Free Report Samples for our publication "Central Asia & Caucasus B2C E-Commerce 2015 ". Find the full updated report available for purchase at: https://ystats.com/shop/central-asia-caucasus-b2c-e-commerce-market-2019-kazakhstan-azerbaijan-georgia/

1. 1

2. © Copyright 2015 ystats.com GmbH & Co. KG, 22765 Hamburg, Germany 2

3. 3

4. 4
METHODOLOGY (1 OF 2)
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the past 12 months is used.
 The reports include mainly data from the last 12 months prior to date of report publication. Exact publication dates are mentioned in every chart.

5. 5
METHODOLOGY (2 OF 2)
 This report covers the B2C E-Commerce market in Central Asia and Caucasus.
 The regional chapter opens the report, including regional comparisons that concern criteria related to B2C E-Commerce, such as Internet and financial services
penetration.
 The rest of the report is divided by sub-regions and then by countries. In each sub-region, the countries are presented in the order of descending B2C E-
Commerce sales. Where no comparative sales were available, other relevant criteria were applied to determine the order, such as Internet penetration.
 Each country chapter starts with an overview of development of B2C E-Commerce in the respective country with international comparisons.
 Following that, information about trends, sales & shares, users & shoppers, products, payment, delivery and players is presented, where available. Due to
varying data availability some of these sections may not be covered for certain countries.
 The “Trends” section generally provides an overview of the related market trends, such as mobile Internet penetration and the devices used to access the
Internet.
 The section “Sales & Shares” includes the development of B2C E-Commerce sales, including historical sales and forecasts, where available. Furthermore, this
section shows information about B2C E-Commerce’s share of the total retail market. Related numbers, such as total sales of E-Commerce companies and the
value of online purchases per shopper are used where no information about actual B2C E-Commerce sales was available.
 In the “Users & Shoppers” section, a review of the development of Internet penetration is included. Where available, a ranking of online activities of Internet
users, including online shopping, is provided.
 Afterwards, the section “Products” shows the leading product categories purchased online. This information is available only for one country.
 The next two sections, “Payment” and “Delivery”, cover information related to delivery and payment methods most used by online shoppers, where available.
With regard to payment, data on online payment transactions with bank cards, such as number and value of transaction, is included if available.
 Finally, the “Players” section includes information about the leading E-Commerce players, based on criteria such as sales, website rank and popularity in social
networks, depending on availability.

6. 6
DEFINITIONS
 B2C E-COMMERCE
the sale of products (and services) through electronic transactions via the Internet from businesses to
consumers.
 B2C E-COMMERCE SALES the total sales generated on the B2C E-Commerce market in a certain country or region.
 M-COMMERCE
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic
transactions via mobile devices, such as mobile phones, tablets and smartphones.
 CROSS-BORDER B2C E-COMMERCE
the sale of goods (and services) directly to consumers in other countries, with orders made online through
foreign online shops and delivered from the country where the foreign shop is based or from a central logistics
facility, i.e. across the country’s borders.
 INTERNET USERS the total number of inhabitants in a certain country that regularly accesses the Internet.
 ONLINE SHOPPERS the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
 ONLINE PAYMENT
transfer of money made over the Internet following a consumer’s payment command, includes payments for
product and service purchase in E-Commerce and M-Commerce.
 ONLINE CLASSIFIEDS
an online platform, where both consumers and businesses can publish small advertisements about the sale of
goods and services.
 GROUP BUYING/DAILY DEALS
an online platform, where both consumers and businesses can publish small advertisements about the sale of
goods and services.
The following expressions and definitions are used in this B2C E-Commerce market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

7. 7
TABLE OF CONTENTS (1 OF 5)
1. Management Summary
2. Regional
• Internet Penetration, in % of Individuals, by Country, 2014
• Share of Individuals Holding an Account at a Financial Institution, in % of Individuals, by Country, April 2015
• Logistics Performance Indicators, by Country, 2014
• GDP per Capita, in USD, by Country, 2011-2014
• Population, in millions, by Country, 2014
3. Central Asia
3.1. Kazakhstan
3.1.1. Overview
• B2C E-Commerce Market Overview and International Comparisons, November 2015
3.1.2. Trends
• Overview of B2C E-Commerce Trends, November 2015
• Breakdown of B2C E-Commerce Payments with Bank Cards, by Kazakh Online Shops and Foreign Online Shops, in %, 2012 & 2014
• Perceived Barriers and Advantages of E-Commerce, in % of Internet Users, 2014
3.1.3. Sales & Shares
• B2C E-Commerce Sales, in USD million, 2012, 2013 & 2017f
• B2C E-Commerce Share of Total Retail Sales, in %, 2014
3.1.4. Users & Shoppers
• Internet Penetration, in % of Individuals, 2010 - 2014
• Breakdown of Internet Users, by Age Group and Gender, in %, July 2015
• Breakdown of Main Purposes of Internet Usage, incl. “Buying and Selling Goods and Services”, in % of Internet Users, 2013 & 2014
• Breakdown of Online Shoppers, by Age Group, in %, 2014

8. 8
TABLE OF CONTENTS (2 OF 5)
3. Central Asia (Cont.)
3.1. Kazakhstan (Cont.)
3.1.5. Products
• Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
• Average Check in B2C E-Commerce, in USD, by Product Category, 2014
3.1.6. Payment
• Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
• Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and Share of Total Bank Card
Payments Number and Value, in %, September 2014 - July 2015
• Overview of Top 10 Online Payment Processing Systems, Ranked by Revenue, September 2015
3.1.7. Delivery
• Share of B2C E-Commerce Deliveries of Total Small Parcel Deliveries Made by Post, in % and in millions, 2014
3.1.8. Players
• Overview of E-Commerce Players, November 2015
• Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2014
3.2. Uzbekistan
3.2.1. Overview
• B2C E-Commerce Overview and International Comparisons, November 2015
3.2.2. Trends
• Breakdown of Internet Usage Frequency, in % of Internet Users, by Device, 2015e
3.2.3. Users & Shoppers
• Internet Penetration, in % of Individuals, 2010 - 2014

9. 9
TABLE OF CONTENTS (3 OF 5)
3. Central Asia (Cont.)
3.2. Uzbekistan (Cont.)
3.2.3. Users & Shoppers (Cont.)
• Number of Internet Subscribers, by Fixed and Mobile, in thousands, 2013 & 2014
• Number of Internet Users, in millions, January 2015 & September 2015
3.2.4. Players
• Overview of Top 10 E-Commerce Websites, by Website Rank, October 2015
• Overview of Selected B2C E-Commerce Websites, Accepting Payment Online, incl. Website Rank and Number of Website Visits,
September 2015
4. Caucasus
4.1. Azerbaijan
4.1.1. Overview
• B2C E-Commerce Overview and International Comparisons, November 2015
4.1.2. Trends
• Breakdown of Households with Internet Access by Type of Internet Connection, in %, 2010 – 2014
4.1.3. Sales & Shares
• B2C E-Commerce Sales, in AZN million, 2013, 2014 & H1 2015
• B2C E-Commerce Share of Total Retail Sales, in %, H1 2015
4.1.4. Users & Shoppers
• Internet Penetration, in % of Individuals, 2010 - 2014
• Breakdown of Internet Users, by Age Group, in %, 2014
• Breakdown of Main Purposes of Internet Usage, incl. “Ordering or Selling Goods and Services”, in % of Internet Users, 2014

10. 10
TABLE OF CONTENTS (4 OF 5)
4. Caucasus (Cont.)
4.1. Azerbaijan (Cont.)
4.1.4. Users & Shoppers (Cont.)
• Online Shopper Penetration, in % of University Students, January 2015
4.1.5. Players
• E-Commerce Websites Most Purchased from, in % of University Students Shopping Online, January 2015
• Overview of Popular Online Shops, incl. Category and Website Traffic Data, November 2015
4.2. Georgia
4.2.1. Overview
• B2C E-Commerce Overview and International Comparisons, November 2015
4.2.2. Trends
• Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2014
4.2.3. Sales & Shares
• Breakdown of Online Spending, in % of Online Shoppers, 2014
4.2.4. Users & Shoppers
• Internet Penetration, in % of Individuals, 2010 - 2014
• Reasons for Shopping Online, in % of Online Shoppers, 2014
4.2.5. Payment
• Breakdown of Preferred Payment Methods, in % of Online Shoppers, 2014
• Number and Value of Online Payment Transactions with Bank Cards, in millions and GEL thousand, 2010 - 2014 & H1 2015
4.2.6. Delivery
• Factors Influencing the Choice of the B2C E-Commerce Website, incl. Delivery, in % of Online Shoppers, 2014

11. 11
TABLE OF CONTENTS (5 OF 5)
4. Caucasus (Cont.)
4.2. Georgia (Cont.)
4.2.7. Players
• Overview of Top 9 B2C E-Commerce Companies, Ranked by the Number of Facebook Fans, November 2015, and Website Traffic Data,
September 2015
4.3. Armenia
4.3.1. Overview
• B2C E-Commerce Overview and International Comparisons, November 2015
4.3.2. Trends
• Breakdown of Households by Computer Types Owned, in %, January 2014
• Smartphone Penetration by Age Group, in % of Individuals, 2015e
4.3.3. Sales & Shares
• Revenues of Companies Specialized in Internet Applications and E-Commerce, in USD million, 2010 & 2014
4.3.4. Users & Shoppers
• Internet Penetration, in % of Individuals, 2010 - 2014
• Online Services Used, incl. Online Shopping, in % of Internet Users, January 2014
4.3.5. Players
• Overview of Top 8 B2C E-Commerce Websites, Ranked by the Number of Facebook Fans, November 2015, and Website Traffic Data,
October 2015

12. 1. Management Summary 12 – 16
2. Regional 17 – 22
3. Central Asia 23 – 41
3.1. Kazakhstan 23 – 41
3.2. Uzbekistan 42 – 49
4. Caucasus 50 – 78
4.1. Azerbaijan 50 – 60
4.2. Georgia 61 – 70
4.3. Armenia 71 – 78
12

13. 13
in%ofIndividuals
20.0%
30.2%
36.5% 38.2%
43.6%
0%
20%
40%
60%
80%
100%
2010 2011 2012 2013 2014
In 2014, Internet penetration in Uzbekistan reached 43.6% of the
population, more than double the 2010 level (20.0%).
Uzbekistan: Internet Penetration, in % of Individuals, 2010 - 2014
Note: data for 2011 from official statistics; all other data is an ITU estimate
Source: Communication and Information Agency of Uzbekistan, ITU, 2014
Overview Sales & Shares DeliveryProductsUsers & Shoppers PlayersPaymentTrends

14. 14
B2C E-Commerce
0.05%
Other Retail
99.95%
B2C E-Commerce accounted for only 0.05% of the total retail sales in
Azerbaijan in the first half of 2015.
Azerbaijan: B2C E-Commerce Share of Total Retail Sales, in %, H1 2015
Definition: online retail sales of food and non-food categories
Source: The State Statistical Committee of the Republic of Azerbaijan, July 2015
Overview Sales & Shares DeliveryProductsUsers & Shoppers PlayersPaymentTrends

15. 15