P&G was founded in 1837 by William Procter and James Gamble. It is a global leader in fast moving consumer goods with more than 2 dozen $1 billion brands. P&G interacts with over 5 million customers annually through over 20,000 consumer studies costing over $500 million to develop superior quality, branded products and services. P&G's marketing strategy focuses on innovation through research and development, strong brand portfolios, and understanding consumer preferences to improve people's lives now and for future generations.

2. To provide branded products and
services of superior quality and value
that improve the lives of the world’s
consumers, now and for generations to
come.

4.  On October 31, 1837 Procter & Gamble
was created by William Procter and James
Gamble, both born in the United Kingdom
of Great Britain and Ireland
 Global leader in FMCG sector.
 More than 2 dozen $1 Billion brands.
 First company to directly advertise to its
consumers in 1880s.

5. PRODUCTS

6. BILLION $ BRANDS

7. ORGANISATIONAL
STRUCTURE

8. COMPETITORS

15. P&G’s Marketing
Strategy

16. INNOVATION: THE SECRET SAUCE(1)

17. INNOVATION: THE SECRET SAUCE(2)

18. CONSUMER FOCUS
P&G interacts with more than 5 million
customers in more than 100 countries and conducts
more than 20000 researches each year, spending
more than $500 million.

19. CONSUMER FOCUS
Observations from researches:
• Advocacy( word of mouth) was the most effective
way of marketing, found under company’s Vocal
Point campaign.
• Neuromarketing helped them understand how
feelings affected decisions and human behavior.

21. • P&G has always been
advertising trailblazer.
• Developed “media neutral”
idea that can be translated
across range of media.
• Shifted towards more design
and emotion driven advertising.
.

22. SPONSORSHIPS

23. CELEBRITY
ENDORSMENTS

24. DIGITAL & SOCIAL MEDIA
MARKETING

25. COMMUNITY PROGRAMS

26. sales

27. STRENGTHS
Focus on R&D
Strong Brand portfolio
Consumer Focus
Strong marketing team
OPPURTUNITIES
Expansion opportunities
in developing markets
Growing interests of
consumers in
organic products
WEAKNESS
 Increasing product recalls
 Environmental issues
THREATS
Global economic
conditions
 Increasing competitions.
 Quick change in younger
generation’s preferences

28. WHAT’S NEXT

29. SUMMARY

31. Created by Ravi Prakash Singh, NIT Patna
During a marketing internship by
Prof. Sameer Mathur, IIM Lucknow