This document discusses managing social media while protecting privacy and security. It was presented by David Harlow JD MPH of The Harlow Group LLC in Boston, MA on September 8-9, 2014. The document addresses challenges with shifting social media landscapes and how to build a high-performing social media infrastructure. It also covers myths and realities of social media use, setting policies and procedures, legal issues like disclosure rules and intellectual property, and ensuring documented training and reviews of policies.

1. Keeping Your Edge
Managing Social Media
While Protecting Privacy and Security
David Harlow JD MPH
THE HARLOW GROUP LLC
blog • healthblawg.com
twitter • @healthblawg
Boston, MA • September 8-9, 2014

2. [Enter Content]
We are challenged by
[Font: Verdana – Size 18]
shifting sands

3. We can build a high-performing
social media infrastructure

4. [Enter Content]
[Font: Verdana – Size 18]

5. Photo: CC: http://www.flickr.com/photos/aigle_dore/6672141083

6. Social Media:
Fact of Life

7. Personal Use

8. Business Use:
Internal and External

9. Social Media:
Myths and
Realities

10. Social Media:
Myths and
Realities

11. Assess Risk,
Set Policies,
Rinse &
Repeat

12. Who? What? Why?
Where? When?

13. Photo: CC: http://www.flickr.com/photos/aigle_dore/6672141083

14. FTC Endorsement Disclosure Rules
Extend to Social Media

15. IRS Rules
Prohibit
Political
Endorsements
by Tax-Exempt
Organizations

16. Beware:
Intellectual
Property Rights

17. Overturns Employer’s
Social Media Gag Rule

18. Documented
Policies
and
Procedures

20. Documented
Staff Training
and Testing

21. Review
Policies
and
Procedures

22. Straight and Narrow

23. Culture
Eats
Strategy
for
Breakfast

24. [Enter Content]
[Font: Verdana – Size 18]

27. David Harlow JD MPH
The Harlow Group LLC
@healthblawg