The document outlines the methodology and structure of market reports focused on cross-border B2C e-commerce, utilizing secondary market research from various reliable sources to ensure objectivity. It details the report's comprehensive analysis that includes global and regional data on e-commerce sales, shopper behavior, and trends, with specific emphasis on definitions and classifications within the sector. The report encompasses charts and data from the last 12 months and includes rankings of countries and product categories in cross-border online shopping.

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3. 3

4. 4
GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.

5. 5
METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the global cross-border B2C E-Commerce market. It includes information about cross-border E-Commerce exports and imports, with a focus
on cross-border imports and cross-border online shopper behavior.
 All global regions are covered in this report, with data availability varying across the markets.
Report Structure
 Information about global developments and trends is presented first. This includes forecasts regarding cross-border B2C E-Commerce sales and their share of
total B2C E-Commerce sales worldwide and by region, cross-border online shopper penetration worldwide, drivers and barriers of cross-border online shopping
according to consumers, ranking of product categories purchased by cross-border online shoppers, information about payment and delivery in cross-border E-
Commerce.
 The rest of the report divided by regions. Within the regional chapters, regional information is included first. The countries are presented in the descending order
of B2C E-Commerce sales.
 Depending on data availability, the following types of market information are included: cross-border online shopper penetration, cross-border B2C E-Commerce
sales (imports and/or exports), countries most purchased from by online shoppers in the country, countries most sold to by online merchants in the country, most
purchased product categories, reasons for buying from out-of-country online sellers and barriers to cross-border E-Commerce. Not all the mentioned types of
information are available for each of the countries covered. For the leading countries and selected regions, also a text chart with a qualitative overview of cross-
border B2C E-Commerce is presented.

6. 6
DEFINITIONS
 CROSS-BORDER B2C E-COMMERCE
the sale of goods (and services) directly to consumers in other countries, with orders made online
through foreign (out-of-country) online shops and delivered from the country where the foreign shop
is based or from a central logistics facility, i.e. across the country’s borders. Both B2C and C2C
transactions might be included in the definition of retail cross-border E-Commerce.
 CROSS-BORDER E-COMMERCE IMPORTS
the value of goods (and services) purchased by consumers residing in the country from online shops
in other countries and shipped to them from these countries.
 CROSS-BORDER E-COMMERCE EXPORTS
the value of goods (and services) purchased by consumers residing in other countries from online
shops in a specific country.
 CROSS-BORDER ONLINE SHOPPERS
online shoppers who make purchases online from foreign (out-of-country) online shops. Cross-border
online shopper penetration is a share of cross-border online shoppers among all online shoppers in a
country.
 B2C E-COMMERCE
the sale of products (and services) through electronic transactions via the Internet from businesses to
consumers. Both B2C and C2C transactions might be included in the definition of retail E-Commerce.
 C2C E-COMMERCE
the sale of products (and services) through electronic transactions via the Internet from consumers to
consumers.
 E-COMMERCE MARKETPLACE
platforms where third-party merchants (B2C) or individuals (C2C) can sell their digital or physical
products online whereas the marketplace operator acts as an intermediary. B2B E-Commerce
marketplaces and pure service marketplaces (e.g. accommodation) were covered in this report.
 GROSS MERCHANDISE VALUE (GMV)
a total value of successfully completed transactions between buyers and sellers on a marketplace.
Depending on the source, might include shipping costs.
The following expressions and definitions are used in this market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

7. 7
TABLE OF CONTENTS (1 OF 9)
1. Management Summary
2. Global Developments
• Cross-Border B2C E-Commerce Sales Forecast, in USD billion, and in % of Total B2C E-Commerce Sales, 2023f
• Cross-Border Online Shopper Penetration, in % of Online Shoppers, August 2019
• Cross-Border Online Shopper Penetration in Selected Countries, in % of Online Shoppers, By Total Cross-Border Shoppers And
Daily/Weekly Cross-Border Shoppers, September 2019
• Top 5 Exporting Markets in Cross-Border B2C E-Commerce by Share of Purchases, in %, September 2019
• Breakdown of Actions Cross-Border Online Shoppers Would Take If Imports From China Would Be Taxed Higher with Additional EUR 10
per Item, in % of Cross-Border Online Shoppers, September 2019
• Reasons for Buying Cross-Border, in % of Cross-Border Online Shoppers, September 2019
• Top Reasons For Cross-Border Online Shopping Cart Abandonment, September 2019
• Breakdown of the Latest Cross-Border Online Purchase by Value in EUR, and Weight, in % of Cross-Border Online Shoppers,
September 2019
• Breakdown of the Latest Cross-Border Online Purchase by Delivery Costs in EUR, in % of Cross-Border Online Shoppers, September
2019
• Breakdown of the Latest Cross-Border Online Purchase by Delivery Time, in % of Cross-Border Online Shoppers, September 2019
• Share of Cross-Border Online Shoppers Expecting Delivery Within 6 Days If They Paid For It, in %, April 2019
• Selected Localization Features Preferred by Cross-Border Online Shoppers, % of Cross-Border Online Shoppers, July 2019
• Breakdown of E-Commerce Websites Purchased From In Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers,
September 2019
• Overview of Selected Leading Cross-Border E-Commerce Marketplaces, by Region, incl. Number of Website Visits, and Top 5 Countries
by Website Visits, January 2020
• Top 10 Shopping Apps by Downloads, incl. Cross-Border E-Commerce Apps, by Total Downloads, App Store Downloads and Google
Play Downloads, January 2020
3. Asia-Pacific
3.1. Regional
• Cross-Border Online Shopper Penetration, in % of Online Shoppers, January 2019
• Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Australia, China,
Japan, India, Indonesia, South Korea and New Zealand, 2019

8. 8
TABLE OF CONTENTS (2 OF 9)
3. Asia-Pacific (Cont.)
3.2. China
• Cross-Border B2C E-Commerce Market Overview and Trends, February 2020
• Cross-Border E-Commerce Sales, in CNY trillion, and Breakdown by B2B and B2C, in %, 2013 – 2018
• Cross-Border E-Commerce Sales, in CNY trillion, and Breakdown by Exports and Imports, in %, 2013 – 2018
• Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, Q2 2017 – Q2 2019
• Cross-Border Online Shoppers in China, in millions, and Year-on-Year Change, in %, 2017 - 2020f
• Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, Q1 2019
• Breakdown of Cross-Border Retail E-Commerce Imports, by Platform, in %, Q3 2019
• Cross-Border Retail E-Commerce Exports, in USD billion, and Year-on-Year Change, in %, 2014 - 2021f
• Breakdown of Cross-Border E-Commerce Exports by Product Categories, in %, 2018
• Breakdown of Cross-Border E-Commerce Exports by Destination Countries, in %, 2018
3.3. Japan
• Cross-Border Online Shopper Penetration, in % of Online Shoppers in Japan, August 2019
• Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2018e – 2022f
• Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2018e – 2022f
3.4. South Korea
• Cross-Border E-Commerce Imports, in KRW billion, 2017 - 2019
• Cross-Border E-Commerce Imports, by Product Category, in KRW billion, and Year-on-Year Change, in %, 2017 - 2019
• Breakdown of Cross-Border E-Commerce Imports, by Region/Country of Origin, in %, Q3 2018 & Q3 2019
• Cross-Border E-Commerce Exports, in KRW billion, 2017 – 2019
• Cross-Border E-Commerce Exports, by Product Category, in KRW billion, and Year-on-Year Change, in %, 2017 - 2019
• Breakdown of Cross-Border E-Commerce Exports, by Region/Country of Destination, in %, Q3 2018 & Q3 2019
3.5. India
• Cross-Border Online Shopper Penetration, in % of Online Shoppers in India, August 2019
• Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in India,
September 2019
• Top Factors Important to Shoppers When Purchasing Cross-Border, in % of Cross-Border Online Shoppers in India, January 2019

9. 9
TABLE OF CONTENTS (3 OF 9)
3. Asia-Pacific (Cont.)
3.6. Australia
• Cross-Border Online Shopper Penetration, in % of Online Shoppers in Australia, by Total Cross-Border Online Shoppers and
Daily/Weekly Cross-Border Online Shoppers, September 2019
• Breakdown of E-Commerce Spending by Consumers in Australia by Seller Location (Domestic and International), by Product Category,
in %, December 2019
3.7. New Zealand
• B2C E-Commerce Sales, by Domestic and Cross-Border, in NZD billion, 2017 & 2018
3.8. Indonesia
• Reasons for Choosing to Shop Cross-Border Over Domestic Online Shopping, in % of Cross-Border Online Shoppers in Indonesia, April
2019
• Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in
Indonesia, September 2019
3.9. Vietnam
• Cross-Border Online Shopper Penetration, in % of Online Shoppers in Vietnam, 2018
3.10. Malaysia
• Cross-Border Online Shopper Penetration, in % of Online Shoppers in Malaysia, 2018
4. Europe
4.1. Regional
• Cross-Border B2C E-Commerce Market Overview and Trends, February 2020
• Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries and
Total, in % of Online Shoppers, 2014 - 2019
• Cross-Border Online Shopper Penetration, by EU and Selected Non-EU Countries, in % of Online Shoppers, 2018 & 2019
• Top 3 Countries Purchased From In The Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, by Selected
Countries, September 2019

10. 10
TABLE OF CONTENTS (4 OF 9)
4. Europe (Cont.)
4.1. Regional (Cont.)
• Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, by Selected European Countries, Spring 2019
• International E-Commerce Marketplaces Purchased From, in % of Online Shoppers in Selected European Countries, Spring 2019
• Share of Online Shoppers in Europe Currently Buying Cross-Border from UK Websites Who Would Stop Buying From Foreign Websites
In Case of Additional Costs After Checkout, in %, June 2019
4.2. UK
• Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of
Online Shoppers in the UK, 2014 - 2019
• Share of Online Shoppers in the UK Buying from European Websites Cross-Border Who Would Stop Buying Cross-Border In Case of
Additional Costs After Checkout, in %, June 2019
• Top 3 Countries That Cross-Border Online Shoppers in the UK Made Their Latest Purchase From, in %, 2018 & 2019
• Share of Cross-Border E-Commerce Retailers in the UK Who Believe That Selling to Shoppers Internationally Will Become More
Complex After Brexit, in %, June 2019
• Share of UK Retailers Believing That Sales to The European Economic Area (EEA) Will Decrease After Brexit, in %, June 2019
4.3. Germany
• Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries and Total, in %
of Online Shoppers in Germany, 2014 - 2019
• Cross-Border Online Spending, by Shopping Frequency of Cross-Border Online Shoppers in Germany, in EUR billion, 2018
• Average Order Value in Foreign Online Stores by Shoppers in Germany, by Gender, in EUR, 2018
• Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Germany,
September 2019
• Channels Through Which B2C E-Commerce Merchants Sell To Customers Abroad, in % of German B2C E-Commerce Merchants
Selling To Customers Abroad, 2019
4.4. France
• Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries and Total, in %
of Online Shoppers in France, 2014 - 2019

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TABLE OF CONTENTS (5 OF 9)
4. Europe (Cont.)
4.4. France (Cont.)
• Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in France,
September 2019
• Share of French E-Commerce Merchants Selling Internationally, by Company Size in Terms of Revenues, in %, March 2019
4.5. Spain
• Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries and Total, in %
of Online Shoppers in Spain, 2014 - 2019
• Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2017 – Q2 2019
• Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2017 – Q2 2019
• Breakdown of Cross-Border E-Commerce Imports Transaction Value and Number by Region, in % Q2 2019
• Breakdown of Cross-Border E-Commerce Exports Transaction Value and Number by Region, in % Q2 2019
4.6. Italy
• Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries and Total, in %
of Online Shoppers in Italy, 2014 - 2019
• Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Italy,
September 2019
• Cross-Border B2C E-Commerce Imports, in EUR billion, and Share of Total B2C E-Commerce Sales, in %, 2019e
• Cross-Border B2C E-Commerce Exports, by Products and Services, in EUR billion, 2018 & 2019e
4.7. Netherlands
• Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries and Total, in %
of Online Shoppers in the Netherlands, 2014 - 2019
• Cross-Border Online Spending by Shoppers in the Netherlands, in EUR million, 2017 & 2018
• Breakdown of Cross-Border Online Spending of Shoppers in the Netherlands by Country, in %, 2017 & 2018
4.8. Russia
• B2C E-Commerce Sales, by Domestic and Cross-Border, in RUB billion, 2018e-2023f
• B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2013 – 2019e

12. 12
TABLE OF CONTENTS (6 OF 9)
4. Europe (Cont.)
4.8. Russia (Cont.)
• Breakdown of Cross-Border Online Spending and Number of Shipments to Russia by Country, in %, 2018
• Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, 2018
• Share of Online Shoppers in Russia Who Purchased from Russian Online, from Chinese Online Stores and from Online Stores in Other
Countries, in %, 2015 - 2019
• Adequate Delivery Time According to Online Shoppers in Russia, by Purchases from Russian Online Stores to Large Cities, Medium-
Sized Cities, Small Cities, and Purchases from Foreign Online Stores, in Days, September 2019
4.9. Poland
• Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries and Total, in %
of Online Shoppers in Poland, 2014 - 2019
• Top 5 Foreign Online Merchants Purchased From, in % of Cross-Border Online Shoppers in Poland, April 2018 & April 2019
4.10. Turkey
• Cross-Border Online Shopper Penetration, in % of Online Shoppers in Turkey, by Purchased from Any Foreign Country, From EU
Countries and From Non-EU Countries, 2014-2019
• Number of Cross-Border E-Commerce Transactions with Bank Cards Issued in Turkey, in millions, and Value, in TRY million, Q1 2016 –
Q2 2019
• Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Turkey,
September 2019
5. North America
5.1. USA
• Cross-Border B2C E-Commerce Market Overview and Trends, February 2020
• Cross-Border Online Shopper Penetration, in % of Online Shoppers in the USA, by Total Cross-Border Online Shoppers and
Daily/Weekly Cross-Border Online Shoppers, September 2019
• Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in the USA,
September 2019

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TABLE OF CONTENTS (7 OF 9)
5. North America (Cont.)
5.1. USA (Cont.)
• Breakdown of Delivery Time Expectations of Cross-Border Online Shoppers in the USA, by Buying from China and from the UK, in %,
September 2019
• International Sales of U.S.-Based Top E-Commerce Companies, by Amazon and Others, 2018
• Reasons for Choosing to Shop Cross-Border Over Domestic Online Shopping, in % of Cross-Border Online Shoppers in the USA, April 2019
• Share of Top E-Commerce Companies Shipping Outside the USA, by Shipping to Canada Only, and Other Countries, in %, 2018
• Barriers To Selling Online Internationally, in % of E-Commerce Companies in the USA, May 2019
• Number of International Payment Processors That E-Commerce Companies in the USA Work With, in %, May 2019
• Top 2 International Marketplaces Used by E-Commerce Companies in the USA To Sell To Shoppers in Other Countries, in % of E-
Commerce Companies Selling on International Marketplaces, May 2019
5.2. Canada
• Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2018 & 2019
• Average Number of Online Purchases by Shoppers in Canada, by Buying in Canada, Outside of Canada (Any Seller Location) and In the
U.S., in Units, 2018 & 2019
• Cross-Border Online Shopper Penetration, in % of Online Shoppers in Canada, by Total Cross-Border Online Shoppers and Daily/Weekly
Cross-Border Online Shoppers, September 2019
• Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Canada,
September 2019
• Share of Cross-Border Online Shoppers in Canada Who Made Their Most Recent Cross-Border Online Purchase from Amazon, in %,
September 2019
• Share of Internet Users in Canada Who Are Comfortable With Buying on U.S. Websites, Compared to Canadian Websites, in %, March 2019
• Reasons for Preferring to Shop from Canadian Websites Rather Than Cross-Border, in % of Online Shoppers in Canada, March 2019
6. Latin America
6.1. Brazil
• Cross-Border Online Shopper Penetration, in % of Online Shoppers in Brazil, August 2019
• Number of Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, 2014 - 2018
• Cross-Border Online Spending by Shoppers in Brazil, in USD billion, and Year-on-Year Change, in %, 2014 - 2018

14. 14
TABLE OF CONTENTS (8 OF 9)
6. Latin America (Cont.)
6.1. Brazil (Cont.)
• Average Order Value on International Websites, in USD, and Year-on-Year Change, in %, 2014 - 2018
• Top 3 Reasons for Decreased Cross-Border Online Spending According to Online Shoppers in Brazil, 2018
• Top 10 Websites for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil, 2017 & 2018
• Top 10 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Brazil, 2017 & 2018
• Reasons for Choosing to Shop Cross-Border Over Domestic Online Shopping, in % of Cross-Border Online Shoppers in Brazil, April
2019
• Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Brazil,
September 2019
• Share of E-Commerce Merchants in Brazil Selling Cross-Border, in %, and Cross-Border Share of E-Commerce Sales of Merchants
Selling Internationally, in %, August 2019
6.2. Mexico
• Cross-Border Online Shopper Penetration, in % of Online Shoppers in Mexico, 2018 & 2019
• Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2018 & 2019
• Top Reasons for Buying Cross-Border, in % of Cross-Border Online Shoppers in Mexico, 2019
• Product Categories That Online Shoppers in Mexico Are Likely to Buy Cross-Border, in % of Online Shoppers in Each Category, January
2020
• Top 3 Barriers to Cross-Border Online Shopping, in % of Online Shoppers, August 2019
6.3. Colombia
• Share of Online Shoppers Who Mainly Buy on International Websites, Compared to Those Who Mainly Buy on Domestic Websites, in %,
2018
6.4. Chile
• Cross-Border Online Shopper Penetration, in % of Online Shoppers in Chile, Q1 2019
• International Websites Purchased From by Online Shoppers in Chile, in % of Online Shoppers, Q1 2019
• Product Categories Purchased on International Websites, in % of Online Shoppers in Each Category, Q1 2019

15. 15
TABLE OF CONTENTS (9 OF 9)
7. Middle East & Africa
7.1. Regional
• Cross-Border E-Commerce Imports to Saudi Arabia and UAE, in USD billion, 2016 & 2019
• Cross-Border E-Commerce Share of Total E-Commerce Sales in Saudi Arabia and the UAE, in %, 2016 & 2019
• Overview of Selected Leading Cross-Border E-Commerce Players Used by Online Shoppers in the UAE and Saudi Arabia, January 2020
• Share of SMBs in the GCC Exporting Products, in %, and Share of SMBs Selling Online, in %, 2019
7.2. Saudi Arabia
• Reasons for Choosing to Shop Cross-Border Over Domestic Online Shopping, in % of Cross-Border Online Shoppers in Saudi Arabia,
April 2019
• Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
7.3. UAE
• Cross-Border E-Commerce Imports, in USD billion, and Share of Total E-Commerce Sales, in %, 2019e
• Top Drivers and Barriers to Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
7.4. Israel
• Cross-Border E-Commerce Imports, in ILS billion, 2018 & 2019e
• Cross-Border E-Commerce Imports’ Share of Total E-Commerce Sales in Israel, in %, 2018 & 2019e
• Market Share of Top 5 Cross-Border E-Commerce Websites, in %, 2019e
7.5. South Africa
• Cross-Border Online Shopper Penetration, in % of Online Shoppers in South Africa, May 2018
• Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in South Africa, May 2018
7.6. Nigeria
• Cross-Border Online Shopper Penetration, in % of Online Shoppers in Nigeria, May 2018
• Top 5 Online Shopping Websites, incl. Domestic and Cross-Border, April 2019

16. 16
1. Management Summary 16 – 21
2. Global Developments 22 – 40
3.
3.1.
3.2.
3.3.
3.4.
3.5.
3.6.
3.7.
3.8.
3.9.
3.10.
Asia-Pacific
Regional
China
Japan
South Korea
India
Australia
New Zealand
Indonesia
Vietnam
Malaysia
41 – 72
42 – 43
44 – 53
54 – 56
57 – 62
63 – 65
66 – 67
68 – 68
69 – 70
71 – 71
72 – 72
4.
4.1.
4.2.
4.3.
4.4.
4.5.
4.6.
4.7.
4.8.
4.9.
4.10.
Europe
Regional
UK
Germany
France
Spain
Italy
Netherlands
Russia
Poland
Turkey
73 – 118
74 – 82
83 – 87
88 – 92
93 – 95
96 – 100
101 – 104
105 – 107
108 – 113
114 – 115
116 – 118
5.
5.1.
5.2.
North America
USA
Canada
119 – 136
120 – 129
130 – 136
6.
6.1.
6.2.
6.3.
6.4.
Latin America
Brazil
Mexico
Colombia
Chile
137 – 156
138 – 147
148 – 152
153 – 153
154 – 156
7.
7.1.
7.2.
7.3.
7.4.
7.5.
7.6
Middle East and Africa
Regional
Saudi Arabia
UAE
Israel
South Africa
Nigeria
157 – 172
158 – 161
162 – 163
164 – 165
166 – 168
169 – 170
171 – 172

17. 30% 30%
33% 34%
42%
40%
20% 20%
23%
29%
32%
34%
37% 37%
42%
46%
52% 53%
0%
20%
40%
60%
2014 2015 2016 2017 2018 2019
Buying from Other EU Countries Buying from Non-EU Countries Total (from EU and Non-EU)
17
in%ofOnlineShoppers
Cross-border online shopper penetration in the Netherlands grew
from 37% in 2014 to 53% in 2019.
Netherlands: Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU
Countries, from Non-EU Countries and Total, in % of Online Shoppers in the Netherlands, 2014 - 2019
Definition: individuals who ordered goods and services over the Internet from sellers from other EU countries/ rest of the world (non-EU); ages 16-74
Source: Eurostat, January 2020

18. 4%
4%
3%
4%
16%
38%
72%
10%
6%
1%
11%
21%
29%
64%
0% 20% 40% 60% 80% 100%
Don't Know
Other
Australia
Latin America
Europe
Asia
USA
2019
2018
18
The USA (64%) was the top destination for cross-border online
shoppers in Mexico in 2019, followed by Asia (29%).
Mexico: Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online
Shoppers in Mexico, 2018 & 2019
in % of Cross-Border Online Shoppers
Note: does not add up to 100% due to multiple answers possible
Survey: based on a survey of 1,759 respondents in November 2019 and 1,873 in November 2018
Source: Asociacion de internet.mx, Claro-shop.com, Mabe, VISA, Walmart, Estadística Digital December 2018; Asociacion de internet.mx, VISA, KueskiPay, Estadistica Digital,
February 2020

19. 19