* An introduction to Structured Data
* Creating a model of your website with Structured Data
* Moving beyond rich snippets, from keywords to entities
* Multilingual implementation: moving beyond the English Language
The document summarizes Nicholas Carr's article "Is Google Making us Stupid?" which argues that the internet is impairing our ability to read and think deeply by making information too easily accessible. It notes that Carr believes the internet causes distraction and prevents focus on single tasks. It also provides background on Carr and discusses another article that debates both benefits and drawbacks of the internet on cognition.
This document discusses using public cloud resources for "context data" while reserving scarce resources like time, talent, and management attention for core data that provides a competitive advantage. It defines context data as things like supplier data, asset classifications, and geographic information that are less critical. The document advocates using open web identifiers and publishing systems to define master data entities externally rather than within individual organizations. This allows offsetting costs by leveraging public cloud resources for context data operations and synchronization.
A Brief Introduction to Knowledge Acquisition, Representation and PublishingGan Keng Hoon
This document provides an overview of knowledge acquisition, representation, and publishing. It defines knowledge and discusses how knowledge can be captured, structured, and shared. Knowledge acquisition involves extracting knowledge from sources, structuring the knowledge, and organizing it for representation. Knowledge representation standards like the Resource Description Framework (RDF) and ontologies provide structured descriptions of knowledge through semantic annotations and metadata. Personal knowledge publishing allows individuals to share their knowledge through various online tools and formats.
"The evolution of mobile apps". Alan Cannistraro, FacebookYandex
The business of building and selling iOS apps just had its five-year anniversary. This time has been a journey, with a lot of lessons learned. The Gold-Rush days of striking it rich making a simple flashlight app are behind us, but mature apps continue to thrive. This talk will explore the evolution of Mobile apps, from simple utilities to sophisticated tools, and will extrapolate to what may come next.
ES298 Computer Education
Learning Objectives:
1. Distinguish different information repositories in the World Wide Web
2.Know and apply knowledge of different types of search engines on actual web search process.
3. Apply Boolean techniques in Web Research
4. Create Learning Activities that develop students skills on Web Search
This document summarizes a presentation about using linked data to improve library discovery. It discusses linking library data to non-library data sources to provide a richer context about materials. It introduces key concepts of linked data like identifying entities, using URIs, and standard vocabularies. The presentation also provides examples of how linked data is being applied in library catalogs by connecting catalog records to sources like VIAF, DBpedia, and Wikidata.
Oggi affrontiamo un tema non solo di attualità ma anche molto affascinante che è la ricerca semantica e come possiamo migliorare i nostri siti per rimanere in posizioni di dominanza nel nostro segmento di mercato oppure come raggiungere i nostri competitor.
La ricerca semantica SEO implica molte cose: questo è un percorso che trasformerà radicalmente il modo in cui facciamo i siti ed affrontiamo il SEO, ed è per questa ragione che oggi vi presento gli elementi che sono alla base di quella che possiamo definire la prossima rivoluzione del web: Dai Dati e Documenti alle Informazioni e le Entità: Il Web del Linked Data.
C’è differenza tra Dati ed informazioni anche se spesso siamo abituati ad utilizzare le due parole in maniera intercambiabile. Il dato (da latino datum che significa letteralmente fatto) è una descrizione elementare, spesso codificata, di una cosa, di una transazione, di un avvenimento o di altro. Il dato è ad esempio la rilevazione delle temperature.
L’Informazione deriva dall’analisi ed interpretazione dei dati: analizzando ed interpretando i dati delle temperature raccolte si possono fare delle considerazioni ed identificare dei trend sul riscaldamento globale.
L’elaborazione dell’informazione ha due scopi: Ridurre l’incertezza e ridurre l’ambiguità.
I siti web sono popolati da miliardi di documenti che offrono molti dati, spesso dal contesto molto debole, e di difficile interpretazione – in una sola parola sono “ambigui”.
Per essere utili, le informazioni devono avere alcune caratteristiche importanti e cioè essere sempre disponibili (così come lo sono i documenti nel web), Consistenti (ovvero non contradditorio, sempre uguale a se stessa), Inequivocabile (Tale da escludere qualsiasi riserva o incertezza; chiaro, indubbio, univoco), ed Affidabile (Su cui si può fare affidamento, degno di motivata fiducia).
Alle Informazioni possiamo attribuire delle Proprietà (persona animale o cosa), delle Caratteristiche (Dimensioni, peso nome, razza), delle Connotazioni (ad esempio l’aspetto, attributi, particolarità) ed infine una geolocalizzazione (dove è ubicato).
Quando un’informazione è così identificata e ad essa sono attribuibili uno o più degli elementi attribuibili, l’informazione diventa Entità.
Costruire uno Schema per un web non è una cosa semplice o immediata. Occorre sviluppare un modello di riferimento e vi farò vedere come fare nelle prossime slides. Come potete vedere alla pagina della screenshot che vi propongo, ci sono tantissimi elementi a disposizione (oltre 700) per sviluppare gli schema.
Una cosa che vi posso anticipare è che non esistono delle regole, oltre le indicazioni che vedremo nelle prossime slides ed oggi siamo nella fase di sperimentazione. Possiamo Paragonare la nostra attività di architetti dell’informazione, a quella del cuoco: molto spesso gli ingredienti di una ricetta sono noti a tutti (ad esempio per fare una semplicissima pizza) eppure il r
The document summarizes Nicholas Carr's article "Is Google Making us Stupid?" which argues that the internet is impairing our ability to read and think deeply by making information too easily accessible. It notes that Carr believes the internet causes distraction and prevents focus on single tasks. It also provides background on Carr and discusses another article that debates both benefits and drawbacks of the internet on cognition.
This document discusses using public cloud resources for "context data" while reserving scarce resources like time, talent, and management attention for core data that provides a competitive advantage. It defines context data as things like supplier data, asset classifications, and geographic information that are less critical. The document advocates using open web identifiers and publishing systems to define master data entities externally rather than within individual organizations. This allows offsetting costs by leveraging public cloud resources for context data operations and synchronization.
A Brief Introduction to Knowledge Acquisition, Representation and PublishingGan Keng Hoon
This document provides an overview of knowledge acquisition, representation, and publishing. It defines knowledge and discusses how knowledge can be captured, structured, and shared. Knowledge acquisition involves extracting knowledge from sources, structuring the knowledge, and organizing it for representation. Knowledge representation standards like the Resource Description Framework (RDF) and ontologies provide structured descriptions of knowledge through semantic annotations and metadata. Personal knowledge publishing allows individuals to share their knowledge through various online tools and formats.
"The evolution of mobile apps". Alan Cannistraro, FacebookYandex
The business of building and selling iOS apps just had its five-year anniversary. This time has been a journey, with a lot of lessons learned. The Gold-Rush days of striking it rich making a simple flashlight app are behind us, but mature apps continue to thrive. This talk will explore the evolution of Mobile apps, from simple utilities to sophisticated tools, and will extrapolate to what may come next.
ES298 Computer Education
Learning Objectives:
1. Distinguish different information repositories in the World Wide Web
2.Know and apply knowledge of different types of search engines on actual web search process.
3. Apply Boolean techniques in Web Research
4. Create Learning Activities that develop students skills on Web Search
This document summarizes a presentation about using linked data to improve library discovery. It discusses linking library data to non-library data sources to provide a richer context about materials. It introduces key concepts of linked data like identifying entities, using URIs, and standard vocabularies. The presentation also provides examples of how linked data is being applied in library catalogs by connecting catalog records to sources like VIAF, DBpedia, and Wikidata.
Oggi affrontiamo un tema non solo di attualità ma anche molto affascinante che è la ricerca semantica e come possiamo migliorare i nostri siti per rimanere in posizioni di dominanza nel nostro segmento di mercato oppure come raggiungere i nostri competitor.
La ricerca semantica SEO implica molte cose: questo è un percorso che trasformerà radicalmente il modo in cui facciamo i siti ed affrontiamo il SEO, ed è per questa ragione che oggi vi presento gli elementi che sono alla base di quella che possiamo definire la prossima rivoluzione del web: Dai Dati e Documenti alle Informazioni e le Entità: Il Web del Linked Data.
C’è differenza tra Dati ed informazioni anche se spesso siamo abituati ad utilizzare le due parole in maniera intercambiabile. Il dato (da latino datum che significa letteralmente fatto) è una descrizione elementare, spesso codificata, di una cosa, di una transazione, di un avvenimento o di altro. Il dato è ad esempio la rilevazione delle temperature.
L’Informazione deriva dall’analisi ed interpretazione dei dati: analizzando ed interpretando i dati delle temperature raccolte si possono fare delle considerazioni ed identificare dei trend sul riscaldamento globale.
L’elaborazione dell’informazione ha due scopi: Ridurre l’incertezza e ridurre l’ambiguità.
I siti web sono popolati da miliardi di documenti che offrono molti dati, spesso dal contesto molto debole, e di difficile interpretazione – in una sola parola sono “ambigui”.
Per essere utili, le informazioni devono avere alcune caratteristiche importanti e cioè essere sempre disponibili (così come lo sono i documenti nel web), Consistenti (ovvero non contradditorio, sempre uguale a se stessa), Inequivocabile (Tale da escludere qualsiasi riserva o incertezza; chiaro, indubbio, univoco), ed Affidabile (Su cui si può fare affidamento, degno di motivata fiducia).
Alle Informazioni possiamo attribuire delle Proprietà (persona animale o cosa), delle Caratteristiche (Dimensioni, peso nome, razza), delle Connotazioni (ad esempio l’aspetto, attributi, particolarità) ed infine una geolocalizzazione (dove è ubicato).
Quando un’informazione è così identificata e ad essa sono attribuibili uno o più degli elementi attribuibili, l’informazione diventa Entità.
Costruire uno Schema per un web non è una cosa semplice o immediata. Occorre sviluppare un modello di riferimento e vi farò vedere come fare nelle prossime slides. Come potete vedere alla pagina della screenshot che vi propongo, ci sono tantissimi elementi a disposizione (oltre 700) per sviluppare gli schema.
Una cosa che vi posso anticipare è che non esistono delle regole, oltre le indicazioni che vedremo nelle prossime slides ed oggi siamo nella fase di sperimentazione. Possiamo Paragonare la nostra attività di architetti dell’informazione, a quella del cuoco: molto spesso gli ingredienti di una ricetta sono noti a tutti (ad esempio per fare una semplicissima pizza) eppure il r
Presentation given at Barcamp Chiang Mai 4 on the basics of Semantic Web. A simple introduction with examples, aimed for those with a little Web development experience.
Raises questions about the true identity of Tim Berners-Lee.
SENG691I - Knowledge Representation and The Semantic WebDaniel Shaw
The document discusses knowledge representation and the semantic web. It defines knowledge and outlines five roles of knowledge representation, including as a surrogate for knowledge and a medium for computation. It then explains how knowledge can be represented using RDF, describes Tim Berners-Lee as the inventor of the world wide web and founder of the semantic web project. The semantic web is defined as a web of data that allows different types of data to be linked together. Potential applications of the semantic web include intelligent agents and network aware devices.
Falling in and out and in love with Information ArchitectureLouis Rosenfeld
The document discusses falling in and out of love with information architecture, describing what information architecture is, why people initially fall in love with organizing information but then fall out of love due to challenges, and why they eventually fall back in love with information architecture and its opportunities to enable new types of operations, artificial intelligence, and improved experiences.
This is the group presentation (MIC - Made in China) for the client Headway UK, which is a national and local charity looking after people with head injuries.
The document discusses the benefits of linked data and provides instructions for creating linked data. It describes how linked data allows for connecting and sharing information on the web through the use of URIs and RDF triples. The key steps outlined for creating linked data include establishing the entities in your data, giving them URIs, describing each entity, and linking to authoritative hubs. Schema.org is presented as a vocabulary that is widely used and can be extended for specific domains.
The document provides an overview of how the LOCAH project is applying Linked Data concepts to expose archival and bibliographic data from the Archives Hub and Copac as Linked Open Data. It describes the process of (1) modeling the data as RDF triples, (2) transforming existing XML data to RDF, (3) enhancing the data by linking to external vocabularies and datasets, (4) loading the RDF into a triplestore, and (5) creating Linked Data views to expose the data on the web. The goal is to publish structured data that can be interconnected across domains to enable new uses by both humans and machines.
Building Entities & Connections in 2020 Izzi Smith
Entities are machine classified objects and concepts that allow for reliable results, more efficient fact delivery, better UX of web search, and so much more. Basically put - entities are breathtaking! Izzi's talk touches upon entities and the Knowledge Graph within the context of Search over the past 8 years, and how brands and domains can leverage their power to be present and well-represented across SERPs, the risks of doing so, and what this all means for the ecosystem of search.
During our session we discussed the development of augmented reality and what teaching opportunities it provides teachers and the types of learning activities available for students. To illustrate these points we looked at four augmented reality apps.
colAR Mix
This app allows the user to download pre-designed pages (like pages from a coloring book) that can be colored. How the page is colored is how the 3D image will appear when viewed through the app. This is a great app for after-school activities or for young learners.
AR Flashcards
This app provides users with colorful alphabet letters to be printed out. When the letters are viewed through the app a 3D animal appears atop the letter. If the animal is touched the user will hear a child say a short phrase, such as, "G is for gorilla." This app is fantastic for young learners or ELL students. It is a very simplistic app, but fun and useful.
Layar
Layar comes from a European group that wants to make the "print world clickable". Through a free subscription to Layar.com users can create interactive images where clickable buttons appear atop an image. These clickable buttons can take viewers to a preset webpage, a gallery of pictures, or to a YouTube video. If properly executed this is a fantastic app; however, it takes some time to create a worthwhile product and is not very simple.
Aurasma
Aurasma allows users to create "auras", digital layers that appear atop an image viewed through the app. These auras can be additional images, videos, or 3D creations. It is a very simple app to use and highly adaptable. In just a matter of seconds teachers can create an aura that students can view to see additional information or students can create videos that describe viewed image. Being that this app is so versatile, we spent the majority of our time looking at how we can use it in our class, regardless of the grade level or subject we teach. It is a fantastic tool for the iPad classroom!
Discovery and the Age of Insight: Walmart EIM Open House 2013Joe Lamantia
Discovery is the most important business capability in the emerging Age of Insight - it's the missing ingredient that makes Big Data a source of value for businesses and people.
The Language of Discovery is an essential tool for providing discovery capability, whether at the scale of designing a single discovery application, determining the value proposition of a new product or service, or managing a strategic portfolio of technology and business initiatives.
This presentation outlines the Age of Insight, and suggests deep structural and historic precedents visible in the Age of Reason, especially in the central parallels between Natural Philosophy and the emerging discipline of Data Science. We then review the language of discovery, and consider widely visible examples of products and services that demonstrate the language.
We review our own usage of the framework as an analytical and generative toolkit for providing discovery capability, and share best practices for employing this perspective across a variety of levels of need.
Date structurate pe Web: microformate, microdate HTML5, RDFaSabin Buraga
A presentation about embedding structured data in Web documents via microformats, HTML5 microdata (schema.org), and RDFa. The content is written in Romanian language.
For other details, see http://profs.info.uaic.ro/~busaco/teach/courses/wade/web-film.html
This document discusses semantic analysis and natural language processing. It describes 7 typical tasks: 1) topic detection, 2) named entity recognition, 3) co-reference resolution and word sense disambiguation, 4) relation extraction, 5) sentiment analysis, 6) social annotation, and 7) text summarization. For each task it provides details on the goal, common techniques used, and examples. The document also discusses publishing content as linked data using semantic vocabularies and ontologies to make it machine-readable and processable.
The document discusses object-oriented thinking and design. It contrasts traditional structured design approaches with object-oriented approaches, noting that object-oriented design requires different ways of thinking about decomposition and produces different software architectures. It also discusses various object-oriented concepts like encapsulation, self-describing objects, and self-evaluating rules.
This document provides an overview of content strategy. It defines content strategy as planning for the creation, delivery, and governance of content to help achieve business goals. It discusses the many disciplines that fall under content strategy, including branding, information architecture, and editorial style guides. The document then covers why content strategy is needed, how to analyze existing content and user needs, how to plan new content through governance models and content architecture, how to design and create new content, and how to evaluate content through measurement and testing.
- The document discusses using the internet as an object and method of research. As an object, websites can be analyzed though they are moving targets. Other internet objects include email, discussion groups, blogs, and wikis.
- As a method, internet-based research has advantages like lower costs and global reach but also disadvantages like non-universal access and inability to pick up non-verbal cues. Methods include online surveys, focus groups, and interviews.
- The document provides examples of the author's own research on new religious movements like Jediism emerging from Star Wars and exploring emotional connections to avatars in virtual worlds like Second Life.
Assessing, Creating and Using Knowledge Graph RestrictionsSven Lieber
The presentation of my public PhD defense on March 10, 2022. The related video is available at https://www.youtube.com/watch?v=NofQSwc3Svk
This doctoral thesis tackles the support of users when assessing, creating and using Knowledge Graph restrictions.
More concretely, in this dissertation the FAIR Montolo statistics are contributed, supporting users in assessing existing Knowledge Graphs based on used restrictions.
The two visual notations ShapeUML and ShapeVOWL are presented and evaluated: they represent all constraint types of the Shapes Constraint Language (SHACL) and thus advance the state of the art.
Finally, the use of restrictions to represent formal meaning and to assess data quality is demonstrated for a social media archiving use case in the BESOCIAL project of the Royal Library of Belgium (KBR).
This document discusses object-oriented user experience (OOUX) and how it can be applied to design modular, consistent digital experiences. It defines OOUX as starting by mapping the real-world objects that make up a user's mental model, which then informs the creation of digital modules and patterns. The document provides examples of how defining objects and their relationships early allows for more contextual navigation between instances of those objects. It advocates applying OOUX principles to simplify team structure, prioritize key features, and create a foundation for iterative design.
Santa Fe Complex
March 13, 2009
Martin Klein, Frank McCown,
Joan Smith, Michael L. Nelson
Department of Computer Science
Old Dominion University
Norfolk VA
Pointers for travel bloggers on how to use GA4 (Google Analytics 4) and key differences content creators should note between UA (Universal Analytics) and GA4 (Google Analytics 4).
Sante J Achille gave this presentation at TBEX 2023 in Kalamata, Greece, to introduce GA4 and how performance monitoring is changing.
The presentation also covered fundamental changes regarding event tracking and things that non-technical people should be aware of and avoid problems or bottlenecks in documenting performance.
In addition, the presentation also addressed the complexities related to event attribution, which is a direct consequence of the complex and disarticulated paths users undertake between mobile and desktop devices.
This document introduces methods and tools for planning and creating optimized content using natural language processing techniques. It discusses using Distilled NLP to study top-ranking pages in a vertical, identify common topics and how they are combined, and then analyze and optimize one's own content. Specific tools mentioned include SEO Moonshine for implementing Distilled NLP, Majestic for backlink analysis and identifying topical trust flow, and TechSEO360 for keyword analysis. The overall goal is to identify recurring concepts across related pages and use those common topics to target user intent and improve content and search performance.
More Related Content
Similar to Principles of Structured Data Implementation for Multilingual Websites
Presentation given at Barcamp Chiang Mai 4 on the basics of Semantic Web. A simple introduction with examples, aimed for those with a little Web development experience.
Raises questions about the true identity of Tim Berners-Lee.
SENG691I - Knowledge Representation and The Semantic WebDaniel Shaw
The document discusses knowledge representation and the semantic web. It defines knowledge and outlines five roles of knowledge representation, including as a surrogate for knowledge and a medium for computation. It then explains how knowledge can be represented using RDF, describes Tim Berners-Lee as the inventor of the world wide web and founder of the semantic web project. The semantic web is defined as a web of data that allows different types of data to be linked together. Potential applications of the semantic web include intelligent agents and network aware devices.
Falling in and out and in love with Information ArchitectureLouis Rosenfeld
The document discusses falling in and out of love with information architecture, describing what information architecture is, why people initially fall in love with organizing information but then fall out of love due to challenges, and why they eventually fall back in love with information architecture and its opportunities to enable new types of operations, artificial intelligence, and improved experiences.
This is the group presentation (MIC - Made in China) for the client Headway UK, which is a national and local charity looking after people with head injuries.
The document discusses the benefits of linked data and provides instructions for creating linked data. It describes how linked data allows for connecting and sharing information on the web through the use of URIs and RDF triples. The key steps outlined for creating linked data include establishing the entities in your data, giving them URIs, describing each entity, and linking to authoritative hubs. Schema.org is presented as a vocabulary that is widely used and can be extended for specific domains.
The document provides an overview of how the LOCAH project is applying Linked Data concepts to expose archival and bibliographic data from the Archives Hub and Copac as Linked Open Data. It describes the process of (1) modeling the data as RDF triples, (2) transforming existing XML data to RDF, (3) enhancing the data by linking to external vocabularies and datasets, (4) loading the RDF into a triplestore, and (5) creating Linked Data views to expose the data on the web. The goal is to publish structured data that can be interconnected across domains to enable new uses by both humans and machines.
Building Entities & Connections in 2020 Izzi Smith
Entities are machine classified objects and concepts that allow for reliable results, more efficient fact delivery, better UX of web search, and so much more. Basically put - entities are breathtaking! Izzi's talk touches upon entities and the Knowledge Graph within the context of Search over the past 8 years, and how brands and domains can leverage their power to be present and well-represented across SERPs, the risks of doing so, and what this all means for the ecosystem of search.
During our session we discussed the development of augmented reality and what teaching opportunities it provides teachers and the types of learning activities available for students. To illustrate these points we looked at four augmented reality apps.
colAR Mix
This app allows the user to download pre-designed pages (like pages from a coloring book) that can be colored. How the page is colored is how the 3D image will appear when viewed through the app. This is a great app for after-school activities or for young learners.
AR Flashcards
This app provides users with colorful alphabet letters to be printed out. When the letters are viewed through the app a 3D animal appears atop the letter. If the animal is touched the user will hear a child say a short phrase, such as, "G is for gorilla." This app is fantastic for young learners or ELL students. It is a very simplistic app, but fun and useful.
Layar
Layar comes from a European group that wants to make the "print world clickable". Through a free subscription to Layar.com users can create interactive images where clickable buttons appear atop an image. These clickable buttons can take viewers to a preset webpage, a gallery of pictures, or to a YouTube video. If properly executed this is a fantastic app; however, it takes some time to create a worthwhile product and is not very simple.
Aurasma
Aurasma allows users to create "auras", digital layers that appear atop an image viewed through the app. These auras can be additional images, videos, or 3D creations. It is a very simple app to use and highly adaptable. In just a matter of seconds teachers can create an aura that students can view to see additional information or students can create videos that describe viewed image. Being that this app is so versatile, we spent the majority of our time looking at how we can use it in our class, regardless of the grade level or subject we teach. It is a fantastic tool for the iPad classroom!
Discovery and the Age of Insight: Walmart EIM Open House 2013Joe Lamantia
Discovery is the most important business capability in the emerging Age of Insight - it's the missing ingredient that makes Big Data a source of value for businesses and people.
The Language of Discovery is an essential tool for providing discovery capability, whether at the scale of designing a single discovery application, determining the value proposition of a new product or service, or managing a strategic portfolio of technology and business initiatives.
This presentation outlines the Age of Insight, and suggests deep structural and historic precedents visible in the Age of Reason, especially in the central parallels between Natural Philosophy and the emerging discipline of Data Science. We then review the language of discovery, and consider widely visible examples of products and services that demonstrate the language.
We review our own usage of the framework as an analytical and generative toolkit for providing discovery capability, and share best practices for employing this perspective across a variety of levels of need.
Date structurate pe Web: microformate, microdate HTML5, RDFaSabin Buraga
A presentation about embedding structured data in Web documents via microformats, HTML5 microdata (schema.org), and RDFa. The content is written in Romanian language.
For other details, see http://profs.info.uaic.ro/~busaco/teach/courses/wade/web-film.html
This document discusses semantic analysis and natural language processing. It describes 7 typical tasks: 1) topic detection, 2) named entity recognition, 3) co-reference resolution and word sense disambiguation, 4) relation extraction, 5) sentiment analysis, 6) social annotation, and 7) text summarization. For each task it provides details on the goal, common techniques used, and examples. The document also discusses publishing content as linked data using semantic vocabularies and ontologies to make it machine-readable and processable.
The document discusses object-oriented thinking and design. It contrasts traditional structured design approaches with object-oriented approaches, noting that object-oriented design requires different ways of thinking about decomposition and produces different software architectures. It also discusses various object-oriented concepts like encapsulation, self-describing objects, and self-evaluating rules.
This document provides an overview of content strategy. It defines content strategy as planning for the creation, delivery, and governance of content to help achieve business goals. It discusses the many disciplines that fall under content strategy, including branding, information architecture, and editorial style guides. The document then covers why content strategy is needed, how to analyze existing content and user needs, how to plan new content through governance models and content architecture, how to design and create new content, and how to evaluate content through measurement and testing.
- The document discusses using the internet as an object and method of research. As an object, websites can be analyzed though they are moving targets. Other internet objects include email, discussion groups, blogs, and wikis.
- As a method, internet-based research has advantages like lower costs and global reach but also disadvantages like non-universal access and inability to pick up non-verbal cues. Methods include online surveys, focus groups, and interviews.
- The document provides examples of the author's own research on new religious movements like Jediism emerging from Star Wars and exploring emotional connections to avatars in virtual worlds like Second Life.
Assessing, Creating and Using Knowledge Graph RestrictionsSven Lieber
The presentation of my public PhD defense on March 10, 2022. The related video is available at https://www.youtube.com/watch?v=NofQSwc3Svk
This doctoral thesis tackles the support of users when assessing, creating and using Knowledge Graph restrictions.
More concretely, in this dissertation the FAIR Montolo statistics are contributed, supporting users in assessing existing Knowledge Graphs based on used restrictions.
The two visual notations ShapeUML and ShapeVOWL are presented and evaluated: they represent all constraint types of the Shapes Constraint Language (SHACL) and thus advance the state of the art.
Finally, the use of restrictions to represent formal meaning and to assess data quality is demonstrated for a social media archiving use case in the BESOCIAL project of the Royal Library of Belgium (KBR).
This document discusses object-oriented user experience (OOUX) and how it can be applied to design modular, consistent digital experiences. It defines OOUX as starting by mapping the real-world objects that make up a user's mental model, which then informs the creation of digital modules and patterns. The document provides examples of how defining objects and their relationships early allows for more contextual navigation between instances of those objects. It advocates applying OOUX principles to simplify team structure, prioritize key features, and create a foundation for iterative design.
Santa Fe Complex
March 13, 2009
Martin Klein, Frank McCown,
Joan Smith, Michael L. Nelson
Department of Computer Science
Old Dominion University
Norfolk VA
Similar to Principles of Structured Data Implementation for Multilingual Websites (20)
Pointers for travel bloggers on how to use GA4 (Google Analytics 4) and key differences content creators should note between UA (Universal Analytics) and GA4 (Google Analytics 4).
Sante J Achille gave this presentation at TBEX 2023 in Kalamata, Greece, to introduce GA4 and how performance monitoring is changing.
The presentation also covered fundamental changes regarding event tracking and things that non-technical people should be aware of and avoid problems or bottlenecks in documenting performance.
In addition, the presentation also addressed the complexities related to event attribution, which is a direct consequence of the complex and disarticulated paths users undertake between mobile and desktop devices.
This document introduces methods and tools for planning and creating optimized content using natural language processing techniques. It discusses using Distilled NLP to study top-ranking pages in a vertical, identify common topics and how they are combined, and then analyze and optimize one's own content. Specific tools mentioned include SEO Moonshine for implementing Distilled NLP, Majestic for backlink analysis and identifying topical trust flow, and TechSEO360 for keyword analysis. The overall goal is to identify recurring concepts across related pages and use those common topics to target user intent and improve content and search performance.
Majestic Workshop on Backlinks and Link BuildingSante J. Achille
This document discusses strategies for analyzing backlinks and link building. It provides an example of analyzing the backlink profile of a company in the food processing industry to identify new link building opportunities. It also discusses how to use Majestic tools like Link Context to evaluate link quality and find high-quality pages to link to on a given topic.
The document discusses using structured data and knowledge graphs to build a semantic web for travel and tourism. It explains how structured data provides unambiguous signals to help search engines and AI understand web pages. Implementing ontologies, knowledge graphs, and schema.org formats can create a smarter web that connects entities and their relationships to tell a story. The vision is to map local territories with hyper-local wikis and tourism extensions, and optimize public and private websites to foster adoption and train professionals in these technologies.
Advanced Structured Data Principles and ApplicationsSante J. Achille
My Presentation at SMXL Milan 2018 with David Amerland. Together we gave an overview on the strategies and principles of application of structured data and how it can improve discoverability and increase accuracy of Search for a much better user experience. But first you need to understand HOW structured data works and how you can implement on your digital assets
Aspetti tecnici per la ottimizzazione di un sito web per posizionarsi sui motori di ricerca - Link Building - Differenza tra traffico proveniente dai Social Media e Ricerche organiche
Scrivere una offerta SEO è spesso compito difficile, lungo e dall'esito incerto per via della complessità del SEO. Scarica questa presentazione per aiutarti a sviluppare un quadro sinottico delle attività che vuoi proporre. Un quadro sinottico ottimale si ottiene utilizzando SEO Monitor.
My presentation at SMX Milan 2015. New ways to compile and offer structured data to search engines for improved online visibility. Real life examples ready to use for websites and blogs.
JSON-LD e Schema.org per il Web Semantico: SMX milano 2015Sante J. Achille
Presentazione all'SMX Milano 2015. Fondamenti di JSON-LD, principi dell'uso di RDF: perché JSON-LD è Schema.org sono Importanti per il SEO e come utilizzarli per avere un vantaggio competitivo nel nuovo ed emergente Web Semantico.
How to implement Schemas using schema.org on your website >> SMX London 2015Sante J. Achille
This is the presentation I gave at SMX London 2015 on how to bring your website to the next level by implementing schemas with schema.org.
The presentation is a high level overview which introduces the fundamental concepts of data, information and how the combination of both can produce entities, defined as items in schema.org.
I cover the basic aspects of how to implement schema onto a website by covering an example. I also highlight the importance of nesting types and properties in order to provide as many useful signals to the search engines as possible, in an effort to provide structure and disambiguate: by doing so we reduce uncertainty by providing context which is of great help to the search engines.
There are a number of challenges and technical difficulties in creating a schema with existing HTML: for this I believe the the search engines have decided to recommend the us of JSON LD - very powerful and does not interfere with existing HTML or CSS.
The creation of a schema model is not an IT task, rather a strategic initiative to be undertaken by management and marketing staff. IT should take over once the mode has been defined and is ready to be implemented.
A schema model is an ongoing effort which should reflect the business model of the enterprise as well as the evolution of schema itself.
Schemas >> Schema.org >> Take Your Website to a New Level with Schema Markup Sante J. Achille
This presentation walks you through my findings on how to use schema markup to take your website “to the next level”. I have been working with schema in a number of fields and have seen consistent improvements in all of them. In this presentation I’ll share insights on how you can implement a schema the right way …
There is a fundamental difference between data and information: Data are for example temperatures we collect via satellite imaging of the earth … If we look at this from a search marketing perspective, we’ll see that our websites all have at they very heart a database where each record is linked to others: queries can exract answers to complex questions and by doing so obtain INFORMATION. But once the query has been triggered and the page created it becomes just another page the search engines index – the challenge for the search engines is to understand what each page is all about…
Data must be processed and interpreted: by doing so we transform it into information and derive trends: it becomes actionable!
Organizations process information to reduce Uncertainty and Equivocality: The keyword is disambiguation.
There are certain requirements we implicitly take for granted about the information we produce and consume in our everyday life… information is required to be available for us to consume, we also need that information to be consistent across the various platforms: of course this is true when we refer to information about places or products, events or findings, we would like this to be applicable also to news…
These requirements can be further defined when information provides attributes such as properties, characteristics, features and/or location…
When all these aspects have been defined the set of data with attributes then becomes an ENTITY.
And Entities can be linked amongst each other to express concepts and answer questions: It is the world of linked data.
Now let's look at Schema and how to use schema.org
The Schema.org website offers an explanation on WHY we should use schema – here are a few key elements which help understand why schema is so important…
I’d like to draw your attention to this aspect – what they are saying here is that search technology cannot compete with our capability to understand and interpret content.
That’s why we need to add this additional layer of code to our pages and give the search engines more “clues” and signals about our pages and our website (=what our website is about, main focus, etc.)
And this is done with itemscope and itemtype – let’s see what they are and how we can use them …
With itemscope we specify (and thereby alert the search engines) that this segment of the page is related to a certain topic – but that’s not enough: we need to specify WHAT that topic is and provide AS MANY DETAILS AS POSSIBLE ABOUT IT – more on this in the next slides.
For more info or a consultation, contact
La velocità delle evoluzioni nella cultura della progettazioneSante J. Achille
Ho pochi minuti a disposizione per affrontare il tema della velocità di trasformazione tecnologica ed i suoi impatti sulle scelte progettuali di grande attualità ed interesse per noi dell’Aquila.
Vi racconto la storia degli scacchi che forse non tutti sanno …
La leggenda di origine orientale attribuisce l’invenzione degli scacchi a Sissa Nassir: il re di Persia, a cui ne fece dono, entusiasta, gli chiese cosa desiderasse per ricompensa; la richiesta di Nassir fu solo apparentemente modesta.
Chiese infatti un chicco di riso per la prima casella, per la seconda il doppio, per la terza il doppio della seconda, per la quarta il doppio della terza, e così via, ma il conto del numero dei chicchi di riso non è presto fatto e conduce ad un numero davvero grande, al punto che, data l’impossibilità per il sovrano di mantenere la promessa, sentendosi preso in giro, anziché premiarlo, fece mozzare la testa al povero Nassir.
Questa Scacchiera rappresenta perfettamente il progresso tecnologico dell’umanità …
Pare che oggi ci troviamo nell’intorno della ventesima casella – il meglio deve ancora venire
Le evoluzioni tecnologiche sono il motore del cambiamento: si può essere attori protagonisti o spettatori passivi.
Cito due punti che Paolo ha sottolineato nella pagina Facebook di presentazione di questo evento:
“Dalla qualità del progetto nasce la possibilità di vivere bene” (Paolo Tella)
“Dalla qualità del costruire derivano sia la sicurezza in casa ed in città, che il risparmio per avere maggiori disponibilità economiche” (Paolo Tella)
Aggiungo Io:
Intelligenza lungimirante e dinamica genera progettualità socio-economica che genera valore aggiunto e quindi ricchezza che trasforma un territorio.
La logica che deve governare i processi e quindi la progettualità:
Learn, Unlearn, RE-Learn!
Mettersi in discussione di continuo…
Essere curiosi, condividere le proprie conoscenze perché è vero che “what goes around comes around”
Essere ORIGINALI ed avere IL CORAGGIO DI PROVARE, CERTI CHE SI COMMETTERANNO ERRORI: Quando ho iniziato a lavorare nell’87 nell’allora Selenia Spazio una collega delle camere pulite che mi ha spiegato come funzionava la fabbrica mi disse: chi lavora sbaglia!
Il networking dell’intelligenza è il futuro e noi dobbiamo progettare tutto ciò che ci circonda seguendo una logica di rete ed interazioni continue.
Il nostro nemico è lo status quo. Concludo il mio intervento con una storiella che ho sentito raccontare al nostro Sindaco Massimo Cialente in TV durante una recente intervista a proposito del festival dei due mondi di spoleto…
Giancarlo Menotti (a detta del Sindaco) approcciò l’allora amministrazione con l’idea di creare un festival MA l’amministrazione si oppose chiedendo:
Chi è quissu? Che vò? Chi ci sta dietro?
Lasciamoci alle spalle questo atteggiamento e guardiamo avanti – Grazie.
La BIT di Milano è un appuntamento importante per gli operatori del turismo ed il turismo rappresenta una risorsa importantissima per il nostro Paese. Oggi ho avuto il piacere di essere relatore nella sessione di lavoro Social Travel Evolution & Digital Tourism.
Il settore travel per me è da sempre un segmento importante del mio lavoro di consulente di web marketing: molta esperienza ed una conoscenza del settore e degli operatori sono gli ingredienti della presentazione che ha offerto uno spaccato della realtà e consigli utili per migliorare la propria performance online.
Quando ho pensato alla ricerca online per il settore turismo e viaggi mi sono venute alla mente 3 aspetti fondamentali che caratterizzano il settore:
- L’influenza che piattaforme di social media hanno nella scelta di una località, hotel o ristorante
- Una concorrenza fortissima
- Molto fai-da-te
A questi fattori va aggiunta la nuova veste che assume la connessione ad Internet: non più una modalità operativa digitale ma l’essere connessi sempre ed ovunque: dunque la rete come parte integrante della nostra quotidianità come l’energia elettrica, l’acqua corrente ed il gas. È naturale “chiedere” alla rete per ottenere delle informazioni.
Questa modalità di “sempre connessi” comincia la mattina presto con il cellulare che ci accompagna fino ad arrivare in ufficio dove il mobile cede il passo al computer dell’ufficio (Dekstop) che a sua volta si spegne a fine giornata lavorativa per riprendere il cellulare e concludere la serata davanti alla TV con il tablet.
Durante ogni momento del giorno ogni occasione è buona per avviare una ricerca che verrà ripresa a più intervalli fino ad arrivare ad una transazione su una qualunque delle piattaforme (mobile-desktop-tablet) a cui abbiamo appena fatto riferimento.
La Fruizione dei Contenuti
È prassi consolidata identificare una lista breve di nomi di strutture ricettive che vengono esaminate e valutate (particolare peso ed importanza viene attribuito alle foto di camere e bagni) – entra quindi in gioco il fattore prezzo che porta ad una seconda ed ultima ricerca (frenetica) del portale con il prezzo più basso e che ispira maggior fiducia – ho visto casi in cui utenti preferiscono prenotare dal grande portale e non da sito dell’albergo – problema che ho affrontato in un secondo momento della presentazione.
Distinguersi dalla massa
Il pericolo (divenuto realtà) per molte strutture ricettive e società di servizi nel settore turismo è l’omologazione dell’offerta, spesso indotta dal fenomeno di emulazione del prossimo:
“se lo fanno loro ci deve essere un motivo – lo facciamo anche noi”
È spesso il ragionamento alla base di processi decisionali a favore o a discapito di scelte importanti…
Distinguersi non solo è strategico ma anche essenziale per combattere l’effetto omologazione che porta il confronto sul prezzo. Bisogna sviluppare una propria impronta digitale.
Bisogna avere inventiva, intuito e fantasia per parlare di se!
Creare il Blog Ideale integrato con i Social MediaSante J. Achille
Conviene ancora oggi fare un blog oppure affidare interamente la propria comunicazione sociale alle piattaforme più utilizzate del momento? È stato questo l'argomento della mia presentazione delle slides - la seconda presentazione del secondo giorno di SMX Milano l'8 novembre 2013.
I blog soffrono un momento di stanchezza per via della popolarità e della frequenza di Facebook e Twitter, poi ci sono i Social della fotografia come Pinterest ed Instagram ... insomma una costellazione di piattaforme, tutte gratuite attraverso cui farsi notare e su cui lavorare senza doversi preoccupare dell'uso di un blog.
In realtà la testi che ho elaborato io durante la mia presentazione è in aperto contrasto con questa linea di pensiero e condotta perché ed il blog è ancora oggi uno strumento importante oltre che efficace per sviluppare una presenza online.
Tralasciando gli aspetti tecnici e tecnologici della piattaforma di wordpress, nella presentazione ho ricordato alcune delle vulnerabilità più importanti e diffuse che oggi affliggono blog e cioè la mancanza di una manutenzione programmata e l'uso indiscriminato di plugin in quanto gratuiti.
Molti ho scoperto non conoscono i framework per wordpress che sono potenti strumenti di lavoro (ho parlato di Thesis e Genesis - i due framework più utilizzati oggi).
Quello che conta di più oggi è che un blog deve essere la voce del'azienda o dell'individuo che lo cura: il ragionamento è che nel mio blog sviluppo la comunicazione e poi esco e promuovo ciò che ho da dire nei vari Social media e ci sono dei plugin che permettono di pubblicare in maniera automatica ciò che scrivo nel blog e quindi non devo perdere tempo a pubblicare manualmente su ogni Social che voglio presidiare.
In sostanza faccio perno intorno al mio blog su cui ho il controllo assoluto per poi uscire sui Social media per sviluppare/monitorare una conversazione.
Nel web semantico le conversazioni ed i contenuti sviluppati dagli autori saranno estremamente importanti ai fini della visibilità nei motori di ricerca - il blog deve essere una parte centrale di tutto ciò.
La sfida è quella di far capire in azienda questo concetto e questo cambiamento che è in atto: dalla platea sono arrivate domande su come poter gestire e combattere il calo delle visite che sembra diffuso e in qualche caso inarrestabile - la risposta è che non c'è modo se non attraverso una strategia di ottimizzazione spinta del sito/blog per generare traffico di qualità: in futuro non si deve cercar di avere più traffico ma un traffico migliore, che cioè converte, che acquista che interagisce, ma questo ragionamento agli editori non va giù.
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Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
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2. Today’s Topics
• An introduction to Structured Data
• Creating a model of your website with Structured Data
• Moving beyond rich snippets, from keywords to entities
• Multilingual implementation: moving beyond the English
Language
9. “Guida”
Word used in a travel & tourism website: the meaning
of this word in that context was Travel Guide
“Giuda”
Judas Iscariot, disciple and one of the original Twelve Apostles of Jesus Christ.
According to all four canonical gospels, Judas betrayed Jesus to the Sanhedrin in
the Garden of Gethsemane
Word used in a travel & tourism website: the meaning
of this word in that context was The betrayal of Christ
10. Ambiguity
Things which can be interpreted in more than one way
Uncertainty
Reactions to ambiguity trigger doubt or confusion and may
favour inaccurate conclusions or decisions
11. Tip!
Download and review Queries from the Google
Search Console and look for the “odd” keywords
Analyse your pages with This Tool
21. A manifestation of a deity or released soul in bodily form on earth; an incarnate divine teacher.
An incarnation, embodiment, or manifestation of a person or idea.
An icon or figure representing a particular person in a video game, Internet forum, etc.
22. A manifestation of a deity or released soul in bodily form on earth; an incarnate divine teacher.
An incarnation, embodiment, or manifestation of a person or idea.
An icon or figure representing a particular person in a video game, Internet forum, etc.
<div itemscope itemtype ="http://schema.org/Movie">
<h1 itemprop="name">Avatar</h1>
Director: <span itemprop="director">James Cameron</span> (born August 16, 1954)
<span itemprop="genre">Science fiction</span>
<a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a>
</div>
A 2009 American epic science fiction film directed, written, produced, and co-edited by James Cameron
32. “An entity is something that exists as itself, as a
subject or as an object, actually or potentially,
concretely or abstractly, physically or not. It need not
be of material existence. In particular, abstractions and
legal fictions are usually regarded as entities”
33.
34.
35.
36. What is DBpedia?
DBpedia (from "DB" for "database") is a project aiming to extract
structured content from the information created as part of the
Wikipedia project. This structured information is then made
available on the World Wide Web. DBpedia allows users to
semantically query relationships and properties associated with
Wikipedia resources, including links to other related datasets.
DBpedia has been described by Tim Berners-Lee as one of the
more famous parts of the decentralized Linked Data effort.
55. Conclusions…
➡Create a Model of your Website using schema.org
➡Identify the most relevant Entities which represent your
content
➡Automate the process
➡Verify and Update/Correct
Ladies & Gentlemen good afternoon, it’s a great pleasure to be here at the ISS in London. Today I will share my knowledge and experience on Structured Data. I have been working on this subject for 6 years. My presentation offers techniques and provides results to enhance your digital marketing efforts.
Models are the means to develop automated data processing