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Principles of Marketing
Woodbury University
2/19/15
Marketing Communication that Engage and Change Behavior
Sell the Sizzle!
1. Start with a visual that you’re aiming for….what you want
people to see!!
2. Make it VISUAL, Tangible, Credible, Imaginative
3. Follow-up with what’s at stake – risks, urgency
4. Communicate the plan for the next 5 years with specific
actions individuals can personally take
10 Ways to add SOCIAL PROOF
1. Testimonials
2. Endorsements
3. Social Media
4. Social Media Widgets
5. Certifications
6. Number of Happy Customers
7. “Our Most Popular” and “Best Seller”
8. Studies and Statistics
9. Press Mentions
10. Reviews
6 Ways to LEVERAGE LOSS & SCARCITY
1. Rebates
2. Trial Periods
3. Free Samples
4. Early Bird Registration
5. Countdown Clocks
6. Limited Supply
7.
Remind readers what they’ll miss, risk or lose by not choosing
you.

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