Product Brochure: Asia-Pacific Cross-Border B2C E-Commerce 2017

ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2017
PUBLICATION DATE: FEBRUARY 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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Asia-Pacific Cross-Border B2C E-Commerce 2017
Report
Cross-Border
Asia-Pacific
Australia, China, India, Japan, New Zealand, South Korea
English
PDF & PowerPoint
67
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QUESTIONS
ANSWERED
IN THIS REPORT
How large is cross-border B2C E-Commerce in Asia-Pacific predicted to become in 2020?
What are the top countries in Asia-Pacific by cross-border online shopper penetration?
From which countries do online shoppers in Australia, China, Japan, India, New Zealand and South
Korea buy the most?
What is the size of cross-border E-Commerce sales to and from China?
Which product categories have the highest demand among cross-border online shoppers in Asia-
Pacific?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

ASIA-PACIFIC TO BECOME THE LARGEST REGION BY CROSS-BORDER
B2C E-COMMERCE SALES IN 2020
Asia-Pacific is the largest region by online retail sales worldwide and is rapidly gaining
importance in cross-border E-Commerce as well, as demonstrated in the yStats.com’s
report. With the strong double-digit growth between 2014 and 2020, Asia-Pacific is
projected to make the largest contribution to global B2C E-Commerce sales, outpacing
Western Europe, North America and others.
China is among the frontrunners in this trend, with both cross-border online imports
and exports rising rapidly. Australia and Singapore rank higher than China by share of
online shoppers buying cross-border, but have a smaller overall market size. South Korea is
not far behind, with nearly 50% of online shoppers buying directly from overseas sellers,
according to a recent survey cited in this report by yStats.com. Online shoppers in Japan are
least likely to purchase cross-border. E-Commerce exports from Japan to China and the USA
exceed imports from these countries to Japan by a large margin.
Apparel and fashion-related items are the product categories most demanded by
cross-border online shoppers from South Korea and Australia. In China, however, more
online shoppers buy cosmetics and products for children overseas than clothes or footwear.
Another peculiarity about Chinese cross-border online shoppers revealed in yStats.com’s
research is that nearly two-thirds of them prefer to purchase through cross-border
channels of Chinese E-Commerce websites, like Alibaba’s Tmall Global or JD.com’s JD
Worldwide.
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MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
 Cross-Border B2C E-Commerce Market Overview and Trends, February 2017
 Cross-Border Share of B2C E-Commerce Sales, in %, 2015 & 2021f
 Cross-Border B2C E-Commerce Sales, in USD billion, and Share of Total B2C E-Commerce Sales, in %, by Regions,
2014 & 2020f
 Share of Online Purchases Imported from Other Regions, in %, by Regions, 2016
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, According to Three Consumer Surveys,
2015/2016
 Top 3 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
 Top 10 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2016
 Top 10 Barriers to Cross-Border Online Shopping, in % of Online Shoppers, October 2016
 Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, September 2015
 Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August
2016
 Breakdown of the Latest Cross-Border Online Purchases by Parcel Weight in Kg, in % of Cross-Border Online
Shoppers, October 2016
 Breakdown of the Latest Cross-Border Online Purchase by Shipping Cost in EUR, in % of Cross-Border Online
Shoppers, 2015 & 2016
 Top 7 E-Commerce Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online
Shoppers, October 2016
 Top 4 Countries by Share of Cross-Border Online Shoppers Who State That All or Most of Their Cross-Border Online
Spending is Made on Marketplaces, in %, August 2016
 International Traffic Share of 11 Selected Leading E-Commerce Websites, incl. Total Website Visits on Desktop, in
millions, Share of International Traffic, in %, and Top 5 Countries by Share of Website Traffic, in %, January 2017
 Share of World’s Top 1,000 Online Retailers Shipping Cross-Border, by Selected Countries, September 2016
ASIA-PACIFIC
3.1. REGIONAL
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Australia, China, India, Japan, Philippines,
Thailand, and South Korea, Q4 2015
 Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-
Border Shoppers Only, in %, by China, India, Japan, Singapore, Thailand, October 2016
 Top 5 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers
in Australia, China, Japan, and New Zealand, October 2016
3.2. CHINA
 Cross-Border B2C E-Commerce Market Overview and Trends, February 2017
 Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 – 2016e
 Cross-Border E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2011 – 2016e
 Cross-Border Retail E-Commerce Sales, by Exports and Imports, in CNY billion, 2013 – 2015 & 2020f
 Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2014 – 2020f
 Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, in % of Internet Users and in %
of Population, 2014 – 2020f
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TABLE OF CONTENTS (1 OF 2)
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ASIA-PACIFIC (CONT.)
3.2. CHINA (CONT.)
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014 & 2015
 Top Product Categories and Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers
in China, March 2016
 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, March 2016
 Types of Websites to Use for Cross-Border Online Shopping in the Future, in % of Cross-Border Online Shoppers in
China, March 2016
 Marketplaces Used to Reach Foreign Customers, in % of E-Commerce Sellers from China, Q1 2016
3.3. JAPAN
 Breakdown of Latest Cross-Border Online Purchase by Country, in % of Cross-Border Online Shoppers in Japan,
October 2016
 Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2015 – 2019f
 Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2015 – 2019f
3.4. SOUTH KOREA
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in South
Korea, October 2015
 Top Considerations in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in South Korea, October
2015
 Cross-Border E-Commerce Exports, in KRW billion, 2014 & 2015
 Cross-Border E-Commerce Imports, in KRW billion, 2014 & 2015
 Breakdown of Cross-Border E-Commerce by Country and Region, by Imports and Exports, in %, 2015
 Breakdown of Cross-Border E-Commerce by Product Category, by Cross-Border Imports and Cross-Border Exports,
in %, 2015
3.5. INDIA
 Cross-Border B2C E-Commerce Imports, in INR billion, 2016e & 2017f
 Top 3 Countries for Cross-Border Online Shopping, in % of Online Shoppers, October 2016
3.6. AUSTRALIA
 Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, Breakdown of Online
Spending by Product Category, by Domestic and Cross-Border, in %, and Year-on-Year Change of Domestic and
Cross-Border Online Spending, by Product Category, in %, September 2016
 Breakdown of Online Clothing Spending, by “Men’s Clothing” and “Women’s Clothing”, Overseas and Domestic, Spent
by Men and by Women, in AUD million, 2015
3.7. NEW ZEALAND
 The Importance of Various Factors in Decision to Purchase Cross-Border, in % of Cross-Border Online Shoppers in
New Zealand, January 2016
 The Importance of Various Factors in Decision to Purchase Cross-Border, in % of Cross-Border Online Shoppers in
New Zealand, January 2016
TABLE OF CONTENTS (2 OF 2)
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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2017
Report Coverage
 This report covers cross-border B2C E-Commerce in Asia-Pacific.
It includes information about cross-border E-Commerce exports and
imports, with a focus on cross-border imports and cross-border online
shopper behavior.
Report Structure
 Information about global developments and trends is
presented first. This includes forecasts regarding cross-border B2C E-
Commerce sales and their share of total B2C E-Commerce sales
worldwide and by region, cross-border online shopper penetration
worldwide, drivers and barriers of cross-border online shopping according
to consumers, ranking of product categories purchased by cross-border
online shoppers, information about payment and delivery in cross-border
E-Commerce.
 The rest of the report is devoted to Asia-Pacific. Regional
information is provided first, including rankings of countries by cross-
border online shopper penetration. In the country chapters, the countries
are presented in the descending order of B2C E-Commerce sales.
 Depending on data availability, the following types of market
information are included: cross-border online shopper penetration, cross-
border B2C E-Commerce sales (imports and/or exports), countries most
purchased from by online shoppers in the country, countries most sold to
by online merchants in the country, most purchased product categories,
reasons for buying from out-of-country online sellers and barriers to cross-
border E-Commerce.
 Not all the mentioned types of information are available for each
of the countries covered. For the country leading in the region in terms of
B2C E-Commerce sales, China, also a text chart with a qualitative overview
of cross-border B2C E-Commerce is presented.
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METHODOLOGY

Global Cross-Border B2C E-Commerce 2017
Europe Cross-Border B2C E-Commerce 2017
Asia-Pacific Online Payment Methods: Second Half 2016
Global Online Payment Methods: Second Half 2016
February 2017
February 2017
February 2017
January 2017
€ 2,950
€ 1,950
€ 950
€ 1,950
Asia-Pacific B2C E-Commerce Market 2015
Southeast Asia B2C E-Commerce Market 2015
India B2C E-Commerce Market 2015
China B2C E-Commerce Market 2015
Indonesia B2C E-Commerce Market 2015
Thailand B2C E-Commerce Market 2015
Japan B2C E-Commerce Sales Forecasts: 2016 to 2020
China B2C E-Commerce Sales Forecasts: 2016 to 2020
Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020
Asia-Pacific Online Travel Market 2016
Global Online Travel Market 2016
Global E-Commerce Marketplaces 2016
Trends in Worldwide Internet Retail 2016
Global B2C E-Commerce Market 2016
Top Players in Global E-Commerce Market 2016
October 2015
September 2015
September 2015
September 2015
August 2015
August 2015
December 2016
November 2016
November 2016
November 2016
October 2016
July 2016
June 2016
June 2016
December 2015
€ 3,450
€ 1,950
€ 950
€ 950
€ 750
€ 750
€ 450
€ 450
€ 1,950
€ 750
€ 2,450
€ 1,450
€ 2,950
€ 950
€ 950
Europe B2C E-Commerce Market 2016
Middle East B2C E-Commerce Market 2016
Africa B2C E-Commerce Market 2016
February 2016
May 2016
May 2016
€ 1,950
€ 1,950
€ 1,950
Latin America B2C E-Commerce Market 2016
North America B2C E-Commerce Market 2015
Central Asia & Caucasus B2C E-Commerce 2015
Asia-Pacific B2C E-Commerce Delivery 2015
Global B2C E-Commerce Delivery 2015
March 2016
November 2015
November 2015
November 2015
October 2015
€ 2,950
€ 950
€ 1,450
€ 950
€ 2,950
UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
Global Online Payment Methods: Full Year 2016
Asia-Pacific Online Payment Methods: Full Year 2016
Southeast Asia B2C E-Commerce Market 2017
Asia-Pacific B2C E-Commerce Market 2017
March 2017
March 2017
Q2 2017
Q2 2017
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€ 1,950
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Product Brochure: Asia-Pacific Cross-Border B2C E-Commerce 2017