Principles of Marketing Woodbury University 2/19/15 Marketing Communication that Engage and Change Behavior Sell the Sizzle! 1. Start with a visual that you’re aiming for….what you want people to see!! 2. Make it VISUAL, Tangible, Credible, Imaginative 3. Follow-up with what’s at stake – risks, urgency 4. Communicate the plan for the next 5 years with specific actions individuals can personally take 10 Ways to add SOCIAL PROOF 1. Testimonials 2. Endorsements 3. Social Media 4. Social Media Widgets 5. Certifications 6. Number of Happy Customers 7. “Our Most Popular” and “Best Seller” 8. Studies and Statistics 9. Press Mentions 10. Reviews 6 Ways to LEVERAGE LOSS & SCARCITY 1. Rebates 2. Trial Periods 3. Free Samples 4. Early Bird Registration 5. Countdown Clocks 6. Limited Supply 7. Remind readers what they’ll miss, risk or lose by not choosing you. .