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GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports
are based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable
time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case,
multiple answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note.
In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.
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METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the online payment market in the Middle East & Africa. It takes into account a wide definition of online payment, including payment methods
used in online shopping and mobile payment, such as remote and proximity payments. In addition, information related to the impact of the coronavirus (COVID-
19) on digital payments in the Middle East, Africa, and worldwide was included in this report.
 The report includes data mostly published in the previous 12 months. The exact date of publication of the source is stated on each chart. The time period which
the data refers to differs by source.
Report Structure
 The global chapter opens the report, featuring an overview of global online and mobile payment developments.
 Next, information about the regional development is included, covering online and mobile payment. Furthermore, a text chart summarizing the impact of COVID-
19 news on digital payments in the Middle East & Africa.
 The rest of the report contains country-specific information. The countries are grouped by sub-region (Middle East and Africa).
 Depending on data availability, the following types of market information are included: payment methods most used by online shoppers, number and value of
online/mobile payment transactions, mobile payment usage and consumer awareness of mobile payment services. Not all the mentioned types of information
are available for each of the covered countries.
6
DEFINITIONS
The following expressions and definitions are used in this Online Payment market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts
 COVID-19 / CORONAVIRUS
An infectious disease triggered by an intense acute respiratory sickness. COVID-19 was first identified at the end of 2019
in Wuhan, China, and spread worldwide, becoming known as the coronavirus pandemic.
 ONLINE PAYMENT
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product and
service purchased in B2C E-Commerce and M-Commerce.
 MOBILE PAYMENT
A wide definition of mobile payments includes payments made remotely in M-Commerce and proximity payments made in-
store, such as via QR code scanning and NFC technology.
 PROXIMITY MOBILE PAYMENT
A mobile payment where the merchant and the consumer are present in the same location and the interaction between the
consumer’s device (card, mobile device) and the POS is conducted using a proximity technology (e.g. NFC).
 NFC & CONTACTLESS
PAYMENT
Near Field Communication is a set of standards to create radio communication by bringing devices close together or
having them touch each other. In that way, contactless data exchange and contactless payment transactions using an
NFC-enabled smartphone or other mobile device can take place. Similarly, contactless payments can be made by credit
and debit cards enabled with the contactless technology.
 ALTERNATIVE PAYMENTS
Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online
payment methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice,
and digital currency. May also include cash on delivery and card schemes by local companies other than global card
brands.
 E-WALLET/DIGITAL WALLET
A prepaid digital account, allowing users to store money and use it in online or mobile transactions. The examples of E-
Wallets or digital wallets include Alipay and PayPal.
 MOBILE MONEY
A service in which the mobile phone is used to access financial services. Mobile Money can be used for a variety of
purposes, including airtime top-up, bill payments, bulk disbursement, international remittance, merchant payment, P2P
transfer.
 B2C E-COMMERCE The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
 CRYPTOCURRENCY
A form of digital asset based on a network that is distributed across a large number of computers. This decentralized
structure allows them to exist outside the control of governments and central authorities
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TABLE OF CONTENTS (1 of 3)
1. Management Summary
2. Global Developments
• Value of Digital Wallet Spending, in USD trillion, 2020 & 2025f
• Number of Digital Wallet Users, in billions, 2020 & 2025f
• Value of Mobile Commerce Transactions, in USD trillion, 2020 & 2025f
• Cash Usage in Emerging Markets, by Countries, in % of Total Transactions Volume, 2010 & 2020e
• Cash Usage in Mature Markets, by Countries, in % of Total Transactions Volume, 2010 & 2020e
• Share of Contactless and E-Commerce Payments, in % of Total Digital Wallet Spend, 2025f
• Number of QR Code Payment Users, in billions, 2020e & 2025f
• Share of QR Code Payment Users, in % of All Mobile Phone Users, 2025f
• Value of Instant Payments, in USD trillion, 2020e & 2025f
• Share Instant Payments, in % of Total B2B and Consumer Digital Money Transfer and Banking Payments Value, 2025f
• Value of Mobile Payment Transactions Authenticated via Biometrics, in USD trillion, 2020 & 2025f
• Share of Adults Who Expected Digital Payment Options being Offered When Shopping In-Person, in %, and Particular Digital Payment
Options Expected, in % of Adults, November 2020
• Breakdown of Blockchain Usage Cases, in %, 2021e
• Top Online Payment Methods, in % of Respondents, August 2020
• Top Payment Methods Consumers Consider Using In the Next Year, in % of Consumers, March 2021
• Top Payment Methods Available, by B2C and B2B, in % of Payment Decision-Makers, 2020
• Share of Mobile Commerce Transaction Value, in % of Overall E-Commerce Transaction Value, 2021e & 2025f
• Share of QR Code Payments, in % of All Digital Wallet Transactions, 2020 & 2025f
• Perception of Cryptocurrency, in % of Millennial Consumers, March 2021
• Top Payments Methods For Fraud Actions, in % of Fraud & Payment Professionals, August 2020
• Value of Losses Due to E-Commerce Fraud, in USD billion, 2020 & 2021e
• Number of Users Making Online Payment With Facial Recognition, in billions, 2020 & 2025f
• Number of Users Who Will Be Confirming Transactions With Voice Recognition, in millions, 2020 & 2025f
8
TABLE OF CONTENTS (2 of 3)
3. Middle East & Africa
3.1. Regional
• COVID-19 Impact on Online & Mobile Payment, July 2021
• Share of Adults Who Plan to Use Cryptocurrency as a Payment Method in the Next Year, in %, March 2021
• Share of Adults Who Were More Open to Using Cryptocurrency Than a Year Ago, in %, March 2021
• Share of Adults Who Would Avoid Businesses That Don’t Accept Electronic Payments, in %, March 2021
• Share of Adults Who Prefer to Shop More at Omnichannel Businesses, in %, March 2021
• Change in Usage of Shopping Channels When Social Distancing/Social Isolation Measures Are Removed, in % of Respondents, 2020
• Overview of Mobile Money Statistics, incl. Number of Live Services, Registered Accounts, in millions, Active Accounts, in millions,
Transaction Volume, in millions, & Y-o-Y Growth, in %, by Sub-Region, 2020
• Total Investment Raised by African FinTech, in USD million, 2019 & 2020e
• Breakdown of Funds Invested in Equity-Funded Verticals, in % of Total, 2020
4. Middle East
4.1. UAE
• Share of Consumers Who Claimed That Digital Payments Help Them Save Money, in %, March 2021
• Share of Consumers Who Use Cards or Digital Wallets to Pay Online, in %, 2020
• Breakdown of Perceived Online Purchases’ Frequency Change after COVID-19, in % of Merchants with an E-Commerce Platform, 2020
• Average Spend per Online Payment Transaction, in USD, May 2017 - April 2018, May 2018 - April 2019 & May 2019 - April 2020
4.2. Saudi Arabia
• Share of Adults Who Considered Using Emerging Payments, in %, March 2021
• Top Emerging Payment Methods To Be Used in the Next Year, in % of Adults, March 2021
• Top Selection Criteria When Choosing Online Shopping Platform, in % of Consumers, August 2020
4.3. Israel
• Top Financial Transactions Performed on Payment Platforms via a Smartphone, in % of Adults, 2018, 2019 & 2020
9
TABLE OF CONTENTS (3 of 3)
4. Middle East (cont.)
4.4. Jordan
• Volume of Transactions Made via Mobile Payment Systems, in millions, March 2020 - December 2020
• Share of Transactions via Mobile Payment Systems, by Type, in % of Total Transactions, 2020
• Year-on-Year Change of the Transaction Volume Via Mobile Payment Systems, in %, January 2020 - December 2020
5. Africa
5.1. South Africa
• Value of B2C E-Commerce, in ZAR billion, 2018 & 2020
• Card Payments Value, in ZAR trillion, and Year-on-Year Change, in %, 2016 - 2024f
• Share of Consumers Shopping More Online Since the COVID-19 Onset, in %, November 2020
5.2. Egypt
• Volume of Electronic Transactions, in millions, March 2020 & October 2020
• Volume of Electronic Payment Cards, in millions, December 2017 & December 2020
• Number of Debit and Credit Cards, in millions, December 2017 & December 2020
5.3. Nigeria
• Electronic Payment Transactions, incl. Number, in millions, and Value, in NGN billion, by Type, August 2020
5.4. Morocco
• Value of Electronic Banking Transactions, in MAD billion, and Volume, in millions, First 9 Months of 2019 & First 9 Months of 2020
• Breakdown of Card Payments, by Category, in % of Total Volume, September 2020
• Value of Online Payments via Moroccan Cards, in MAD billion, and Volume, in millions, H1 2019 & First 9 months of 2020
• Value of Online Payments via Foreign Cards, in MAD billion, and Volume, in millions, H1 2019 & First 9 months of 2020
• Number of Online Payment Transactions, in millions, and Value, in MAD million, by Transactions with Moroccan Cards, Foreign Cards and
Total, 9 months 2017 - 9 months 2020
5.5. Kenya
• Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES Billion, Number of Accounts, in millions,
and Number of Agents, in thousands, 2015 - 2020 & Jan - Apr 2021
10
1. Management Summary 10 – 13
2. Global Developments 14 – 37
3.
3.1.
Middle East & Africa
Regional
38 – 47
39 – 47
4.
4.1.
4.2.
4.3.
4.4.
Middle East
UAE
Saudi Arabia
Israel
Jordan
48 –59
49 – 52
53 – 55
56 – 56
57 – 59
5.
5.1.
5.2.
5.3.
5.4.
5.5.
Africa
South Africa
Egypt
Nigeria
Morocco
Kenya
60 – 73
61 – 63
64 – 66
67 – 67
68 – 72
73 – 73
11
13%
15%
15%
24%
25%
26%
28%
29%
35%
38%
45%
53%
63%
0% 25% 50%
Availability of Delivery In the Same Day
Accuracy
Reviews Available
Convenience of Everything in One Place
Flexible Return Policy
Availability of the Known Brands
Variety of Products
The Option of Cash on Delivery
Contact Free Payment (Online/Using Cards)
Easy to Use App
Speed of Delivery
Free Shipping
Better Prices
in % of Consumers
Consumers in Saudi Arabia were mostly concerned about better prices
(63%) when choosing online shopping platform rather than contact free
payment (35%) in 2020.
Saudi Arabia: Top Selection Criteria When Choosing Online Shopping Platform, in % of Consumers,
August 2020
Survey: based on a survey of consumers, conducted in July and August 2020, further survey details were not revealed
Source: Choueiri Group cited by Campaign ME, November 2020
12
27.4
44.8
0
30
60
December 2017 December 2020
in
millions
CAGR*
+17.8%
The number of electronic payment via cards in Egypt has been growing
at 18% CAGR since Dec. 2017, reaching almost 45 million in Dec. 2020.
Egypt: Volume of Electronic Payment Cards, in millions, December 2017 & December 2020
Note: *CAGR was calculated from the figures revealed by the source
Source: The Central Bank of Egypt cited by Amwal Al Ghad, May 2021
13

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Sample Report_Middle East and Africa Online Payment Methods 2021_by yStats.pdf

  • 1.
  • 2. © Copyright 2015 ystats.com GmbH & Co. KG, 22765 Hamburg, Germany 2
  • 3. 3
  • 4. 4 GENERAL METHODOLOGY OF MARKET REPORTS Secondary Market Research  The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for reported data. As a result, companies gain a precise and unbiased impression of the market situation.  Cross referencing of data is conducted in order to ensure validity and reliability.  The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart.  The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. Definitions  The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart. Chart Types  Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart. Report Structure  Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures. Notes and Currency Values  If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.  When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.
  • 5. 5 METHODOLOGY OF THE CURRENT REPORT Report Coverage  This report covers the online payment market in the Middle East & Africa. It takes into account a wide definition of online payment, including payment methods used in online shopping and mobile payment, such as remote and proximity payments. In addition, information related to the impact of the coronavirus (COVID- 19) on digital payments in the Middle East, Africa, and worldwide was included in this report.  The report includes data mostly published in the previous 12 months. The exact date of publication of the source is stated on each chart. The time period which the data refers to differs by source. Report Structure  The global chapter opens the report, featuring an overview of global online and mobile payment developments.  Next, information about the regional development is included, covering online and mobile payment. Furthermore, a text chart summarizing the impact of COVID- 19 news on digital payments in the Middle East & Africa.  The rest of the report contains country-specific information. The countries are grouped by sub-region (Middle East and Africa).  Depending on data availability, the following types of market information are included: payment methods most used by online shoppers, number and value of online/mobile payment transactions, mobile payment usage and consumer awareness of mobile payment services. Not all the mentioned types of information are available for each of the covered countries.
  • 6. 6 DEFINITIONS The following expressions and definitions are used in this Online Payment market report*: Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective charts  COVID-19 / CORONAVIRUS An infectious disease triggered by an intense acute respiratory sickness. COVID-19 was first identified at the end of 2019 in Wuhan, China, and spread worldwide, becoming known as the coronavirus pandemic.  ONLINE PAYMENT Transfer of money made over the Internet following a consumer’s payment command, includes payments for product and service purchased in B2C E-Commerce and M-Commerce.  MOBILE PAYMENT A wide definition of mobile payments includes payments made remotely in M-Commerce and proximity payments made in- store, such as via QR code scanning and NFC technology.  PROXIMITY MOBILE PAYMENT A mobile payment where the merchant and the consumer are present in the same location and the interaction between the consumer’s device (card, mobile device) and the POS is conducted using a proximity technology (e.g. NFC).  NFC & CONTACTLESS PAYMENT Near Field Communication is a set of standards to create radio communication by bringing devices close together or having them touch each other. In that way, contactless data exchange and contactless payment transactions using an NFC-enabled smartphone or other mobile device can take place. Similarly, contactless payments can be made by credit and debit cards enabled with the contactless technology.  ALTERNATIVE PAYMENTS Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online payment methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice, and digital currency. May also include cash on delivery and card schemes by local companies other than global card brands.  E-WALLET/DIGITAL WALLET A prepaid digital account, allowing users to store money and use it in online or mobile transactions. The examples of E- Wallets or digital wallets include Alipay and PayPal.  MOBILE MONEY A service in which the mobile phone is used to access financial services. Mobile Money can be used for a variety of purposes, including airtime top-up, bill payments, bulk disbursement, international remittance, merchant payment, P2P transfer.  B2C E-COMMERCE The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.  CRYPTOCURRENCY A form of digital asset based on a network that is distributed across a large number of computers. This decentralized structure allows them to exist outside the control of governments and central authorities
  • 7. 7 TABLE OF CONTENTS (1 of 3) 1. Management Summary 2. Global Developments • Value of Digital Wallet Spending, in USD trillion, 2020 & 2025f • Number of Digital Wallet Users, in billions, 2020 & 2025f • Value of Mobile Commerce Transactions, in USD trillion, 2020 & 2025f • Cash Usage in Emerging Markets, by Countries, in % of Total Transactions Volume, 2010 & 2020e • Cash Usage in Mature Markets, by Countries, in % of Total Transactions Volume, 2010 & 2020e • Share of Contactless and E-Commerce Payments, in % of Total Digital Wallet Spend, 2025f • Number of QR Code Payment Users, in billions, 2020e & 2025f • Share of QR Code Payment Users, in % of All Mobile Phone Users, 2025f • Value of Instant Payments, in USD trillion, 2020e & 2025f • Share Instant Payments, in % of Total B2B and Consumer Digital Money Transfer and Banking Payments Value, 2025f • Value of Mobile Payment Transactions Authenticated via Biometrics, in USD trillion, 2020 & 2025f • Share of Adults Who Expected Digital Payment Options being Offered When Shopping In-Person, in %, and Particular Digital Payment Options Expected, in % of Adults, November 2020 • Breakdown of Blockchain Usage Cases, in %, 2021e • Top Online Payment Methods, in % of Respondents, August 2020 • Top Payment Methods Consumers Consider Using In the Next Year, in % of Consumers, March 2021 • Top Payment Methods Available, by B2C and B2B, in % of Payment Decision-Makers, 2020 • Share of Mobile Commerce Transaction Value, in % of Overall E-Commerce Transaction Value, 2021e & 2025f • Share of QR Code Payments, in % of All Digital Wallet Transactions, 2020 & 2025f • Perception of Cryptocurrency, in % of Millennial Consumers, March 2021 • Top Payments Methods For Fraud Actions, in % of Fraud & Payment Professionals, August 2020 • Value of Losses Due to E-Commerce Fraud, in USD billion, 2020 & 2021e • Number of Users Making Online Payment With Facial Recognition, in billions, 2020 & 2025f • Number of Users Who Will Be Confirming Transactions With Voice Recognition, in millions, 2020 & 2025f
  • 8. 8 TABLE OF CONTENTS (2 of 3) 3. Middle East & Africa 3.1. Regional • COVID-19 Impact on Online & Mobile Payment, July 2021 • Share of Adults Who Plan to Use Cryptocurrency as a Payment Method in the Next Year, in %, March 2021 • Share of Adults Who Were More Open to Using Cryptocurrency Than a Year Ago, in %, March 2021 • Share of Adults Who Would Avoid Businesses That Don’t Accept Electronic Payments, in %, March 2021 • Share of Adults Who Prefer to Shop More at Omnichannel Businesses, in %, March 2021 • Change in Usage of Shopping Channels When Social Distancing/Social Isolation Measures Are Removed, in % of Respondents, 2020 • Overview of Mobile Money Statistics, incl. Number of Live Services, Registered Accounts, in millions, Active Accounts, in millions, Transaction Volume, in millions, & Y-o-Y Growth, in %, by Sub-Region, 2020 • Total Investment Raised by African FinTech, in USD million, 2019 & 2020e • Breakdown of Funds Invested in Equity-Funded Verticals, in % of Total, 2020 4. Middle East 4.1. UAE • Share of Consumers Who Claimed That Digital Payments Help Them Save Money, in %, March 2021 • Share of Consumers Who Use Cards or Digital Wallets to Pay Online, in %, 2020 • Breakdown of Perceived Online Purchases’ Frequency Change after COVID-19, in % of Merchants with an E-Commerce Platform, 2020 • Average Spend per Online Payment Transaction, in USD, May 2017 - April 2018, May 2018 - April 2019 & May 2019 - April 2020 4.2. Saudi Arabia • Share of Adults Who Considered Using Emerging Payments, in %, March 2021 • Top Emerging Payment Methods To Be Used in the Next Year, in % of Adults, March 2021 • Top Selection Criteria When Choosing Online Shopping Platform, in % of Consumers, August 2020 4.3. Israel • Top Financial Transactions Performed on Payment Platforms via a Smartphone, in % of Adults, 2018, 2019 & 2020
  • 9. 9 TABLE OF CONTENTS (3 of 3) 4. Middle East (cont.) 4.4. Jordan • Volume of Transactions Made via Mobile Payment Systems, in millions, March 2020 - December 2020 • Share of Transactions via Mobile Payment Systems, by Type, in % of Total Transactions, 2020 • Year-on-Year Change of the Transaction Volume Via Mobile Payment Systems, in %, January 2020 - December 2020 5. Africa 5.1. South Africa • Value of B2C E-Commerce, in ZAR billion, 2018 & 2020 • Card Payments Value, in ZAR trillion, and Year-on-Year Change, in %, 2016 - 2024f • Share of Consumers Shopping More Online Since the COVID-19 Onset, in %, November 2020 5.2. Egypt • Volume of Electronic Transactions, in millions, March 2020 & October 2020 • Volume of Electronic Payment Cards, in millions, December 2017 & December 2020 • Number of Debit and Credit Cards, in millions, December 2017 & December 2020 5.3. Nigeria • Electronic Payment Transactions, incl. Number, in millions, and Value, in NGN billion, by Type, August 2020 5.4. Morocco • Value of Electronic Banking Transactions, in MAD billion, and Volume, in millions, First 9 Months of 2019 & First 9 Months of 2020 • Breakdown of Card Payments, by Category, in % of Total Volume, September 2020 • Value of Online Payments via Moroccan Cards, in MAD billion, and Volume, in millions, H1 2019 & First 9 months of 2020 • Value of Online Payments via Foreign Cards, in MAD billion, and Volume, in millions, H1 2019 & First 9 months of 2020 • Number of Online Payment Transactions, in millions, and Value, in MAD million, by Transactions with Moroccan Cards, Foreign Cards and Total, 9 months 2017 - 9 months 2020 5.5. Kenya • Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES Billion, Number of Accounts, in millions, and Number of Agents, in thousands, 2015 - 2020 & Jan - Apr 2021
  • 10. 10 1. Management Summary 10 – 13 2. Global Developments 14 – 37 3. 3.1. Middle East & Africa Regional 38 – 47 39 – 47 4. 4.1. 4.2. 4.3. 4.4. Middle East UAE Saudi Arabia Israel Jordan 48 –59 49 – 52 53 – 55 56 – 56 57 – 59 5. 5.1. 5.2. 5.3. 5.4. 5.5. Africa South Africa Egypt Nigeria Morocco Kenya 60 – 73 61 – 63 64 – 66 67 – 67 68 – 72 73 – 73
  • 11. 11 13% 15% 15% 24% 25% 26% 28% 29% 35% 38% 45% 53% 63% 0% 25% 50% Availability of Delivery In the Same Day Accuracy Reviews Available Convenience of Everything in One Place Flexible Return Policy Availability of the Known Brands Variety of Products The Option of Cash on Delivery Contact Free Payment (Online/Using Cards) Easy to Use App Speed of Delivery Free Shipping Better Prices in % of Consumers Consumers in Saudi Arabia were mostly concerned about better prices (63%) when choosing online shopping platform rather than contact free payment (35%) in 2020. Saudi Arabia: Top Selection Criteria When Choosing Online Shopping Platform, in % of Consumers, August 2020 Survey: based on a survey of consumers, conducted in July and August 2020, further survey details were not revealed Source: Choueiri Group cited by Campaign ME, November 2020
  • 12. 12 27.4 44.8 0 30 60 December 2017 December 2020 in millions CAGR* +17.8% The number of electronic payment via cards in Egypt has been growing at 18% CAGR since Dec. 2017, reaching almost 45 million in Dec. 2020. Egypt: Volume of Electronic Payment Cards, in millions, December 2017 & December 2020 Note: *CAGR was calculated from the figures revealed by the source Source: The Central Bank of Egypt cited by Amwal Al Ghad, May 2021
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