IT Representatives�
10's - Agile�

4. Persuading the business guys
A bit of context
A corporate Business Development unit today:�
✓ Hierarchical structure�
✓ Long distance to the final client�
✓ Separate building of IT�

5. Persuading the business guys
The waterfall advantages
The comfort zone of the business guys:�
✓ Pace of work�
✓ Single point of contact�
✓ Free format�
✓ "Business-language only" area�
✓ Temporary unaccountability�
✓ Fuzzy accountability�

6. Persuading the business guys
The Agile advantages
✓ Ownership of the product�
✓ Cooperation:�
w Co-creation with the client�
w Collaboration with the team�
è Promote the constructive opportunities with Agile:�

7. Persuading the business guys
An effective process of definition:�
✓ Design Research�
✓ Story Mapping�
è never skip this phase�
è get all end-users involved�
✓ Backlog prioritization and MVP�
è show figures of apps usage�
✓ Vision and Roadmap�
è a bit of storytelling�
Product definition

8. Persuading the business guys
The three main challenges for the business guys:�
✓ The relocation�
✓ The language�
è share your coffee break�
è technical ≈ business�
✓ The technical architecture�
è the role of the technical leader�
Setting the stage

9. Persuading the business guys
Product building
è Build a functional mock-up�
è Count on tools to support the process�
è Formalize the process of definition�
Three techniques to reduce the friction:�

10. Persuading the business guys
Product delivery
Managing the roll-out:�
è Embed metrics and feedback as part of the MVP�
è Seek support and commitment from the team�
è Allocate buffer to analyze the outcomes�

11. Persuading the business guys
Summarizing
0. Remember you are in a big company�
1. Promote the ownership of the product�
2. Highlight the COs: Co-creation & Co-llaboration�
3. Never skip the Design Research�
4. Show the figures of apps usage in your organization�
5. Set the climate with the vision and storytelling�
6. Share your daily coffee break�
7. Belittle the technical language�
8. Rely on a technical leader�
9. Build a functional mock-up�
10. Count on tools to support the process�
11. Formalize the process of definition�
12. Embed metrics and feedback as part of the MVP�
13. Seek support and commitment from the team�
14. Allocate buffer to analyze the outcome�

12. Product
Owner
Business Analyst
Gerardo Ponte
Persuading the business guys
linkedin.com/in/GPonte
Scrumastering.com