TGG is a brand identity design firm that helps clients build brand equity and sales through meaningful branding. They invoke iconic elements and classic images to recast a brand's authentic heritage in a relevant way. Their success spans revitalizing heritage brands and new products seeking market position. Led by CEO Terri Goldstein, TGG's team of marketers, designers, and writers have proven brand-building success and expertise in classic, timeless design.

2. TGG is a brand identity design firm that helps our clients build
brand equity – and sales – by reclaiming a place in the hearts
and minds of consumers.
We do this by invoking select iconic elements, classic images and timeless cues to recast a brand’s
authentic heritage in a meaningful and relevant way. Our success spans revitalizing brands, with a rich
heritage, to new products searching for a market position.
The Goldstein Group is led by CEO and brand identity archeologist Terri Goldstein.The
accomplished marketers, designers, and writers on our team demonstrate proven brand-building
success. Recognized for our knowledge and expertise, we don’t just do classic and timeless design…
we invented it.
About The Goldstein Group:

3. Current Clients: APR:Applied Pharma Research,Arch/Lonza, Bayer
Consumer Care Products, Chattanooga Bakery Co. Inc., Chattem Inc.,
Ebro NA Foods, Heinz, Lornamead, Panasonic, ProFoot, Inc., Sanofi-
Aventis, USP Zdrowie
Awards:
GDUSA American Graphics Award - Best Package Designs
- 2008 for Bayer Heart Advantage
- 2009 for ACT and Balmex
- 2010 for Luden’s
- 2012 for Gentle Naturals and Panasonic
2013 HBA International Package Design for Aqua Net
2010 Davey Silver Medal Award forTGG Website
Founded: In 2005 byTerri Goldstein, a CEO since 1995
Offices: Headquarters in NewYork City with executional
capabilities around the Globe
Staff: Marketing and Design professionals united by a passion for
strategic branding
Associations: Scent Marketing Institute, In-Store Marketing Institute,
Consumer Healthcare Products Association (CHPA)
Terri Goldstein
Strategic Principal/CEO
Carl Andress
Managing Director
Darcy Bolker
Creative Director
Diana King
Creative Director
Kiki Saxon
Director, Client Services
Dennise Edgerton
Account Manager
Peter Balzano
Senior Designer
Tom Conti
Production Director
Carson Ahlman
Structure Designer
Kenyon Phillips
Copy Director
About The Goldstein Group:

4. After TGGBefore TGG
A Breath of Fresh Air:

5. After TGGBefore TGG
Rolaids Spells Relief!

7. TGG New ProductsTGG Base
The Bayer Essentials:

8. After TGGBefore TGG
Americana Revisited:

9. Source: Shopper-Sense, 2010
TGG New Products
Nothing Silly About Good Design:

10. After TGGBefore TGG
Classic Design for a Classic Hold:

11. After TGGBefore TGG
Icelandic Infusion:

12. After TGGBefore TGG
Scratch That Itch:

13. After TGGBefore TGG
Mom’s Sense and Sensibilities:

15. Source: Shopper-Sense, 2010
TGG New Products
Setting the Gold Standard:

16. Source: Shopper-Sense, 2010
TGG New Products
Kid-Friendly, Mom-Approved:

17. Source: Shopper-Sense, 2010
TGG New Products
Survival Revival:

18. After TGGBefore TGG
Waking Up a Sleeping Brand:

19. Source: Shopper-Sense, 2010
After TGGBefore TGG
Reaching for the Moon:

20. After TGGBefore TGG
A True Classic:

21. After TGGBefore TGG
Heritage Know-How:

23. After TGGBefore TGG
The Heat Is On!

24. After TGGBefore TGG
Take Home the Blue:

25. After TGGBefore TGG
No Yolk-ing Around:

26. After TGG
Before TGG
Creating a Healthier Shaklee:

27. After TGG
Before TGG
From a Commodity to a Brand:

28. TGG New Products
A Brand New Twist:

29. TGG New Products
Tightening the Belt through Design:

30. TGG New Products
High Brow. Low Cal.

31. After TGGBefore TGG
A Close Shave:

32. TGG New Products
Fashion Forward:

34. “The Goldstein Group initiates the branding process by gaining all agreements on strategy and verbiage prior to design which is
truly a science. If you need a group that knows how to promote new thinking and remove subjectivity from the branding
process, then hireThe Goldstein Group!”
– TrishYoung, Senior Packaging Designer-Marketing, Bayer Health Care
“The Goldstein Group’s out-of-the-box thinking and creativity have been a tremendous asset to our business of buying and
restaging heritage brands.Their verbal branding techniques and Shelf Sight Sequence™ have revolutionized the way we view
the connection between brands and consumers. I wouldn’t want any firm to impact our brand strategy and packaging formula.
Terri continues to bring me key opportunities and we plan on remaining a client for years to come!”
- Jeffrey Himmel, Chairman + CEO,The Himmel Group
“I’ve worked withTerri for over a decade, and consider her to be a crucial part of our success. In addition to providing us with a
vast network of services,The Goldstein Group has opened our eyes to the latest techniques in consumer based research and
sensory marketing. Our investment inTGG has paid off handsomely by bringing quantifiable value to our brands.”
– Zan Guerry, CEO, Chattem, a Sanofi Company
"TGG's ability to develop creative that speaks to the strategic rationale is extraordinary! They have proven themselves to us
multiple times and are always on-budget, on-time and on-point. Not to mention an outstanding "can-do" attitude - every day!"
– Martin Kovach, Global Creative Lead, Merck
We Build Relationships:
“The Goldstein Group understands how color effects the eye and the heart, how a brand can be meaningfully distinguished and
that clients need a spectrum of choices to make decisions, so while there is always a recommendation, it is in the context of a
continuum of ideas. In addition, they are passionate beyond belief.Terri went with us to our customer pitch, and we came away
winners because of her knowledge, energy, and conviction.TGG is definitely a group to work with. I look forward to my next
chance at collaboration.”
– Dan Silver, President, Panasonic Home and Health Company