The 'Poland B2C E-Commerce Market 2017' report provides insights into the growth of online retail in Poland, emphasizing its position as one of the fastest-growing e-commerce markets in Europe. Key trends include a significant increase in mobile commerce and a high online shopping tendency among consumers aged 25-34. Allegro Group emerges as the leading player in the Polish e-commerce space, dominating market share and consumer recognition.

1. POLAND B2C E-COMMERCE MARKET 2017
PUBLICATION DATE: JULY 2017
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

2. 2
2
PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Poland B2C E-Commerce Market 2017
Report
B2C E-Commerce
N/A
Poland
English
PDF & PowerPoint
53
PRICES* Single User License:
Site License:
Global Site License:
€ 750 (exc. VAT)
€ 1,125 (exc. VAT)
€ 1,500 (exc. VAT)
We occasionally offer a discount on selected reports as newer reports are published.
Please see the most up-to-date pricing on our website www.ystats.com.
QUESTIONS
ANSWERED
IN THIS REPORT
How large is the Polish online retail market in terms of sales?
What are the projections for B2C E-Commerce sales in Poland in 2020?
Which important market trends are influencing the development of online retail in this country?
Which payment and delivery methods do Poland’s online shoppers prefer?
Who is the largest E-Commerce market player in Poland in terms of 2016 market share?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
POLAND B2C E-COMMERCE MARKET 2017

3. POLAND AMONG THE FASTEST GROWING E-COMMERCE MARKETS IN EUROPE
The sixth largest country in the EU in terms of population, Poland is showing sturdy
growth rates in B2C E-Commerce sales. Although the country lags behind the more
advanced European economies in terms of Internet and online shopper penetration rates,
its online retail sales growth rate in 2016 was significantly higher than the regions’ average,
according to market data cited in yStats.com’s report. Much of this growth is attributed to
consumers in the age group 25-34, of whom more than two-thirds make purchases online,
more than 25 percentage points above the average for the whole population.
The rise of mobile commerce is another growth driver for Poland’s B2C E-Commerce.
The share of Internet users with multiple devices who use smartphones for shopping-
related activities nearly doubled between 2015 and 2016. Cross-border online shopping is a
less pronounced, but also an important trend. A small double-digit share of online shoppers
in Poland made purchases from foreign online sellers, such as eBay, AliExpress, and
Amazon.
Allegro Group is the largest player on the Polish B2C E-Commerce market. The data
cited in yStats.com’s report reveals that Allegro ranked first both in market share and in
website visits. More than two-thirds of Internet users in Poland associated Allegro with
online shopping. South Africa-based Naspers sold its stake in Allegro in early 2017 for more
than double the price it paid for the acquisition in 2008, as the result of the company’s
robust growth in the past years.
POLAND B2C E-COMMERCE MARKET 2017
3

4. MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
 B2C E-Commerce Overview and International Comparisons, July 2017
 Internet Penetration in Poland, Compared to Selected Countries in the EU, in % of Individuals, 2011 - 2016
 Online Shopper Penetration in Poland, Compared to Selected Countries in the EU, in % of Internet Users, 2011
- 2016
 Mobile Shopper Penetration in Poland, Compared to Selected Countries in Europe, in % of Mobile Device
Owners, April 2016
 Average Annual Online Spending per Online Shopper in Poland, Compared to Selected Countries in Europe, in
EUR, June 2016
TRENDS
 Mobile Devices Used to Access the Internet, in % of Individuals, by Gender, Age Group and Total, 2016
 Devices Used for Shopping-Related Activities, in % of Multi-Device Internet Users, October 2016
 Devices Used on Various Stages of Purchase, by Decision, Purchase and Payment, in % of Multi-Device
Internet Users, October 2016
 Share of Mobile Internet Users Who Purchased via Mobile, in %, Among All Mobile Internet Users, Mobile
Internet Users Who Make Purchase Decision via Smartphone and via Tablet, October 2016
 Breakdown of Future Expectations Regarding Online Shopping Spending by Device Used for Purchase, in % of
Online Shoppers, April 2016
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2012 - 2016
 Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and From
Non-EU Countries, in % of Online Shoppers, 2012 - 2016
 Product Categories Purchased From Foreign Online Merchants, in % of Cross-Border Online Shoppers in
Poland, April 2016
SALES & SHARES
 B2C E-Commerce Sales, in PLN billion, 2016e & 2020f
 B2C E-Commerce Share of Total Retail Sales, in %, 2016e & 2020f
 B2C E-Commerce Sales, in EUR billion, and Share of Total Retail Sales, in %, 2015 – 2017f
INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2012 - 2016
 Online Shopper Penetration, in % of Individuals, 2012 - 2016
 Online Shopper Penetration by Gender and Age Group, in % of Individuals, 2012 - 2016
 Frequency of Online Shopping in the Previous 3 Months, in % of Individuals, by Gender and Total, 2016
 Breakdown of Online Shoppers by Age Group, in % of Online Shoppers, April 2016
3
2
POLAND B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (1 OF 2)
4
1
4
5

5. 5
5
PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
 Product Categories Purchased Online, in % of Online Shoppers, April 2016
PAYMENT
 Payment Methods Used in E-Commerce, in % of Individuals, 2015 & 2016
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to December 2016
DELIVERY
 Delivery Methods Used in E-Commerce, in % of Online Shoppers, April 2016
 Courier Services Used For Delivery in E-Commerce, in % of Online Shoppers, April 2016
 Breakdown of Maximum Acceptable Delivery Time, in % of Online Shoppers, June 2016
PLAYERS
 B2C E-Commerce Player Overview, July 2017
 Top 15 E-Commerce Websites Most Associated with Online Shopping, in % Internet Users, April 2016
 Top 5 E-Commerce Websites Most Associated with Online Shopping, by Category, in % of Internet Users, April
2016
 Top 3 Foreign E-Commerce Websites Purchased from, in % of Cross-Border Online Shoppers, 6 Months to
April 2016
 Top 5 E-Commerce Websites, by Total Website Visits, in millions, Poland’s Share of Total Visits, in %, and
Estimated Number of Website Visits from Poland, in millions, May 2017
POLAND B2C E-COMMERCE MARKET 2017
TABLE OF CONTENTS (2 OF 2)
8
7
9
6

6. 6
6
POLAND B2C E-COMMERCE MARKET 2017
REPORT-SPECIFIC SAMPLE CHARTS

7. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR POLAND B2C E-COMMERCE MARKET 2017
Report Coverage
 This report covers the B2C E-Commerce market in Poland.
 The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
 The report starts with an overview of the B2C E-Commerce
market and international comparisons, where the relevant country is
compared to other countries in the region in terms of criteria relevant to
E-Commerce sales.
 Next, the “Trends” section includes an overview of market
trends, such as M-Commerce and cross-border commerce.
 The section “Sales & Shares” covers the development of retail
B2C E-Commerce sales and E-Commerce’s share of total retail sales.
 In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
 Afterwards, the section “Products” shows the leading product
categories purchased online.
 The next section, “Payment”, covers the payment methods most
used by online shoppers and highlights the leading payment service
providers.
 Furthermore, the “Delivery” section covers information related to
delivery in B2C E-Commerce, such as preferred delivery methods and major
delivery market players.
 Finally, the “Players” section includes information about the
leading B2C E-Commerce companies, including a ranking of top E-
Commerce websites by number of visits.
POLAND B2C E-COMMERCE MARKET 2017
7

8. Russia B2C E-Commerce Market 2017
Europe M-Commerce 2017
Europe Cross-Border B2C E-Commerce 2017
Europe Online Payment Methods: Full Year 2016
Europe Online Travel Market 2016
Europe Clothing B2C E-Commerce Market 2016
Western Europe B2C E-Commerce Market 2017
Global Mobile Payment Methods: Full Year 2016
Global Mobile Wallets 2017: Competitors and Market Opportunities
Global Cross-Border B2C E-Commerce 2017
Global Online Payment Methods: Full Year 2016
Global Online Travel Market 2016
Global Clothing B2C E-Commerce Market 2016
July 2017
June 2017
February 2017
March 2017
October 2016
August 2016
July 2017
March 2017
January 2017
February 2017
March 2017
October 2016
August 2016
€ 950
€ 750
€ 1,950
€ 1,950
€ 750
€ 950
€ 2,950
€ 1,950
€ 1,950
€ 2,950
€ 2,950
€ 2,450
€ 2,450
Asia-Pacific B2C E-Commerce Market 2017
South Korea B2C E-Commerce Market 2017
India B2C E-Commerce Market 2017
China B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
June 2017
June 2017
May 2017
May 2017
May 2017
€ 3,950
€ 750
€ 950
€ 950
€ 1,950
Global B2C E-Commerce Market 2016 June 2016 € 3,950
Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
Africa B2C E-Commerce Market 2016
Latin America B2C E-Commerce Market 2016
May 2016
March 2016
€ 1,950
€ 1,450
UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
Poland B2C E-Commerce Market 2017
Europe B2C E-Commerce Market 2017
Europe Online Payment Methods: First Half 2017
July 2017
July 2017
July 2017
€ 750
€ 3,950
€ 950
POLAND B2C E-COMMERCE MARKET 2017
8

9. 9

10. 10

11. 11

12. 12

13. 13