Ashley Woodward conducted a survey to research preferences for a music magazine among 16-18 year olds. The survey found that respondents mostly listened to rock music on YouTube and were familiar with Q Magazine. It also found that respondents would be willing to purchase a music magazine monthly for £3-5. Based on these findings, Ashley decided to target their magazine at 16-18 year olds, focus on rock music, include artist interviews, and price the magazine at £3.75 per monthly issue.