Product Brochure: Asia-Pacific B2C E-Commerce Market 2019

ASIA-PACIFIC B2C E-COMMERCE MARKET 2019
PUBLICATION DATE: SEPTEMBER 2019
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-13 TABLE OF CONTENTS I PAGE 14 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 15 METHODOLOGY I PAGE 16 RELATED REPORTS I PAGE 17 CLIENTS I PAGE 18-19 FREQUENTLY ASKED QUESTIONS
PAGE 20 ORDER FORM I PAGE 21 TERMS AND CONDITIONS

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Asia-Pacific B2C E-Commerce Market 2019
Report
B2C E-Commerce
Asia-Pacific
Japan, South Korea, Australia, New Zealand, Singapore, China, India,
Indonesia, Vietnam, Thailand, Malaysia, Philippines
English
PDF & PowerPoint
225
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QUESTIONS
ANSWERED
IN THIS REPORT
How large is Asia-Pacific's retail E-Commerce market in 2019?
What are the largest and the fastest growing online retail markets in Asia-Pacific?
Who are the leading E-Commerce merchants in the top markets of Asia-Pacific?
What are the preferred payment methods of online shoppers in this region and how do they vary
by country?
What are the key online shopping trends in Asia-Pacific?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
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ASIA-PACIFIC STRENGTHENS ITS LEADERSHIP IN GLOBAL E-COMMERCE SALES
The B2C E-Commerce market in Asia-Pacific is the largest in the world, accounting for more
than one-half of global online sales. Despite this vast size, Internet retail sales in Asia-Pacific
remain on the growth path, driven by the untapped market potential in the countries of
Southeast Asia and India, as well as the continuing expansion of the well-advanced digital
markets in China and South Korea. By the end of 2019, online retail revenues in Asia-Pacific
are projected to rise by around one-quarter, according to a forecast cited by yStats.com.
Asia-Pacific has three out of the world’s top five online retail markets. China is the E-
Commerce sales leader, followed by Japan and South Korea. India, while lagging behind the
three champions in terms of the market size, outpaces the rest by the growth rate, with
sales to rise by more than 30% in 2019. Rapid growth rates are also expected in the
countries of Southeast Asia, led by Indonesia, Vietnam and Thailand, according to the latest
figures included in the yStats.com report.
The B2C E-Commerce markets across Asia-Pacific are becoming increasingly mobile. In
South Korea more than one-half of all online retail sales is generated through mobile apps
and websites, and in China this figure is already at around three-quarters. Another major
trend is the rise of social commerce. Consumers in Southeast Asia especially display a
growing tendency to use social networks and messaging apps to shop online.
By far the largest E-Commerce companies in Asia-Pacific are China’s Alibaba Group and
JD.com. The two companies have grown to become not only the biggest among the online
pure-plays, but also the region’s top retailers overall, according to a ranking of the top 10
retailers included in the yStats.com report. US-based Amazon.com is another prominent
player. Other major domestic and sub-regional forces include Rakuten in Japan, Coupang in
South Korea, Flipkart in India, Lazada in Southeast Asia and Woolworths in Australia and
New Zealand.
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MANAGEMENT SUMMARY
REGIONAL OVERVIEW
 Asia-Pacific’s Share of Global Retail E-Commerce Sales, in %, 2019f
 Retail E-Commerce Sales in Asia-Pacific, in USD billion, 2018 & 2019f
 Top 10 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by Canada, China, India, Germany, France,
Japan, Russia, South Korea, the UK, the USA, 2018 & 2019f
 Top 10 Countries Worldwide by Retail E-Commerce Sales Growth, in %, by Argentina, Canada, China, India, Indonesia,
Malaysia, Mexico, Philippines, Russia, South Korea and Worldwide, 2019f vs. 2018
 M-Commerce Share of Total Retail E-Commerce Sales, in %, by China, India, Indonesia, South Korea, Thailand, the UK
and the USA, 2018
 Share of B2C E-Commerce Sales in Asia-Pacific Made Through Marketplaces, in %, 2018
 Top 10 Retailers in Asia-Pacific, by Sales, in USD billion, 2017 & 2018
ADVANCED MARKETS
3.1. JAPAN
3.1.1. OVERVIEW
 B2C E-Commerce Overview & International Comparisons, September 2019
3.1.2. TRENDS
 M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2018
 C2C E-Commerce Sales, in JPY billion, 2016-2018
 Omnichannel Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2016-2024f
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
 Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2018e – 2022f
 Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2018e – 2022f
3.1.3. SALES & SHARES
 B2C E-Commerce Sales, in JPY trillion, and Share of Total Retail Sales, in %, 2011-2018
 B2C E-Commerce Sales, in JPY trillion, and Year-on-Year Change, in %, 2017-2024f
3.1.4. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2018
 Online Shopper Penetration, in % of Internet Users, 2018
3.1.5. PRODUCTS
 Breakdown of B2C E-Commerce Sales by Merchandise, Services and Digital, in JPY billion, and Year-on-Year Change,
in %, 2017 & 2018
 B2C E-Commerce Product Sales by Category, in JPY billion, and B2C E-Commerce Share of Total Retail Expenditure in
Each Category, in %, 2017 & 2018
 B2C E-Commerce Service Sales by Category, in JPY billion, and Year-on-Year Change, in %, 2017 & 2018
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TABLE OF CONTENTS (1 OF 10)
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ADVANCED MARKETS (CONT.)
3.1. JAPAN (CONT.)
3.1.6. PAYMENT
 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
3.1.7. DELIVERY
 Last Mile Delivery Market Size, in JPY billion, 2015 – 2020f
3.1.8. PLAYERS
 Top E-Commerce Platforms Used, in % of Online Shoppers, 2018
3.2. SOUTH KOREA
3.2.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, September 2019
3.2.2. TRENDS
 M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2017-2018 & H1 2019
 Share of Online Shoppers Who Purchased a Product on Instagram, in %, April 2019
 Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2017-2018 & H1 2019
 B2C E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2018-2023f
 Number of Internet Users, in millions, and Penetration, in % of Individuals, 2013 – 2018
 Online Shopper Penetration, by Device, in % of Internet Users, 2017 & 2018
3.2.5. PRODUCTS
 Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
 Retail E-Commerce Sales by Product Category, in KRW billion, 2017, 2018 & H1 2019
3.2.6. PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2017 & 2018
3.2.7. DELIVERY
 Share of Online Shoppers Who Would be Willing to Change Their Main Online Store if Another Store Offered Express
Shipping Options, in %, April 2019
3.2.8. PLAYERS
 Overview of B2C E-Commerce Players, September 2019
 Revenues and Operating Profits/Losses of Selected Leading E-Commerce Players, in KRW billion, and Year-on-Year
Change, in %, 2018
 Average Monthly Online Spending, by Six Selected E-Commerce Platforms and Total Average, in % of Online
Shoppers, May 2019
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3.3. SOUTH KOREA (CONT.)
3.2.8. PLAYERS (CONT.)
 Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, August 2019
3.3. AUSTRALIA
3.3.1. OVERVIEW
3.3.2. TRENDS
 Top Online Sales Events, by Online Shopper and Online Retailer Participation, in %, April 2019
 Webrooming and Showrooming Penetration, in % of Consumers, 2019e
 Retail E-Commerce Sales, in AUD billion, and E-Commerce Share of Total Retail Sales, in %, 2014-2018
 B2C E-Commerce Share of Total Retail Sales, by Pure Play, Multichannel and Total, July 2017 – July 2019
 Online Shopper Penetration, in % of Households, 2018
3.3.5. PRODUCTS
 Breakdown of Online Spending by Merchant Segment, in %, 2018
3.3.6. PAYMENT
 Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
3.3.7. DELIVERY
 Express Shipping Share of E-Commerce Deliveries, by Week Before Christmas and Average For All Other Weeks, in %,
2018
3.3.8. PLAYERS
 Top 10 Most Visited Retail Websites, by Total Number of Visits, in millions, by Desktop and Mobile, Q1 2019
3.4. NEW ZEALAND
3.4.1. OVERVIEW
3.4.2. TRENDS
 Top 3 Countries Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers,
2018
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3.4. NEW ZEALAND (CONT.)
 B2C E-Commerce Sales, by Domestic and Cross-Border, in NZD billion, 2017 & 2018
 E-Commerce Share of Retail Sales, in %, 2018
 Online Shopper Penetration, in % of Internet Users, October 2018
3.4.5. PRODUCTS
 Breakdown of Online Spending by Merchant Segment, in %, 2018
3.4.6. PAYMENT
3.4.7. DELIVERY
 Top Criteria for Choosing an Online Store, incl. Delivery-Related, in % of Online Shoppers, 2018
3.4.8. PLAYERS
 Top 3 Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers,
2018
3.5. SINGAPORE
3.5.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, June 2019
3.5.2. TRENDS
 Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
 Cross-Border Online Shopper Penetration, in % of Adult Online Shoppers, May 2018
 Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
 Retail E-Commerce Sales, in USD billion, 2018e & 2023f
 B2C E-Commerce Share of Total Retail Sales, in %, April 2019
 Internet User Penetration, in % of Individuals, 2010 – 2018e
 Online Shopper Penetration, in % of Internet Users, May 2018
3.5.5. PRODUCTS
 Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018
3.5.6. PAYMENT
 Top 3 Payment Methods For Online Purchase, in % of Online Shoppers, January 2018
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3.5. SINGAPORE (CONT.)
3.5.7. DELIVERY
 Delivery-Related Options Encouraging Online Shopping, in % of Online Shoppers, 2018e
3.5.8. PLAYERS
 Overview of B2C E-Commerce Players, June 2019
 Top 10 E-Commerce Websites, by Average Monthly Visits, in thousands, Q1 2019
EMERGING MARKETS
4.1. CHINA
4.1.1. OVERVIEW
 Overview of B2C E-Commerce Market and International Comparisons, August 2019
4.1.2. TRENDS
 M-Commerce Sales, in USD billion, 2018 & 2023f
 Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2018
 Social E-Commerce Market Size, in CNY billion, and Year-on-Year Change, in %, 2015 – 2021f
 Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, Q2 2017 – Q2 2019
 Consumer Engagement Activities and Decision to Buy Online and Offline, in % of Consumers, 2018
 Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Four Comparative Estimates, 2017 – 2020f & 2023f
 E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2017 - 2023f
 Number of Internet Users, in millions, and Penetration, in % of Population, 2012 – 2018
 Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2013 - 2018
4.1.5. PRODUCTS
 Top Product Categories Purchased Online, in % of Rural Online Shoppers, in % of Urban Online Shoppers, Q1 2019
 Fresh Food E-Commerce Sales, in CNY billion, and Year-on-Year Change, in %, 2014 - 2021f
4.1.6. PAYMENT
 Breakdown of E-Commerce Sales by Payment Methods, in %, Q1 2017 & Q1 2018
 Breakdown of Third-Party Online Payment by Market Share, by Players, in %, 2018
4.1.7. DELIVERY
 Number of Express Delivery Parcels, in billions, and Year-on-Year Change, in %, 2014 - 2018
4.1.8. PLAYERS
 Overview of B2C E-Commerce Players, August 2019
 Breakdown of B2C E-Commerce Market Share, by Market Players, in %, Q3 2018 – Q2 2019
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EMERGING MARKETS (CONT.)
4.2. INDIA
4.2.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, September 2019
4.2.2. TRENDS
 Mobile Internet Users, in millions, October 2015, December 2016, 2017 & 2018
 Retail M-Commerce Sales, in USD billion, 2018 & 2021f
 Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Six Comparative Estimates, 2016 – 2023f & 2026f – 2027f
 E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2016-2018e, 2021f, 2023f & 2026f
 Number of Internet Users, in millions, by Urban and Rural, 2017 – 2019e
 Internet Penetration, by Urban, Rural and Total, in % of Population, December 2018
 Online Shopper Penetration, in % of Internet Users, by Two Comparative Estimates, 2017 - 2018, 2023f & 2027f
4.2.5. PRODUCTS
 Top E-Commerce Merchant Segments, in % of Total E-Commerce Value, 2018
 Online Grocery Market, in USD billion, and Penetration, in % of Total FMCG Market, 2016 – 2017 & 2020f
4.2.6. PAYMENT
 Top 3 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2018
 Breakdown of Payment Methods in E-Commerce by Payment Value, in %, 2019e
 Top 3 Mobile Payment Services, in % of Monthly Transactions, March 2019
4.2.7. DELIVERY
 Breakdown of E-Commerce Logistics Market by Logistics Service Provider Types, in %, 2018
4.2.8. PLAYERS
 E-Commerce Gross Sales, in USD billion, by Amazon and Flipkart, 2018 & 2023f
4.3. INDONESIA
4.3.1. OVERVIEW
 B2C E-Commerce Market Overview, May 2019
4.3.2. TRENDS
 Smartphone User Penetration, in % of Mobile Phone Users, 2015 – 2018
 Breakdown of Devices Used to Access E-Commerce Websites, in % of E-Commerce Users, 2018e
 M-Commerce Share of Total Retail E-Commerce Sales, in %, 2018
 Breakdown of E-Commerce by Local and Cross-Border, According to Buyers and Sellers, in %, 2018e
 Breakdown of E-Commerce Sales by Social Commerce and Retail E-Commerce, in USD billion, 2017 & 2022f
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4.3. INDONESIA (CONT.)
 Retail E-Commerce Sales, in USD billion, 2018 & 2023f
 E-Commerce Share of Retail Sales, in %, 2019f
 Internet Penetration, in % of Individuals, 2017 – 2022f
 Breakdown of Frequency of Online Shopping, in % of Internet Users, March 2019
4.3.5. PRODUCTS
 Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2018
4.3.6. PAYMENT
 Payment Methods Used in E-Commerce, in % of Online Shoppers, September 2018
4.3.7. DELIVERY
 Breakdown of Main Drivers for Online Shopping, in % of E-Commerce Users, 2018e
4.3.8. PLAYERS
 B2C E-Commerce Players Overview, May 2019
 Most Used E-Commerce Websites, in % of Online Shoppers, 2018
 Product Categories Purchased from the Top Local Online Shopping Websites, May 2018
4.4. VIETNAM
4.4.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, August 2019
4.4.2. TRENDS
 Breakdown of Internet Traffic by Device, in %, 2018
 Devices Used for Shopping Online, in % of Online Shoppers, 2018
 Breakdown of Reasons to Use Social Media, in % of Social Media Users, September 2018
 B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014-2017 & 2020f
 Retail E-Commerce Sales, in USD billion, 2018e & 2023f
 B2C E-Commerce Share of Total Retail Sales, in %, 2012-2017 & 2020f
 Internet Penetration, in % of Population, 2017-2022f
 Online Shopper Penetration, in % of Internet Users, 2018e
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4.4. VIETNAM (CONT.)
4.4.5. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2018
4.4.6. PAYMENT
 Breakdown of Payment Methods Used in Latest Online Purchase, in % Online Shoppers, 2018
 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2018
4.4.7. DELIVERY
 Breakdown of Perceptions on Online Shopping, incl. Delivery-Related, in % Respondents, 2018
4.4.8. PLAYERS
 Top 10 B2C E-Commerce Websites, by Average Monthly Visits, in millions, Q2 2019
 Websites Used for Online Shopping, in % of Online Shoppers, 2018
4.5. THAILAND
4.5.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, May 2019
4.5.2. TRENDS
 M-Commerce Sales, in USD million, and Penetration, in %, 2017-2021f
 Share of Internet Users Who Consider Social Media as the Top Channel for Product Discovery, in %, and Share of
Online Shoppers Who Made Purchases via This Channel, in %, 2018
 Retail E-Commerce Sales, in USD billion, 2016, 2018e, 2025f
 B2C E-Commerce Share of Total Retail Sales, in %, 2018
 Internet Penetration, in % of Individuals, 2011 - 2018e
 Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age
Group, Q1 2017 & Q1 2018
4.5.5. PRODUCTS
 Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2018
4.5.6. PAYMENT
 Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1
2017 & Q1 2018
4.5.7. DELIVERY
 Breakdown of Positive Aspects of Lazada and Shopee, in % of Online Shoppers, May 2018
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4.5. THAILAND (CONT.)
4.5.8. PLAYERS (CONT.)
 Overview of E-Commerce Players, May 2019
 Top 5 E-Commerce Players by Market Share, in %, 2018
4.6. MALAYSIA
4.6.1. OVERVIEW
4.6.2. TRENDS
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, November 2018
 Share of Online Shoppers Who Made Purchases via Social Media, in % of Online Shoppers, February 2019
 B2C E-Commerce Share of Total Retail Sales, in % of Respondents, Q3 2018
 Internet Penetration, in % of Individuals, 2013 - 2018
 Online Shopper Penetration, in % of Internet Users, 2018
4.6.5. PRODUCTS
 Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2018
4.6.6. PAYMENT
4.6.7. DELIVERY
 Most Important Factors in E-Commerce Delivery, in % of Online Shoppers, 2018
4.6.8. PLAYERS
 Overview of E-Commerce Players, June 2019
 Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
4.7. PHILIPPINES
4.7.1. OVERVIEW
4.7.2. TRENDS
 Breakdown of Internet Traffic by Device, in %, 2018
 Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
 Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-
Border Shoppers Only, in %, May 2018
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4.7. PHILIPPINES (CONT.)
 B2C E-Commerce Share of Total Retail Sales, in %, 2018e
 Internet Penetration, in % of Individuals, 2010 – 2018e
 Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e
4.7.5. PRODUCTS
 Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018
4.7.6. PAYMENT
 Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018
4.7.7. DELIVERY
 Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018
4.7.8. PLAYERS
 Overview of E-Commerce Players, June 2019
 Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
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REPORT-SPECIFIC SAMPLE CHARTS
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GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR ASIA-PACIFIC B2C E-COMMERCE MARKET 2019
Report Coverage
 This report covers the B2C E-Commerce market in Asia-Pacific.
Major advanced and emerging markets in this region are covered,
including Australia, China, India, Indonesia, Japan, Malaysia, New Zealand,
Philippines, Singapore, South Korea, Thailand and Vietnam. A broad
definition of retail E-Commerce used by some original sources cited in this
report might include both B2C and C2C E-Commerce.
 The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
 The report starts with an overview of the regional E-Commerce
market compared to other global regions and the region’s country
comparisons in terms of criteria relevant to B2C E-Commerce, such as B2C
E-Commerce sales. The rest of the report is divided into country chapters,
grouped by advanced and emerging markets and presented in the
descending order of retail E-Commerce sales. Data availability varied by
country.
 Each country description starts with an overview of the market,
highlighting the overall B2C E-Commerce development in that country.
 Next, the “Trends” section includes an overview of market trends,
such as M-Commerce, social commerce, cross-border online shopping or
omnichannel commerce.
 The section “Sales & Shares” covers the development of retail
B2C E-Commerce sales and E-Commerce’s share of total retail sales. Where
available, information from several sources was provided for cross-
referencing.
 In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
 Afterwards, the section “Products” shows the leading product
categories purchased online.
 The next section, “Payment”, covers the payment methods most
used by online shoppers.
 Furthermore, the “Delivery” section covers information related to
delivery in B2C E-Commerce.
 Finally, the “Players” section includes information about the
leading E-Commerce companies, including rankings of top online shopping
platforms by market shares, website visits, awareness or usage rates by
online shoppers, where available.
15

South Korea B2C E-Commerce Market 2019 September 2019 € 750
India B2C E-Commerce Market 2019 September 2019 € 950
China B2C E-Commerce Market 2019 September 2019 € 950
Southeast Asia B2C E-Commerce Market 2019 September 2019 € 1,950
Vietnam B2C E-Commerce Market 2019 August 2019 € 750
Philippines B2C E-Commerce Market 2019 August 2019 € 750
Malaysia B2C E-Commerce Market 2019 August 2019 € 750
Singapore B2C E-Commerce Market 2019 August 2019 € 750
Thailand B2C E-Commerce Market 2019 July 2019 € 750
Indonesia B2C E-Commerce Market 2019 July 2019 € 750
Asia-Pacific Online Payment Methods 2019 February 2019 € 1,950
Asia-Pacific Top 10 Mobile Wallet Profiles 2019 March 2019 € 1,450
Asia-Pacific M-Commerce 2018 November 2018 € 750
Asia-Pacific Payment & E-Commerce Forecasts Snapshot 2018 September 2018 € 950
Asia-Pacific Cross-Border B2C E-Commerce 2018 September 2018 € 1,950
Global Mobile Payment Methods 2019 March 2019 € 1,950
Global Online Payment Methods 2019 March 2019 € 2,950
Global Alternative Online Payment Methods 2019 March 2019 € 1,950
North America Online Payment Methods 2019 February 2019 € 1,950
Latin America Online Payment Methods 2019 February 2019 € 1,950
Middle East and Africa Online Payment Methods 2019 February 2019 € 1,950
Central Asia & Caucasus B2C E-Commerce Market 2019: Kazakhstan, Azerbaijan, Georgia May 2019 € 950
CIS B2C E-Commerce Market 2019 May 2019 € 1,950
Africa B2C E-Commerce Market 2019 June 2019 € 1,950
Middle East B2C E-Commerce Market 2019 April 2019 € 2,450
North America B2C E-Commerce Market 2018 November 2018 € 950
Latin America B2C E-Commerce Market 2018 November 2018 € 1,950
Europe B2C E-Commerce Market 2018 September 2018 € 3,950
h
UPCOMING RELATED REPORTS
REPORT
PUBLICATION
DATE
PRICE*
Europe B2C E-Commerce Market 2019
Global Online Travel Market 2019
October 2019
November 2019
€ 3,950
€ 1,950
16

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