SlideShare a Scribd company logo
Conducting Primary Research
       When published sources can’t give you the information that you need,
consider conducting a primary research. However, first weigh its advantages
and disadvantages.
Upside of Primary Research
   •   It produces information precisely tailored to your research needs.
   •   It gives you direct, hands-on access to your topic.
Downside of Primary Research
   •   It can take much time and many resources to complete.
   •   It can require special skills, such as designing surveys and analyzing statistics.




Carry out primary research.
       You need to choose the method of primary research that best suits your project. For help,
review the following descriptions:
   1. Surveys and questionnaires gather written responses you can review, tabulate,
       and analyze. These research tools pull together varied information--from simple facts to
       personal opinions and attitudes.
   2. Interviews involve consulting two types of people. First, you can interview experts
       for their insights on your topic. Second, you can interview people whose direct
       experiences with the topic give you their personal insights.
   3. Observations, inspections, and field research require you to examine and
       analyze people, places, events, etc. Whether you rely simply on your five senses or use
       scientific techniques, observing provides insights into the present state of your subject.
   4. Experiments test hypotheses--predictions about why things do what they do--so as to
       arrive at conclusions that can be accepted and acted upon. Such testing often explores
       cause/effect relationships.
   5. Analysis of documents and artifacts involves studying original reports, statistics,
       legislation, literature, artwork, and historical records. Such analysis often provides
       unique insights into your topic.

More Related Content

What's hot

Teaching Research Skills
Teaching Research SkillsTeaching Research Skills
Teaching Research Skills
aislater
 
Lecture 1--Research Theory & Philosophy
Lecture 1--Research Theory & PhilosophyLecture 1--Research Theory & Philosophy
Lecture 1--Research Theory & Philosophy
Brittany Milbourn
 
Choosing the appropriate research topic. satya pptx
Choosing the appropriate research topic. satya pptxChoosing the appropriate research topic. satya pptx
Choosing the appropriate research topic. satya pptx
sathyanarayanan varadarajan
 
choosing a Topic
choosing a Topicchoosing a Topic
choosing a Topic
Mark Angelo Bernaldez
 
What will be the Correct Approach to Select the Best Topic for Research? - Ph...
What will be the Correct Approach to Select the Best Topic for Research? - Ph...What will be the Correct Approach to Select the Best Topic for Research? - Ph...
What will be the Correct Approach to Select the Best Topic for Research? - Ph...
PhD Assistance
 
Diary
DiaryDiary
Selecting research topic dr majdi
Selecting research topic dr majdiSelecting research topic dr majdi
Selecting research topic dr majdi
Dr. Majdi Al Jasim
 
Choosing a Research Topic
Choosing a Research TopicChoosing a Research Topic
Choosing a Research Topic
Emily Pattni
 
Trends in scientific_comm. by Aman Kr Kushwaha
Trends in scientific_comm. by Aman Kr KushwahaTrends in scientific_comm. by Aman Kr Kushwaha
Trends in scientific_comm. by Aman Kr Kushwaha
AMAN KUMAR KUSHWAHA
 
Dissertation research tips
Dissertation research tipsDissertation research tips
Dissertation research tips
EssayAcademy
 
Research Gap: Situating Your Inquiry within the Study of the Topic
Research Gap: Situating Your Inquiry within the Study of the Topic Research Gap: Situating Your Inquiry within the Study of the Topic
Research Gap: Situating Your Inquiry within the Study of the Topic
Richa Srishti
 
RESEARCH TOPIC
RESEARCH TOPICRESEARCH TOPIC
RESEARCH TOPIC
sukaina yasmeen
 
A journey to the dba gjm dec 2005
A journey to the dba gjm dec 2005A journey to the dba gjm dec 2005
A journey to the dba gjm dec 2005
Gert Mulder
 
RESEARCH GAP & RESEARCH ETHICSP
RESEARCH GAP & RESEARCH ETHICSPRESEARCH GAP & RESEARCH ETHICSP
RESEARCH GAP & RESEARCH ETHICSP
aardhra gowry
 
IRP for Dummies
IRP for DummiesIRP for Dummies
IRP for Dummies
Wayne Stacey
 
Chapter 3 class version
Chapter 3 class versionChapter 3 class version
Chapter 3 class version
jbnx
 
Planning Your Research: Reflection and Invention as Method
Planning Your Research:  Reflection and Invention as MethodPlanning Your Research:  Reflection and Invention as Method
Planning Your Research: Reflection and Invention as Method
Spelman College
 
Steps for research process
Steps for research processSteps for research process
Steps for research process
Mira
 
Year 7 Research Skills
Year 7 Research SkillsYear 7 Research Skills
Year 7 Research Skills
cgs62
 

What's hot (19)

Teaching Research Skills
Teaching Research SkillsTeaching Research Skills
Teaching Research Skills
 
Lecture 1--Research Theory & Philosophy
Lecture 1--Research Theory & PhilosophyLecture 1--Research Theory & Philosophy
Lecture 1--Research Theory & Philosophy
 
Choosing the appropriate research topic. satya pptx
Choosing the appropriate research topic. satya pptxChoosing the appropriate research topic. satya pptx
Choosing the appropriate research topic. satya pptx
 
choosing a Topic
choosing a Topicchoosing a Topic
choosing a Topic
 
What will be the Correct Approach to Select the Best Topic for Research? - Ph...
What will be the Correct Approach to Select the Best Topic for Research? - Ph...What will be the Correct Approach to Select the Best Topic for Research? - Ph...
What will be the Correct Approach to Select the Best Topic for Research? - Ph...
 
Diary
DiaryDiary
Diary
 
Selecting research topic dr majdi
Selecting research topic dr majdiSelecting research topic dr majdi
Selecting research topic dr majdi
 
Choosing a Research Topic
Choosing a Research TopicChoosing a Research Topic
Choosing a Research Topic
 
Trends in scientific_comm. by Aman Kr Kushwaha
Trends in scientific_comm. by Aman Kr KushwahaTrends in scientific_comm. by Aman Kr Kushwaha
Trends in scientific_comm. by Aman Kr Kushwaha
 
Dissertation research tips
Dissertation research tipsDissertation research tips
Dissertation research tips
 
Research Gap: Situating Your Inquiry within the Study of the Topic
Research Gap: Situating Your Inquiry within the Study of the Topic Research Gap: Situating Your Inquiry within the Study of the Topic
Research Gap: Situating Your Inquiry within the Study of the Topic
 
RESEARCH TOPIC
RESEARCH TOPICRESEARCH TOPIC
RESEARCH TOPIC
 
A journey to the dba gjm dec 2005
A journey to the dba gjm dec 2005A journey to the dba gjm dec 2005
A journey to the dba gjm dec 2005
 
RESEARCH GAP & RESEARCH ETHICSP
RESEARCH GAP & RESEARCH ETHICSPRESEARCH GAP & RESEARCH ETHICSP
RESEARCH GAP & RESEARCH ETHICSP
 
IRP for Dummies
IRP for DummiesIRP for Dummies
IRP for Dummies
 
Chapter 3 class version
Chapter 3 class versionChapter 3 class version
Chapter 3 class version
 
Planning Your Research: Reflection and Invention as Method
Planning Your Research:  Reflection and Invention as MethodPlanning Your Research:  Reflection and Invention as Method
Planning Your Research: Reflection and Invention as Method
 
Steps for research process
Steps for research processSteps for research process
Steps for research process
 
Year 7 Research Skills
Year 7 Research SkillsYear 7 Research Skills
Year 7 Research Skills
 

Similar to Primary research

Primary research
Primary researchPrimary research
Primary research
KhanhHoa Tran
 
Primary research
Primary researchPrimary research
Primary research
KhanhHoa Tran
 
7231315.ppt
7231315.ppt7231315.ppt
7231315.ppt
JuliusSarmiento3
 
mtotpracticalresearch1demonstration-180301083023 (1).pptx
mtotpracticalresearch1demonstration-180301083023 (1).pptxmtotpracticalresearch1demonstration-180301083023 (1).pptx
mtotpracticalresearch1demonstration-180301083023 (1).pptx
Zamera Sumlay
 
BRAINSTORMING OF IDEAS.pdf
BRAINSTORMING OF IDEAS.pdfBRAINSTORMING OF IDEAS.pdf
BRAINSTORMING OF IDEAS.pdf
Daire Lazaro
 
Mtot practical research 1 demonstration
Mtot practical research 1 demonstrationMtot practical research 1 demonstration
Mtot practical research 1 demonstration
emanlachica22
 
Major Types of Research
Major Types of ResearchMajor Types of Research
Major Types of Research
Tabi Khan
 
Unit 1 Research Methods
Unit 1 Research MethodsUnit 1 Research Methods
Unit 1 Research Methods
mdrummond13
 
PR1Slide1.pptx
PR1Slide1.pptxPR1Slide1.pptx
PR1Slide1.pptx
JubilinAlbania
 
Planification of Investigation.pptx
Planification of Investigation.pptxPlanification of Investigation.pptx
Planification of Investigation.pptx
Raquel Pastrana
 
ECH5990 What is Research.pptx
ECH5990 What is Research.pptxECH5990 What is Research.pptx
ECH5990 What is Research.pptx
zenAlkaff
 
classJan11.ppt
classJan11.pptclassJan11.ppt
classJan11.ppt
RangothriSreenivasaS
 
Unit 1 research
Unit 1 research  Unit 1 research
Unit 1 research
mdrummond13
 
Lecture 01 & 02 (Research Basics).ppt
Lecture 01 & 02 (Research Basics).pptLecture 01 & 02 (Research Basics).ppt
Lecture 01 & 02 (Research Basics).ppt
KamiBhutta
 
classapr06.ppt
classapr06.pptclassapr06.ppt
classapr06.ppt
RangothriSreenivasaS
 
Business research methodology
Business research methodologyBusiness research methodology
Business research methodology
Polite Man
 
Mb0050
Mb0050Mb0050
Mb0050
Ankit Sahu
 
BUSINESS RESEARCH METHODS.pptx
BUSINESS RESEARCH METHODS.pptxBUSINESS RESEARCH METHODS.pptx
BUSINESS RESEARCH METHODS.pptx
RahulNishad49
 
Reaserch and academic integrity
Reaserch and academic integrityReaserch and academic integrity
Reaserch and academic integrity
Iveta_Ermane
 
Presentation8
Presentation8Presentation8
Presentation8
ShivaniThakur120
 

Similar to Primary research (20)

Primary research
Primary researchPrimary research
Primary research
 
Primary research
Primary researchPrimary research
Primary research
 
7231315.ppt
7231315.ppt7231315.ppt
7231315.ppt
 
mtotpracticalresearch1demonstration-180301083023 (1).pptx
mtotpracticalresearch1demonstration-180301083023 (1).pptxmtotpracticalresearch1demonstration-180301083023 (1).pptx
mtotpracticalresearch1demonstration-180301083023 (1).pptx
 
BRAINSTORMING OF IDEAS.pdf
BRAINSTORMING OF IDEAS.pdfBRAINSTORMING OF IDEAS.pdf
BRAINSTORMING OF IDEAS.pdf
 
Mtot practical research 1 demonstration
Mtot practical research 1 demonstrationMtot practical research 1 demonstration
Mtot practical research 1 demonstration
 
Major Types of Research
Major Types of ResearchMajor Types of Research
Major Types of Research
 
Unit 1 Research Methods
Unit 1 Research MethodsUnit 1 Research Methods
Unit 1 Research Methods
 
PR1Slide1.pptx
PR1Slide1.pptxPR1Slide1.pptx
PR1Slide1.pptx
 
Planification of Investigation.pptx
Planification of Investigation.pptxPlanification of Investigation.pptx
Planification of Investigation.pptx
 
ECH5990 What is Research.pptx
ECH5990 What is Research.pptxECH5990 What is Research.pptx
ECH5990 What is Research.pptx
 
classJan11.ppt
classJan11.pptclassJan11.ppt
classJan11.ppt
 
Unit 1 research
Unit 1 research  Unit 1 research
Unit 1 research
 
Lecture 01 & 02 (Research Basics).ppt
Lecture 01 & 02 (Research Basics).pptLecture 01 & 02 (Research Basics).ppt
Lecture 01 & 02 (Research Basics).ppt
 
classapr06.ppt
classapr06.pptclassapr06.ppt
classapr06.ppt
 
Business research methodology
Business research methodologyBusiness research methodology
Business research methodology
 
Mb0050
Mb0050Mb0050
Mb0050
 
BUSINESS RESEARCH METHODS.pptx
BUSINESS RESEARCH METHODS.pptxBUSINESS RESEARCH METHODS.pptx
BUSINESS RESEARCH METHODS.pptx
 
Reaserch and academic integrity
Reaserch and academic integrityReaserch and academic integrity
Reaserch and academic integrity
 
Presentation8
Presentation8Presentation8
Presentation8
 

Recently uploaded

UI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentationUI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentation
Wouter Lemaire
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
Matthew Sinclair
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Jeffrey Haguewood
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
ssuserfac0301
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Malak Abu Hammad
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
Daiki Mogmet Ito
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Edge AI and Vision Alliance
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
 

Recently uploaded (20)

UI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentationUI5 Controls simplified - UI5con2024 presentation
UI5 Controls simplified - UI5con2024 presentation
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
 

Primary research

  • 1. Conducting Primary Research When published sources can’t give you the information that you need, consider conducting a primary research. However, first weigh its advantages and disadvantages. Upside of Primary Research • It produces information precisely tailored to your research needs. • It gives you direct, hands-on access to your topic. Downside of Primary Research • It can take much time and many resources to complete. • It can require special skills, such as designing surveys and analyzing statistics. Carry out primary research. You need to choose the method of primary research that best suits your project. For help, review the following descriptions: 1. Surveys and questionnaires gather written responses you can review, tabulate, and analyze. These research tools pull together varied information--from simple facts to personal opinions and attitudes. 2. Interviews involve consulting two types of people. First, you can interview experts for their insights on your topic. Second, you can interview people whose direct experiences with the topic give you their personal insights. 3. Observations, inspections, and field research require you to examine and analyze people, places, events, etc. Whether you rely simply on your five senses or use scientific techniques, observing provides insights into the present state of your subject. 4. Experiments test hypotheses--predictions about why things do what they do--so as to arrive at conclusions that can be accepted and acted upon. Such testing often explores cause/effect relationships. 5. Analysis of documents and artifacts involves studying original reports, statistics, legislation, literature, artwork, and historical records. Such analysis often provides unique insights into your topic.