The document provides recommendations for various tools to analyze website usage including web analytics, feedback tools, session recording software, usability testing options, A/B testing platforms, and testing tools for browsers, email, mobile, and performance. It also lists numerous specific software and services for each category to help optimize websites through user research and experimentation. Resources for conversion rate optimization techniques and best practices are also referenced.

1. #1 : Well Loved Web Analytics
• Properly instrumented analytics
• Investment of 5-10% of developer time
• Segmentation
• Call tracking
• UX of web analytics tools and reports
• Playability and exploration
• Time for sleuthing!

2. #2 : Feedback / VOC tools
• Anything that allows immediate realtime onpage feedback
• For getting comments on elements, pages and overall site &
service
• Can be used for incisive (event or attribute based feedback)
• Use your Call Centre guys and UX testing too!
VOC Feedback tools
• Kampyle www.kampyle.com
• Kissinsights www.kissinsights.com
• 4Q 4q.iperceptions.com

3. #3 : Session recording
• Vital for optimizers & fills in a ‘missing link’ for insight
• Rich source of data
• Segment by attribute/source/behavior
• Can be used to optimise in real time!
Session replay tools
• Clicktale www.clicktale.com
• Mouseflow www.mouseflow.com
• Ghostrec www.ghostrec.com
• Userfly www.userfly.com
• Tealeaf www.tealeaf.com
• UserReplay www.userreplay.com

6. #4 : Guerilla Usability Testing
• All you need is a device, time and people!
• Use one of these tools for session recording
Session replay tools
• Mediacam AV (cheap) www.netu2.co.uk
• Camtasia www.techsmith.comcamtasia
• Silverback (Mac) www.silverbackapp.com
• Screenflow (Mac) www.telestream.net

7. #5 - Remote & Crowdsourced tools
Som, feedback
Remote testing
What Users Do www.whatusersdo.com
Usertesting www.usertesting.com
Userzoom www.userzoom.com
Usabilla www.usabilla.com
Loop11 www.loop11.com
Ethnio www.ethnio.com
Feedback army www.feedbackarmy.com
Mechanical turk www.mechanicalturk.com
Open Hallway www.openhallway.com
Webnographer www.webnographer.com
Easy Usability www.easyusability.com
User feel www.userfeel.com
Userlytics www.userlytics.com
Kupima www.kupima.com
Prototype and wireframe testing/feedback:
Pidoco www.pidoco.com
Five second test www.fivesecondtest.com
Conceptshae www.conceptshare.com
Usabilla www.usabilla.com

8. #6 – Split testing tools – Cheap!
• Google Content Experiments
bit.ly/Ljg7Ds
• Optimizely
www.optimizely.com
• Visual Website Optimizer
www.visualwebsiteoptimizer.com

9. #7 – Testing tools
• Browser testing www.browsercam.com
www.crossbrowsertesting.com
• Email testing www.litmus.com
www.returnpath.com
www.lyris.com
• Mobile devices www.perfectomobile.com
www.deviceanywhere.com
• Performance testing www.keynote.com
www.gomez.com
mobitest.akamai.com
www.webpagetest.org
http://bit.ly/IdYpNy
strangeloopnetworks.com

10. CRO and Testing resources
• PRWD CRO resources : bit.ly/CROresources
• 101 Landing page tips : slidesha.re/8OnBRh
• 544 Optimisation tips : bit.ly/8mkWOB
• 108 Optimisation tips : bit.ly/3Z6GrP
• 32 CRO tips : bit.ly/4BZjcW
• 57 CRO books : bit.ly/dDjDRJ
• CRO article list : bit.ly/nEUgui
• Smashing Mag article : bit.ly/8X2fLk