The document is the table of contents for a report on Singapore's B2C E-commerce market in 2018. It lists the sections and subsections to be included in the report, such as an overview of the market and international comparisons, trends in the industry, sales and consumer data, prominent companies, and methods of payment and delivery. The table of contents provides a high-level outline of the key information and analyses that will be presented in the report.

1. SINGAPORE B2C E-COMMERCE MARKET 2018
PUBLICATION DATE: APRIL 2018
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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Singapore B2C E-Commerce Market 2018
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QUESTIONS
ANSWERED
IN THIS REPORT
What were the estimated B2C E-Commerce sales in Singapore in 2017 and what is projection
through 2021?
How much does E-Commerce contribute to the overall sales of retail companies in Singapore?
Who are the leading E-Commerce merchants in Singapore?
What are the forecasts for Internet and online shopper penetration rates in Singapore by 2022?
Which market trends are important for the development of online retail in Singapore?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
SINGAPORE B2C E-COMMERCE MARKET 2018

3. SINGAPORE’S OMNICHANNEL SHOPPERS DRIVE UP B2C E-COMMERCE SALES
Singapore was Southeast Asia’s third largest B2C E-Commerce market in 2017.
Although smaller in population size than its neighbors, Singapore has a higher propensity to
shop online and larger online spending per consumer than any other Southeast Asian
nation, according to market data cited in the yStats.com report. Through 2021, the
compound annual growth rate of B2C E-Commerce sales is projected to be lower than in
other countries of the region, but nevertheless in double-digits.
The rise of mobile shopping is one of the top drivers of E-Commerce growth in
Singapore. With nine in ten Internet users going online via smartphones in 2017, almost
three-quarters of traffic to E-Commerce websites in this country is mobile. Many online
shoppers in Singapore prefer to make digital purchases via mobile phones, although
desktop still dominates larger value orders. Furthermore, mobile devices create a link
between online and offline retail spaces, as consumers engage in omnichannel behaviors
such as researching products on their phones while in-store, according to surveys cited in
the yStats.com report. Following this trend, some of Singapore’s leading online merchants
seek to offer more convenient omnichannel options to their customers, such as order
online and pickup from store.
The competition on the B2C E-Commerce scene is intense, featuring major regional
and international players such as Alibaba’s Lazada, Qoo10 of Giosis Group and Amazon. The
latter entered the local market in 2017 with the launch of Amazon Prime. A loyalty
membership program called LiveUp was also launched by Lazada, while Giosis aims to
increase its GMV over the next two years and conduct an IPO..
SINGAPORE B2C E-COMMERCE MARKET 2018
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4. MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
 B2C E-Commerce Market Overview and International Comparisons, April 2018
 Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 &
2021f, and CAGR, in %, 2016-2021f
 Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia,
Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
 Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in
%, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines,
Singapore, Thailand, Vietnam, 2016
 Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 &
2016
 Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 &
2022f
 Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines,
Singapore, Thailand, Vietnam, 2017
 Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore,
Thailand, Vietnam, 2017
 Annual Online Spending per Online Shopper, in USD, by Indonesia, Malaysia, Philippines, Singapore, Thailand,
Vietnam, 2017 & 2022f
 Online Activities Performed via Computer at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines,
Singapore, Thailand and Vietnam, 2017
 Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Indonesia, Malaysia,
Philippines, Singapore, Thailand and Vietnam, 2017
 Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore,
Thailand and Vietnam, 2017
 Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam,
June 2017
 Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines,
Singapore, Thailand, Vietnam, June 2017
 Breakdown of the Number of E-Commerce Orders by Payment Methods, in %, by Indonesia, Philippines, Singapore,
Thailand, March 2017
 Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia,
Philippines, Singapore, Thailand, Vietnam, June 2017
TRENDS
 Breakdown of Internet Traffic by Device, in %, February 2018
 Breakdown of Online Shoppers by Device Used, in %, 12 Months to July 2017
 Breakdown of Most Recent E-Commerce Purchases via Mobile and Other Devices, in % of Online Shoppers, August
2017
 Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
 Share of Internet users Who Discover New Products and Services Through Online Research, in %, and Who Conduct
Digital Research While In-Store, in %, 2016
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SINGAPORE B2C E-COMMERCE MARKET 2018
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SALES & SHARES
 B2C E-Commerce Sales, in USD billion, 2016 & 2020f
 Retail E-Commerce Sales, in USD billion, 2016 & 2021f
 B2C E-Commerce Share of Total Retail Sales, in %, 2016
 Share of Retail E-Commerce Sales in Total Retail Sales, in % and in USD billion, 2017e
 B2C E-Commerce Share of Total Retail Sales, in %, January 2018
USERS & SHOPPERS
 Internet User Penetration, in % of Individuals, 2010 – 2016
 Internet Penetration, in % of Individuals, 2017 & 2022f
 Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
 Annual Online Spending per Online Shopper, in USD, 2017 & 2022f
 Online Shopper Penetration, in % of Consumers, August 2017
 Breakdown of Online Shoppers by Age Group, in %, 12 Months to July 2017
PRODUCTS
 Share of Cards and Digital Wallets in E-Commerce Sales, in %, 2013 & 2017e
 Share of Credit Card Holders Who Used Mobile Wallets to Make Payments from Credit Card, 2016 & 2017
 Card Payment Transactions Number, in millions, Value, in SGD million, and Average Value, in SGD, by Transaction
Type, incl. Card Not Present Payment, 2015 - H1 2017
 Most Important Factors When Shopping Online, in % of Online Shoppers, November 2016
PAYMENT
 Delivery Methods and Costs of 3 Major Players by the Number of Unique Visitors, March 2018
DELIVERY
 Share of Cards and Digital Wallets in E-Commerce Sales, in %, 2013 & 2017e
 Share of Credit Card Holders Who Used Mobile Wallets to Make Payments from Credit Card, 2016 & 2017
 Card Payment Transactions Number, in millions, Value, in SGD million, and Average Value, in SGD, by Transaction
Type, incl. Card Not Present Payment, 2015 - H1 2017
 Most Important Factors When Shopping Online, in % of Online Shoppers, November 2016
PLAYERS
 Overview of B2C E-Commerce Players, April 2018
 Market Shares of the Top 7 B2C E-Commerce Players, in %, 2016
 Top 10 Local E-Commerce Websites, by Average Monthly Visits, in thousands, Q4 2017
 Top 5 E-Commerce Websites, by Unique Visitors via Desktop, in thousands, August 2017
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SINGAPORE B2C E-COMMERCE MARKET 2018
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SINGAPORE B2C E-COMMERCE MARKET 2018
REPORT-SPECIFIC SAMPLE CHARTS

7. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR SINGAPORE B2C E-COMMERCE MARKET 2018
Report Coverage
 This report covers the B2C E-Commerce market in Singapore. A
broad definition of retail E-Commerce used by some original sources cited
in this report might include both B2C and C2C E-Commerce.
 The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
 The report starts with an overview of the B2C E-Commerce
market and international comparisons, where the relevant country is
compared to other countries in the region in terms of criteria relevant to
E-Commerce.
 Next, the “Trends” section includes an overview of market
trends, such as M-Commerce.
 The section “Sales & Shares” covers the development of retail
B2C E-Commerce sales and E-Commerce’s share of total retail sales.
 In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
 Afterwards, the section “Products” shows the leading product
categories purchased online.
 The next section, “Payment”, covers the payment methods most
used by online shoppers.
 Furthermore, the “Delivery” section covers information related to
delivery in B2C E-Commerce.
 Finally, the “Players” section includes information about the
leading E-Commerce companies, including a ranking of top online shopping
platforms by website visits.
SINGAPORE B2C E-COMMERCE MARKET 2018
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8. Indonesia B2C E-Commerce Market 2018
Thailand B2C E-Commerce Market 2018
Asia-Pacific Online Payment Methods: Second Half 2017
Asia-Pacific Online Payment Methods: First Half 2017
Asia-Pacific Cross-Border B2C E-Commerce 2017
Asia-Pacific M-Commerce 2017
Asia-Pacific B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
March 2018
April 2018
February 2018
August 2017
February 2017
June 2017
June 2017
May 2017
€ 750
€ 750
€ 750
€ 750
€ 1,950
€ 750
€ 3,950
€ 1,950
Global E-Commerce Marketplaces 2018
Global Online Payment Methods: Second Half 2017
Global Mobile Payment Methods: Second Half 2017
Innovation Trends in Global Retail and Payments 2017
Global Digital Gaming 2017
Middle East B2C E-Commerce Market 2018
GCC B2C E-Commerce Market 2018
March 2018
February 2018
February 2018
October 2017
August 2017
January 2018
February 2018
€ 450
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€ 950
€ 950
€ 2,900
€ 1,950
€ 1,450
North America B2C E-Commerce Market 2017
Latin America B2C E-Commerce Market 2017
Europe B2C E-Commerce Market 2017
December 2017
October 2017
July 2017
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Western Europe B2C E-Commerce Market 2017 July 2017 € 2,950
Top 5 Country B2C E-Commerce Country Sales Forecasts: 2017 to 2021 December 2017 € 1,950
UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
Malaysia B2C E-Commerce Market 2018
Vietnam B2C E-Commerce Market 2018
Philippines B2C E-Commerce Market 2018
Southeast Asia B2C E-Commerce Market 2018
April 2018
April 2018
April 2018
May 2018
€ 750
€ 750
€ 750
€ 1,950
SINGAPORE B2C E-COMMERCE MARKET 2018
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