Improve SEO forecasting with better CTR curves - Presentation from BrightonSEO September 2014

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- Why CTR curves are important and how they’re used in forecasting - What’s wrong with the current CTR curve studies - Common alternatives to produce site-specific CTR curves - How you can easily and painlessly build your own keyword-level CTR curves to improve the accuracy of your forecasting.

Improve SEO forecasting with better CTR curves - Presentation from BrightonSEO September 2014

Slide deck from Tom Bennet's presentation at Brighton SEO, September 2014. Accompanying guide can be found here: http://builtvisible.com/log-file-analysis/ Image Credits: https://www.flickr.com/photos/nullvalue/4188517246 https://www.flickr.com/photos/small_realm/11189803763/ https://www.flickr.com/photos/florianric/7263382550 http://fotojenix.wordpress.com/2011/07/08/weekly-photo-challenge-old-fashioned/

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