Procter & Gamble is an American multinational consumer goods company that produces a wide range of cleaning agents and personal care products. As one of the largest consumer goods companies in the world, P&G utilizes a diverse portfolio of billion-dollar brands and pursues growth through strategic acquisitions and expanding into international markets. The document provides an overview of P&G's business including its mission, values, products, brands, marketing strategies, organizational structure, and key facts.

1. Procter&Gamble
MarketingCapabilities

2. Procter and Gamble
Company : ProcterandGamble(P&G)
Overview : Procter&GambleCo.,alsoknownasP&G,isanAmericanmultinational
consumergoodscompanyheadquarteredindowntownCincinnati,Ohio,
UnitedStates.
Products : Productsincludecleaningagentsandpersonalcareproducts.Beforethe
saleofPringlestotheKelloggCompany,itsproductlineincludedfoods
andbeverages.

3. FoundersofProcter &Gamble

4. Mission Statement : Who we are ? What We Value ?
Vision Statement : What we want to become?
Strategy: How we will achieve our vision.
Goals & Objective: How we gauge our degree of success ?

5. Mission
 To Providebrandedproductsandservicesofsuperior
qualityandvaluethatimprovethelivesofthe world’s
consumers,nowandforgenerationsto come.

6. Vision
 To bethebestconsumerproductsandservices companyin
theworld

7. Values
 Integrity
 Leadership
 Ownership
 Passionofwinning
 Trust

8. Products

9. Brands

10. Billion-Dollar Brands Half-Billion-Dollar Brands
Always Ace
Ariel Bold
Bounty CoverGirl
Braun Pearl
Crest Safeguard
Duracell Tampax
Iams SK-II
Gillette Cascade
Olay Asacol
Oral-B Rejoice

12. Timeline

16. CaseFacts

17. Case facts
GlobalLeader inBrandedConsumerGoods
Hastwo DozenBillion dollarbrands knownworldwide
First companytoadvertise directly toconsumers.
In2010, Totalsales=$78.94bn
NetIncome=$12bn
Market capitalization =$186.63 bn
Largestspending companyonR&Doftheir products.

19. Strength Weakness Opportunities Threats
LargeScale
StrongBranding
DiverseBrand
Portfolio
CustomerLoyalty
BeautyandHealth
productsareonlyfor
women.
Doesn’tDivestits
weak orpoorbrands.
Technological
advancement
Pursue growth
overseas
Doubledits
environmentalgoals
Acquisitions.
Manysubstitute are
available
Cutthroatcompetition
Competitorsaremaking
theirproductportfolios
diverse

20. AT

21. Sales

22. Organizational Structure

23. Organizational Structure
MarketDevelopment
Organizations(MDO).
Global BusinessServices(GBS).
Corporate Functions(CF).
Global BusinessUnit(GBU).

24. Market Development Organization(MDO)
To betterconnectandunderstandtheir
consumers.
Deliverastronger marketing campaign.
Servedas Corefunctioninobserving
consumersandapplyingthatinformation
to createa suitablemarketing strategy.

25. Global Business Services(GBS)
Servedtodeliverbusinesstechnology.
Focusedmoredeeplyonprovidingservices
thatwouldbuiltconsumerloyalty.
Connectsthebusinesstotherestofthe
worldallowingthepartnershipwithother
companies.
Promotesefficiencyinoperationandtheir
workforce.

26. Corporate Functions(CF)
Purposewastobalancebothits
functionaloperation andmanageto stay
ontopofthe competitions.
Playedanimportant roleinkeeping
P&G’sreputation astheleaderwithbest
products to sell

27. Global Business Unit(GBU)
Focusedonmakingmoreofaglobalmoveresponsible
fordevelopingbusinessstrategiesthatworkedtowards
emphasizingtheirmainglobalbrands.
Thisunitisdivided into5smallerunits.
• Baby/FamilyCare
• Fabric/HomeCare
• SnacksandBeverage
• HealthCare
• Beauty/FeminineCare

28. Advertisingat

29. TheFirstproductto
beadvertisedto consumerdirectly.

30. Advertising
P&Greconsidereditsadvertisingstrategies
tobettermeetthecompany’sglobalmarket
andconsumers.
Itisdividedintomoretypes:
• CelebrityEndorsements
• Sponsorships
• DigitalMarketingCampaigns

31. CelebrityEndorsements

32. Sponsorships

33. Digital Marketing
BeingGirl.com
• Launchedin2000
• By2007,sitewastranslatedfor49
countries.
• Relatedtoteenagegirlissues.

34. 1st MobilemarketingAdCampaignlaunched
for

35. IntroductionofnewTVSeries
targetingAfricanAmerican
Womenby

36. “TheManYourMancould
smellLike.”
-AdCampaign

37. Campaign for2010WinterOlympics.

38. In2005,campaignforTIDE

39. Conclusion
 Nevergiveyourconsumeraproductbasedreasontoswitchawayfromyour
brand.
 ThinkofeverybrandofP&G,andtreateverybrandthatwehave,asthoughit
wereouronlybrand.
 Alwaysdeterminewhetheraproductinnovationisbrand-specificorgeneric.
 Competitionwillalwaysfollowyourtechnology,notyourbrand.
 Afteryouhavedefinedyouroptions,alwaystestyourworst-casescenarioin
themarket.Ifitdoesn’tworkthanyouknowwhat’stheworstthinggoing
tohappen.

40. DISCLAIMER
CreatedbyParthDesai,National InstituteofTechnology,Agartala,
duringamarketinginternshipby Prof.Sameer Mathur,IIMLucknow.