Small cities take heart – education and encouragement work for us too! In 2008 Bellingham, Washington (population 75,000) conducted an Individualized Marketing campaign (also known as Travel Smart or Smart Trips), targeting one-third of the City’s households. People in the targeted area now make 20% of their trips by walking and 11% by bicycling! These exciting results will be presented by the local program manager and Werner Brög, the developer of Individualized Marketing.