PRINCIPLES OF
DESIGN
BALANCE
A sense of equilibrium.
When establishing balance
consider visual weight created by
size, color, texture and number of
objects.
TYPES OF BALANCE
SYMMETRICAL
Achieved by placing
identical objects on
either side of a central
point.
ASYMMETRICAL
Achieved by placing
different objects of
equal visual weight on
either side of a central
point.
RHYTHM
Leads the eye from one point to another,
creates motion.
TYPES OF RHYTHM
Rhythm by Repetition
Rhythm by Gradation
Rhythm by Radiation
Rhythm by Opposition
Rhythm by Transition
Rhythm By Repetition
Rhythm
created by
duplicating
(repeating)
shapes, colors,
pattern, line,
texture
Rhythm By Gradation
Rhythm
created by a
gradual
change in
size or color.
Rhythm By Radiation
Rhythm
created by
identical
objects
coming from
a central axis.
Rhythm By Opposition
Rhythm
created by
lines at right
angles or
contrasting
colors.
Rhythm By Transition
Rhythm created
by curved lines
that carry your
eye across a
straight surface.
SCALE & PROPORTION
Scale relates to the size of a design in
relation to the height and width of the area
in which it is placed.
Proportion relates to the parts of the
object and how one part relates to another.
PROPORTION
The creative use of color,
texture, pattern, and furniture
arrangement can create illusions
of properly proportioned space.
EMPHASIS
The center or
focus of
attention and
interest
within a
design
Harmony
There are 2 types of harmony.
Unity
Variety
HARMONY
Is achieved
when unity
and variety
are
effectively
combined.
UNITY
Unity occurs
when all the parts
of a home or room
are related by one
idea.
A unified design
has consistency of
style
VARIETY
When two or more
different elements of
design are used to
add interest to a
design.
Variety can be
achieved by
combining different
styles and materials,
as long as they are
compatible.
Direction: Guess the secret word/s or
acronym based on the given numbers of
the alphabet
A-1 F-6 K-11 P-16 U-21 Z-26
B-2 G-7 L-12 Q-17 V-22
C-3 H-8 M-13 R-18 W-23
D-4 I-9 N-14 S-19 X-24
E-5 J-10 O-15 T-20 Y-25
1.2 1 12 1 14 3 5
2.16 18 15 16 15 18 20 9 15 14
3.18 8 5 20 8 13
4.5 13 16 8 1 19 9 19
5.8 1 18 13 15 14 25

PRINCIPLES OF DESIGNS.ppt