The document summarizes an upcoming pricing workshop hosted by AFC and The House of Marketing. The workshop will cover basics of pricing and feature a case study on Continental Courier. It will discuss how analyzing costs, customers, and competition can help companies improve pricing strategies to increase profits through more optimized pricing, differentiated service offerings, and improved business mixes.
Transforming Food and Agriculture Systems to Improve Food Security and Nutrition in Sri Lanka by Manoj Thibbotuwawa, Institute of Policy Studies, Sri Lanka.
Presented at the ReSAKSS-Asia - MIID conference "Evolving Agrifood Systems in Asia: Achieving food and nutrition security by 2030" on Oct 30-31, 2019 in Yangon, Myanmar.
Dairy Producers’ Willingness to pay for advisory service in Debrezeit milkshe...ILRI
Presentation by Anteneh Girma, Mohamadou Fadiga & Ranjitha Puskur for the 5th All Africa Conference on Animal Agriculture and the 18th Annual Meeting of the Ethiopian Society of Animal Production (ESAP), Addis Ababa, October 25-28, 2010.
We have a packed agenda with hands-on tutorials, customer spotlights, product roadmaps and peer-to-peer sessions for like-minded system users. We are also covering industry best practices that impact long-term success in today’s business environment, including retail execution, business intelligence, mobility and data synchronization.
Food insecurity and poverty trends, Association between food insecurity and poverty, causes and effects, food insecurity and poverty in the Ugandan context.
This document provides an overview and preface for a volume on agriculture value chains that addresses challenges and trends in academia and industry. It discusses the goals of developing effective decision support systems for agriculture to help manage risks and uncertainties faced by farmers. It outlines topics covered by the project, including risk and uncertainty in agriculture, effects of climate change, and developing tools and techniques to support decision making across agriculture value chains under varying conditions. The preface introduces the 7 papers in this first volume, which present results on decision making, uncertainty management, semantic technologies, and analyses of crop production cases.
Rob Vos
POLICY SEMINAR
Retail food prices at the country level and implications for food security
How are rising food prices, further aggravated by the invasion of Ukraine, being transmitted at the country level?
MAR 29, 2022 - 9:30 TO 11:00AM EDT
The Future of Destination Marketing Why all Marketing is Social MarketingAnna Pollock
The document discusses how destination marketing is shifting from traditional marketing approaches to social marketing approaches. It notes that customers now have more control over the information they access and share, and they turn to peer recommendations over company advertising. This shift requires destination marketers to understand their customers better by knowing where customers spend time online, what they are trying to achieve, and how to meaningfully connect with them through conversations and community building. All marketing is now social marketing as it is about building relationships and interactions more than pushing messages.
Changing patterns of malnutrition in Ethiopia and lessons learned. Stunting, wasting, and underweight rates in children under 5 have declined significantly from 2000 to 2014 due to decisive government commitment and leadership. Key factors contributing to improvements include strengthened primary health care and nutrition-specific interventions, expanded access to agriculture and education, and multi-sectoral nutrition policies integrated across health, agriculture, education, industry, and social protection sectors. Remaining challenges include continuing to address equity and quality, strengthening nutrition-sensitive actions and information systems, and managing the emerging issues of overweight and obesity.
Transforming Food and Agriculture Systems to Improve Food Security and Nutrition in Sri Lanka by Manoj Thibbotuwawa, Institute of Policy Studies, Sri Lanka.
Presented at the ReSAKSS-Asia - MIID conference "Evolving Agrifood Systems in Asia: Achieving food and nutrition security by 2030" on Oct 30-31, 2019 in Yangon, Myanmar.
Dairy Producers’ Willingness to pay for advisory service in Debrezeit milkshe...ILRI
Presentation by Anteneh Girma, Mohamadou Fadiga & Ranjitha Puskur for the 5th All Africa Conference on Animal Agriculture and the 18th Annual Meeting of the Ethiopian Society of Animal Production (ESAP), Addis Ababa, October 25-28, 2010.
We have a packed agenda with hands-on tutorials, customer spotlights, product roadmaps and peer-to-peer sessions for like-minded system users. We are also covering industry best practices that impact long-term success in today’s business environment, including retail execution, business intelligence, mobility and data synchronization.
Food insecurity and poverty trends, Association between food insecurity and poverty, causes and effects, food insecurity and poverty in the Ugandan context.
This document provides an overview and preface for a volume on agriculture value chains that addresses challenges and trends in academia and industry. It discusses the goals of developing effective decision support systems for agriculture to help manage risks and uncertainties faced by farmers. It outlines topics covered by the project, including risk and uncertainty in agriculture, effects of climate change, and developing tools and techniques to support decision making across agriculture value chains under varying conditions. The preface introduces the 7 papers in this first volume, which present results on decision making, uncertainty management, semantic technologies, and analyses of crop production cases.
Rob Vos
POLICY SEMINAR
Retail food prices at the country level and implications for food security
How are rising food prices, further aggravated by the invasion of Ukraine, being transmitted at the country level?
MAR 29, 2022 - 9:30 TO 11:00AM EDT
The Future of Destination Marketing Why all Marketing is Social MarketingAnna Pollock
The document discusses how destination marketing is shifting from traditional marketing approaches to social marketing approaches. It notes that customers now have more control over the information they access and share, and they turn to peer recommendations over company advertising. This shift requires destination marketers to understand their customers better by knowing where customers spend time online, what they are trying to achieve, and how to meaningfully connect with them through conversations and community building. All marketing is now social marketing as it is about building relationships and interactions more than pushing messages.
Changing patterns of malnutrition in Ethiopia and lessons learned. Stunting, wasting, and underweight rates in children under 5 have declined significantly from 2000 to 2014 due to decisive government commitment and leadership. Key factors contributing to improvements include strengthened primary health care and nutrition-specific interventions, expanded access to agriculture and education, and multi-sectoral nutrition policies integrated across health, agriculture, education, industry, and social protection sectors. Remaining challenges include continuing to address equity and quality, strengthening nutrition-sensitive actions and information systems, and managing the emerging issues of overweight and obesity.
Kaleab Baye presented on diets and stunting in Ethiopia. Stunting rates have declined overall but inequalities persist, with the lowest wealth quintile having the highest rates. Complementary foods in Ethiopia are often low in quantity, diversity, and quality. Improving maternal and child nutrition requires interventions across food systems to increase availability, accessibility, and affordability of nutrient-dense foods as well as improving caregiver feeding practices and maternal health. Comprehensive measures are needed to assess diet quality and reduce consumption of unhealthy foods and risks to food safety.
This document summarizes a study of the organic food value chain from the perspectives of a company called Morarka Organic Foods Pvt. Ltd., consumers, and farmers in Jaipur, India. The study examined Morarka's business processes, marketing strategies, and sales channels. It also assessed consumer awareness and preferences for organic food. Key findings included the need for improved training of field officers, better supply and demand analysis, and a focus on pricing and promotion. The document provided recommendations like expanding distribution networks, strengthening communication strategies, and developing promotional activities to increase organic food awareness.
The document discusses the design of an effective pastoral extension system for Ethiopia. It notes that past extension systems have failed to adequately serve pastoral livelihoods as they were not designed with pastoralism in mind. It provides an overview of national and regional responses to criticisms of previous approaches. Some key issues that need to be considered in developing a new pastoral extension system include participation of pastoral communities, provision of mobile services, livelihood diversification support, access to markets, technical assistance that builds on indigenous knowledge, and addressing conflict and basic needs.
This document discusses food insecurity in Sri Lanka. It states that 25% of Sri Lanka's population lacks access to adequate food, ranking the country 62nd on the Global Food Security Index. Primary indicators of food insecurity include hunger, malnutrition, and poverty. Factors causing food insecurity are insufficient food production, irregular climate, lack of storage and transportation, poor government policies, civil war, marketing, and population growth. Effects include 1 in 5 children born with low birth weight, 29% of children under 5 being underweight, and over 30% of adults suffering from chronic energy deficiency. Key strategies for Sri Lanka to enhance food security include increasing food production, saving arable land, establishing storage facilities, and improving access through
1) The document analyzes which fast food restaurant is most preferred among undergraduates at Universiti Malaysia Pahang in Gambang using the Analytic Hierarchy Process (AHP) model. 2) It identifies the decision criteria of customer service, price, facilities, location, and cleanliness and the alternatives of KFC, McDonald's, and Burger King. 3) Based on pairwise comparisons from 10 student respondents, the results of the AHP analysis found that KFC is the most preferred fast food restaurant to open in Gambang to cater to students' needs.
Johan Swinnen
POLICY SEMINAR
Agricultural and Food Systems Transformation for Better Food Security and Nutrition in Eurasia
Co-Organized by IFPRI, the World Bank, and CGIAR Research Program on Policies, Institutions, and Markets (PIM)
NOV 13, 2018 - 01:20 PM TO 02:20 PM EST
The role of livestock in developing countries: Misperceptions, facts and cons...ILRI
Presented by Jimmy Smith at the Workshop on Extinction and Livestock: Moving to a Flourishing Food System for Wildlife, Farm Animals and Us, London, UK, 5-6 October 2017
Women’s Empowerment in Agriculture: What Role for Food and Nutrition Security...ifpri_dhaka
This document summarizes a study examining the relationship between women's empowerment in agriculture and household, maternal, and child dietary diversity in Bangladesh. The study uses a new Women's Empowerment in Agriculture Index to measure women's empowerment across several domains. It finds that higher overall empowerment scores, as well as greater group participation, control over assets and credit decisions, and reduced gender parity gaps, positively impact household and individual dietary diversity. The results suggest policies should strengthen women's access to and control over land, resources, credit, and leadership opportunities to improve food and nutrition security outcomes.
Urbanization and its effect on food securityMahmud Shuvo
power point presentation on urbanization and its effect on food security.you can easily find here your necessary data and charts about this matter in respect of BANGLADESH.
Dynamic pricing: Lessons from Airline Revenue ManagementTom Bacon
Dynamic pricing is practiced across industries to personalize prices based on customer data analytics. Pioneered by airlines in the 1980s as revenue management, it involves segmenting customers, adjusting prices based on demand forecasts, and unbundling/rebundling services. Tom Bacon has applied these techniques at several airlines, leading to increased ancillary revenue and competitive fare positioning through integrated pricing, merchandising, and operations.
This document provides an overview of a course on nutrition and food insecurity taught by Dr. Haji Aman. The course covers topics such as different food systems, food miles, barriers to local food systems, and measuring food insecurity. It defines key concepts like food security, nutrition security, and famine. Food security exists when people have reliable access to nutritious food, while nutrition security additionally considers health and care factors. Famine is measured on scales of intensity and magnitude based on mortality rates and malnutrition levels. African countries are prone to famine due to factors like conflict, population growth, and poor governance. Stages of food insecurity progress from early coping strategies to crisis and distress strategies as conditions worsen.
Global commodity prices have been rising since the COVID-19 pandemic, including prices for energy, agriculture, food, oils, meals and grains. As a net importer of commodities like wheat, cooking oil, fuel and fertilizer, increasing global prices will directly and indirectly impact Ethiopia's food security and inflation. Prior to the Ukraine-Russia crisis, domestic inflation in Ethiopia was already being driven up, particularly food inflation. Rising fertilizer and wheat prices may decrease agricultural productivity and increase food insecurity. The document recommends that Ethiopia increase social protection coverage and enhance domestic productivity to mitigate risks from volatile international commodity prices.
This document summarizes key concepts and approaches related to food security and sovereignty from various countries' laws and policies. It discusses Brazil's focus on the "right to decide" in its food security plans. Experts note differing interpretations of food sovereignty and lack of consensus on its definition. The document also outlines concepts of agroecology, food sovereignty in Ecuador's constitution, and food security and sovereignty laws and strategies in Bolivia, Nicaragua and other countries.
The future of sustainable livestock systems in low- and middle-income countriesILRI
Presented by Shirley Tarawali at the Expert dialogue: The future of sustainable agriculture. Let’s think about… livestock, German Federal Ministry for Economic Cooperation and Development (BMZ), 28 June 2022
Kilimo Kwanza Investment Presentation To Tanzania Diaspora May 2011 ShamteApollo Temu
The document discusses investment opportunities in agriculture in Tanzania. It outlines Tanzania's agricultural potential, including large amounts of arable land and water resources that are underutilized. It describes recent government initiatives to modernize and commercialize agriculture through programs like Kilimo Kwanza and SAGCOT. These initiatives aim to address constraints, mobilize financing, improve institutions, provide incentives, and develop infrastructure to realize Tanzania's potential and transform the agricultural sector.
This document discusses pro-poor growth and provides definitions and theoretical underpinnings. It defines pro-poor growth as growth that significantly reduces absolute poverty. White and Anderson propose 3 definitions, including when the poor's share of income exceeds their current share. Theories from the 1970s suggested inequality causes growth, but empirical evidence now rejects this Kuznets hypothesis. Current debates examine whether inequality initially affects growth rates or vice versa.
Presentation during the Bureau of Agricultural Research (BAR) Seminar Series on February 23 and 24, 2017 at RDMIC Bldg., cor. Visayas Ave., Elliptical Rd., Diliman, Quezon City
The document discusses pricing strategies for companies during economic downturns. It outlines common pitfalls like lowering prices too much or basing prices only on costs. The document recommends more proactive pricing approaches like reinforcing value, adapting offers for different customer segments, controlling discounts, preparing for price changes, and focusing on profitable customers.
The document discusses pricing strategies during economic downturns. It outlines common pricing pitfalls like using discounts to drive volume or lowering prices without aligning to value. It recommends reinforcing value provided, preventing commoditization, controlling discounts, and preparing the organization for price adjustments. Proactive strategies include segmenting customers and creating flexible offers, addressing unwarranted price variances, managing the "price waterfall", investing in less costly customers, and defining pricing objectives and sales break-evens.
Kaleab Baye presented on diets and stunting in Ethiopia. Stunting rates have declined overall but inequalities persist, with the lowest wealth quintile having the highest rates. Complementary foods in Ethiopia are often low in quantity, diversity, and quality. Improving maternal and child nutrition requires interventions across food systems to increase availability, accessibility, and affordability of nutrient-dense foods as well as improving caregiver feeding practices and maternal health. Comprehensive measures are needed to assess diet quality and reduce consumption of unhealthy foods and risks to food safety.
This document summarizes a study of the organic food value chain from the perspectives of a company called Morarka Organic Foods Pvt. Ltd., consumers, and farmers in Jaipur, India. The study examined Morarka's business processes, marketing strategies, and sales channels. It also assessed consumer awareness and preferences for organic food. Key findings included the need for improved training of field officers, better supply and demand analysis, and a focus on pricing and promotion. The document provided recommendations like expanding distribution networks, strengthening communication strategies, and developing promotional activities to increase organic food awareness.
The document discusses the design of an effective pastoral extension system for Ethiopia. It notes that past extension systems have failed to adequately serve pastoral livelihoods as they were not designed with pastoralism in mind. It provides an overview of national and regional responses to criticisms of previous approaches. Some key issues that need to be considered in developing a new pastoral extension system include participation of pastoral communities, provision of mobile services, livelihood diversification support, access to markets, technical assistance that builds on indigenous knowledge, and addressing conflict and basic needs.
This document discusses food insecurity in Sri Lanka. It states that 25% of Sri Lanka's population lacks access to adequate food, ranking the country 62nd on the Global Food Security Index. Primary indicators of food insecurity include hunger, malnutrition, and poverty. Factors causing food insecurity are insufficient food production, irregular climate, lack of storage and transportation, poor government policies, civil war, marketing, and population growth. Effects include 1 in 5 children born with low birth weight, 29% of children under 5 being underweight, and over 30% of adults suffering from chronic energy deficiency. Key strategies for Sri Lanka to enhance food security include increasing food production, saving arable land, establishing storage facilities, and improving access through
1) The document analyzes which fast food restaurant is most preferred among undergraduates at Universiti Malaysia Pahang in Gambang using the Analytic Hierarchy Process (AHP) model. 2) It identifies the decision criteria of customer service, price, facilities, location, and cleanliness and the alternatives of KFC, McDonald's, and Burger King. 3) Based on pairwise comparisons from 10 student respondents, the results of the AHP analysis found that KFC is the most preferred fast food restaurant to open in Gambang to cater to students' needs.
Johan Swinnen
POLICY SEMINAR
Agricultural and Food Systems Transformation for Better Food Security and Nutrition in Eurasia
Co-Organized by IFPRI, the World Bank, and CGIAR Research Program on Policies, Institutions, and Markets (PIM)
NOV 13, 2018 - 01:20 PM TO 02:20 PM EST
The role of livestock in developing countries: Misperceptions, facts and cons...ILRI
Presented by Jimmy Smith at the Workshop on Extinction and Livestock: Moving to a Flourishing Food System for Wildlife, Farm Animals and Us, London, UK, 5-6 October 2017
Women’s Empowerment in Agriculture: What Role for Food and Nutrition Security...ifpri_dhaka
This document summarizes a study examining the relationship between women's empowerment in agriculture and household, maternal, and child dietary diversity in Bangladesh. The study uses a new Women's Empowerment in Agriculture Index to measure women's empowerment across several domains. It finds that higher overall empowerment scores, as well as greater group participation, control over assets and credit decisions, and reduced gender parity gaps, positively impact household and individual dietary diversity. The results suggest policies should strengthen women's access to and control over land, resources, credit, and leadership opportunities to improve food and nutrition security outcomes.
Urbanization and its effect on food securityMahmud Shuvo
power point presentation on urbanization and its effect on food security.you can easily find here your necessary data and charts about this matter in respect of BANGLADESH.
Dynamic pricing: Lessons from Airline Revenue ManagementTom Bacon
Dynamic pricing is practiced across industries to personalize prices based on customer data analytics. Pioneered by airlines in the 1980s as revenue management, it involves segmenting customers, adjusting prices based on demand forecasts, and unbundling/rebundling services. Tom Bacon has applied these techniques at several airlines, leading to increased ancillary revenue and competitive fare positioning through integrated pricing, merchandising, and operations.
This document provides an overview of a course on nutrition and food insecurity taught by Dr. Haji Aman. The course covers topics such as different food systems, food miles, barriers to local food systems, and measuring food insecurity. It defines key concepts like food security, nutrition security, and famine. Food security exists when people have reliable access to nutritious food, while nutrition security additionally considers health and care factors. Famine is measured on scales of intensity and magnitude based on mortality rates and malnutrition levels. African countries are prone to famine due to factors like conflict, population growth, and poor governance. Stages of food insecurity progress from early coping strategies to crisis and distress strategies as conditions worsen.
Global commodity prices have been rising since the COVID-19 pandemic, including prices for energy, agriculture, food, oils, meals and grains. As a net importer of commodities like wheat, cooking oil, fuel and fertilizer, increasing global prices will directly and indirectly impact Ethiopia's food security and inflation. Prior to the Ukraine-Russia crisis, domestic inflation in Ethiopia was already being driven up, particularly food inflation. Rising fertilizer and wheat prices may decrease agricultural productivity and increase food insecurity. The document recommends that Ethiopia increase social protection coverage and enhance domestic productivity to mitigate risks from volatile international commodity prices.
This document summarizes key concepts and approaches related to food security and sovereignty from various countries' laws and policies. It discusses Brazil's focus on the "right to decide" in its food security plans. Experts note differing interpretations of food sovereignty and lack of consensus on its definition. The document also outlines concepts of agroecology, food sovereignty in Ecuador's constitution, and food security and sovereignty laws and strategies in Bolivia, Nicaragua and other countries.
The future of sustainable livestock systems in low- and middle-income countriesILRI
Presented by Shirley Tarawali at the Expert dialogue: The future of sustainable agriculture. Let’s think about… livestock, German Federal Ministry for Economic Cooperation and Development (BMZ), 28 June 2022
Kilimo Kwanza Investment Presentation To Tanzania Diaspora May 2011 ShamteApollo Temu
The document discusses investment opportunities in agriculture in Tanzania. It outlines Tanzania's agricultural potential, including large amounts of arable land and water resources that are underutilized. It describes recent government initiatives to modernize and commercialize agriculture through programs like Kilimo Kwanza and SAGCOT. These initiatives aim to address constraints, mobilize financing, improve institutions, provide incentives, and develop infrastructure to realize Tanzania's potential and transform the agricultural sector.
This document discusses pro-poor growth and provides definitions and theoretical underpinnings. It defines pro-poor growth as growth that significantly reduces absolute poverty. White and Anderson propose 3 definitions, including when the poor's share of income exceeds their current share. Theories from the 1970s suggested inequality causes growth, but empirical evidence now rejects this Kuznets hypothesis. Current debates examine whether inequality initially affects growth rates or vice versa.
Presentation during the Bureau of Agricultural Research (BAR) Seminar Series on February 23 and 24, 2017 at RDMIC Bldg., cor. Visayas Ave., Elliptical Rd., Diliman, Quezon City
The document discusses pricing strategies for companies during economic downturns. It outlines common pitfalls like lowering prices too much or basing prices only on costs. The document recommends more proactive pricing approaches like reinforcing value, adapting offers for different customer segments, controlling discounts, preparing for price changes, and focusing on profitable customers.
The document discusses pricing strategies during economic downturns. It outlines common pricing pitfalls like using discounts to drive volume or lowering prices without aligning to value. It recommends reinforcing value provided, preventing commoditization, controlling discounts, and preparing the organization for price adjustments. Proactive strategies include segmenting customers and creating flexible offers, addressing unwarranted price variances, managing the "price waterfall", investing in less costly customers, and defining pricing objectives and sales break-evens.
This document summarizes a presentation by Simon-Kucher & Partners, a global pricing consultancy, on achieving pricing excellence. It discusses how companies can increase profits by optimizing their pricing through value strategy, value pricing, and value selling. It provides examples of how to set value-based prices, bundle offerings, and equip salesforces. The document also outlines Simon-Kucher's typical project approach to help clients develop pricing solutions through status quo analysis, solution development, and implementation preparation.
This document discusses costing and pricing strategies for businesses. It defines different types of costs like direct, indirect, fixed and variable costs. It also explains how to calculate the cost per unit of production and break-even point. The document then discusses various pricing strategies like premium pricing, penetration pricing, price skimming, economy pricing and psychological pricing. It emphasizes the importance of understanding costs and setting the right price point to maximize profits.
ProductCamp Vancouver 2019 Value to the CustomerSteven Forth
Price and value are central to the user experience. Ignoring them leads to poor design decisions. Ask how does each stakeholder receive emotional and economic value? How is that value distributed over the customer journey?
This document provides an overview of pricing strategy and the pricing process. It discusses determining demand through analyzing price sensitivity and elasticity. It also covers estimating costs, analyzing competitors, and selecting a pricing method. The document presents concepts like economies of scale, experience curves, break-even analysis, and outsourcing. It concludes with factors to consider when selecting the final price, such as other marketing activities and company pricing policies.
This document discusses pricing decisions and strategies. It covers understanding price, factors that affect pricing like costs and competition, methods for setting prices, and adapting prices over time and locations. The key steps in setting a price include selecting objectives, determining demand and costs, analyzing competitors, choosing a pricing method, and selecting the final price. Common pricing methods are markup pricing, absorption cost pricing, target-return pricing, and perceived value pricing. Companies also consider geographical pricing, discounts, promotional pricing, and price changes over time in response to costs or competitors.
The document discusses various pricing strategies and approaches. It covers factors that influence pricing decisions, both internal like costs and objectives, and external like competitors and consumer perceptions. It also describes three main approaches to determining prices: cost-based using costs of production, buyer-based using perceived value, and competition-based by considering competitors' prices. Specific pricing strategies are also outlined, like penetrating the market with low introductory prices or "skimming the cream" with high initial prices.
The document provides an overview of business model components and strategies for direct and indirect sales channels. It discusses:
- The key components of a business model including customer segments, value propositions, channels, customer relationships, revenue streams, resources, activities and costs.
- Factors to consider for direct and indirect sales channels such as costs, target customers, partnerships, and balancing coverage between the two. Direct sales are suggested for high potential customers while indirect channels can help reach new customers.
- Examples of companies that use different balance of direct and indirect sales, such as Apple's mix of retail stores and partners, and Coca Cola relying entirely on indirect channels.
EU Analytics Consultancy Roll-Up Deck 21 July 2015MeasureMatch
Project Z aims to create a network of analytics consultancies across Europe through acquisition and organic growth. It plans to acquire stakes in initial consultancies generating €2.5 million in revenue and expand to 10 consultancies across 6 markets generating over €60 million by 2020. The goal is to fill a gap in the market for an independent, multi-market analytics consultancy that can provide strategic guidance and integrated technology solutions to help brands optimize customer experiences and growth. Funding of €15 million is required to acquire consultancies and fuel the expansion plans.
My final project on the masters in e-commerce at DCU. I developed the idea & led a team of four people over the summer 2010. The project was a business plan for a discount and promotional advertising platform, that lets companies automatically promote their product and service offerings to an increasingly value hungry consumer market. It provides highly targeted and location based discount advertising to consumers in a more cost effective and efficient way than existing platforms and marketing
channels.
The document discusses different approaches for companies to access the European market, which has 500 million consumers. It describes traditional approaches like using distributors or organic growth, but notes they can be costly. The document then introduces a new approach called the Power Landing Zone, which combines the customer relationship benefits of organic growth with the lower costs of using a distributor. It provides a total market access platform through services like sales, marketing, distribution and financial management.
This document discusses pricing strategies in retail. It begins by outlining the speaker's experience in retail management. It then discusses different pricing methods like cost-plus, competition-based, and value-based pricing. It notes that the retail industry is different due to factors like high sales volume, competition, and low margins. As such, different retail formats like supermarkets, hypermarkets, and discount stores require different pricing models due to their varying profit and loss structures. The document also discusses how assortment size, category, channel, and promotions further impact appropriate pricing solutions. It provides the example of Poundland, a UK retailer that prices most items at £1. Finally, it briefly touches on antitrust authorities and comparison shopping
The document discusses different approaches for growing international sales in Europe, describing traditional methods like distributors and organic growth. It then introduces a new approach called the "Power Landing Zone", which combines the customer relationship advantages of organic growth with the lower costs of distributors. The Power Landing Zone provides a complete sales and marketing platform through a flexible suite of customizable services.
The document provides an overview of key topics related to sales knowledge, including customers, products, technologies, and channels. It discusses the importance of being an expert on products and customers, and how knowledge builds relationships and leads to more sales. Specific areas of sales knowledge are outlined, such as knowing the company, products, resellers, advertising, pricing, competition, and technology. The role of various sales tools like pricing sheets, discounts, markups, and return on investment are also summarized.
The document provides an overview of key topics related to sales knowledge, including customers, products, technologies, and channels. It discusses the importance of being an expert on products and customers, and how knowledge builds relationships and leads to more sales. Specific areas of sales knowledge covered include the company, products, resellers, advertising, promotions, pricing, competition, technology, and financial metrics. The document emphasizes gaining a thorough understanding across many areas in order to effectively sell to customers.
This document discusses customer lifetime value (CLV) and how to optimize marketing strategies around it. It covers:
1. Choosing the right key performance indicators (KPIs) to focus on like CPA, ROAS, profit, or CLV.
2. An overview of customer centricity and how CLV is the "Holy Grail" metric for understanding customer strategies and analytics.
3. How to take action and put the chosen KPI into practice through campaign reporting, optimization, and ensuring the right data integration and technology platforms.
4. A short introduction to marketing experiments for proving the effectiveness and value of marketing efforts through controlled experimentation.
Anyone who does not include “profit” in their definition of brand likely has never run a brand before. To me, a product is the basic commodity you sell but a brand creates a bond, with the intention of achieving a power and profit beyond what the product alone could achieve. The only reason you would ever add more investment to create a brand is because you believe you can get more back from that investment than just selling the product. If you wish to succeed in Brand Management, you have to understand brand finance. After all, you are running a business. If you started your brand to fulfill a personal passion or promise, I will tell you that a profitable brand will allow you to fulfill a lot more promises. If you just like the activity of Marketing, then you should become a subject matter expert, not in charge of a branded business.
The document discusses different approaches for companies to grow sales in Europe, including using distributors or growing organically. It proposes a third option called the "Power Landing Zone", which combines aspects of using distributors and organic growth. The Power Landing Zone provides services like sales, marketing, distribution, and billing on a flexible as-needed basis. This approach aims to give companies direct customer relationships and higher profits compared to traditional distributors, but with lower costs and risks than organic growth.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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1. AFC Pricing Workshop Basics of pricing put into practice 24 November 2010 Check our website: http://www.thehouseofmarketing.be Follow us on Twitter. LinkedIn or Facebook
8. Team of consultants with different nationalities and cultural backgrounds enabling us to easily integrate the local culture while managing the multicultural differencesGeography & Nationality 4
28. Clients across many different sectors ICT & Media Utilities & Resources Financial & Other Services Consumer Goods & Retail Healthcare & Public Sector Transport & Logistics 7
34. Launched new product for NetlogPersonal information: Live in Ghent, play soccer competitively, cannot choose between snowboarding and skiing, love electro and house festivals & parties, South-America is my favorite holiday destination.… 9
35. 10 Pricing in The News Increasing price InBev & AlkenMaes increase beer prices* 23/08/2010, De Tijd NMBS increases tariffs* 16/08/2010, deredactie.be $ Lowering price or price image Delhaize decreased prices of 1000 products 01/04/2010, De Tijd Danone launches discount range of yoghurt 12/09/2008, Le Figaro $ Cutting Costs Solvay keeps on cutting costs in 2010 18/02/2010, De Standaard VW stops its production for a week 23/02/2009, De Tijd * Note: Common reasons given are increased costs of raw materials and other resources., reduced sales and high inflation
36. Pricing is a huge lever to increase profit 11 Profit + 13% Improve Price by 5% Profit increase Profit + 50% Total Revenue = 100 Fixed Cost = 65 Profit = 10 Variable Cost = 25 Reduce Variable Costs by 5% Improved price realization of 5% generates 50% profit improvement* * Note: Assuming Average Fortune 500 Company
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39. 32% said prices will definitely have to be lowered in coming year
40. Only 14% of respondents said would raise prices, and in 10% of the cases, would raise prices less than the increase in costs, putting additional strain on margin
41. And yet… 62% of respondents say their customers perceive their product as offering a unique solution and are willing to pay a premium for itSource: THOM Pricing Survey 2009 – preliminary results of 700 participants 12
42. 13 Organizational misalignment around pricing 1 Gaps in price execution and management (Unwarranted variance in field, reactive pricing...) 2 Offer not aligned to different value requirements of segments or desired customer behaviors 3 Failure to drive and sustain value differential 4 Not effectively communicating value to change customer’s perceptions 5 From our experience, companies face many barriers to achieving higher price realization Target price Price realized Value based pricing is about addressing these gaps to increase profitability
43. 1 Organizational misalignment around pricingDiffering, and at times conflicting goals, relating to pricing within same company can limit the effectiveness of pricing strategies “Get me both higher market share and profit . . . now” President Marketing Finance R&D Sales BU General Manager Operations “This is the best product with the best technology on the market. It should be worth millions” “This product took years to develop and our prices need to recapture this huge investment” “If we bundle in more services we can justify higher prices and drive market share” “Customers are saying our price is too high and competitors have and lowered price” “We are well behind this quarter. Let’s do what it takes to start driving volume now” “Special requests from customers are killing us. It’s driving our costs through the roof” Pricing should be addressed strategically after finding common grounds and approaches on pricing and value management 14
44. Outliers Acceptable line Outliers 2 Price execution gaps: Unwarranted variance across pricingSophisticated customers use your discounting policies to gain unwarranted discounts Results 50% 45% 40% 35% 30% Actual discount 25% 20% 15% 10% 5% €0 €100.000 €200.000 €300.000 €400.000 €500.000 €600.000 €700.000 €800.000 €1.000.000 €900.000 Sales revenues 15
49. Differences in value can be captured with product variations or serviceaugmentation that creates natural fences between segments 17 17
50. Example Carbon Black Producer 4 Failure to sustain and drive differential value Sustain differential advantage Drive differential advantage Traditional way Value-based way Less Freight €0.03 Product Product Less Defective €0.08 Cost Cost Positive differentiation Less WIP Scrap €0.07 Price Price Fewer Material Rejection €0.05 Value Value Customers Customers Reference Value € 0.85 / kg Next best competitive Alternative internal mixing costs Change approach for new product development to ensure delivered value e.g. IKEA Innovations sustain and expand differential value 18
51. Example Carbon black particles Better product dispersability creates more complete mixing that... Our cleaner product creates output reliability which... … allows you to target supply – sensitive segments. generating improved revenue of … reduces total raw materials used. decreasing input cost by € 0.06 / kg € 0.10 / kg Example Carbon Black Producer 5 Not effectively communicating value to change customer’s perceptions Concept Product Focus “What do we offer?” Features Features Application Focus “Why should the customer care?” Benefits Benefits Revenue Drivers Cost Drivers Customer Focus “What is that worth?” € Value Better articulating value helps to change price perceptions and justifying price points 19
53. Three elements need to be considered to pricing 21 Determine value needs, perceptions and price sensitivities of customers or segment Understand cost to serve and how these change over time Costs Customers Competition Identify how your offer compares to competition and develop competitive scenarios
54. Determine contribution margin 1 Identify incremental costs 2 3 Identify volume/price trade-offs Evaluate the market context to understand profit implications 4 Cost Cust Costing: deciding on the most profitable activities Comp 22
55. Contribution margin: variable & fixed costs 1 Cost Cust Comp Company XYZ: Price Ex. € 10 Total Contribution =3.000 (Per Unit = € 3) ....................................... Unit variable cost Ex. € 7 Fixed Costs Ex. 1.500 Contribution Margin = 3.000/10.000 = 30% Profits = 1.500 Unit Sales Ex. 1.000 Total Contribution = Sales revenue – Total Variable Cost Contribution Margin (%) = Total Contribution / Sales Revenue 23
56. Cost Cust 2 Identifying The Incremental Costs Comp Incremental costs: Cost of production for one additional unit Variable cost: Cost of last produced unit NOTaverage variable cost Fixed costs: Most seen as incrementalBUT be careful of step changes… Opportunity costs: The contribution foregone when an asset is used for one purpose instead of another 24
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58. Identify volume/price trade-offs: Breakeven analysis - (-10) %BE = (30+(-10)) = 50% -Δ Price %BE = (CM +Δ Price) Cost Cust 3 Comp Unit Breakeven Sales % Breakeven sales change Price Ex. 10 Total Contribution Per Unit = 3 ......................... Example Current price: € 10 Variable cost/unit: € 7 Current Weekly Sales: 1.000 Units How much would sales have to increase to make a 10% price reduction profitable? Unit variable cost Ex. 7 Fixed Costs Ex. 1.500 Break-Even Unit Sales = 1000 Break-Even Sales = Fixed Costs / Total Contribution per unit 26
59. 4 Cost Cust Strategic guidelines when facing different cost types Comp Cost Type Cost Type Strategic Objective High Variable costs High Fixed Costs Opportunity Costs Drive Price Drive Volume Capacity Optimization Low Contribution Margin High Contribution Margin Contribution Margin foregone Example: Wholesale distribution Office supplies, Technology distribution Example Chemical plant, Pulp and paper. …
67. Differences in value can be captured with product variations or serviceaugmentation that creates natural fences between segments 30 30
68. Cost Cust Tiered offerings are creating fencesdemonstrating value and increasing profits Comp Dell – Consumer Choices Duracell Marriott – Consumer choices BMW - series
69. Cost Cust Reinforce & communicate the value you provide in the market Comp Goal: Frame the reference
78. Common opportunity areas we see that can result in enhanced price realization Price Opportunity # 1: COLLECT MORE ON ALL OFFERINGS BY REDUCING PRICING VARIABILITY Price Opportunity # 2: MAKE MORE MONEY ON DIFFERENTIATED SERVICES Price Opportunity # 3: IMPROVE BUSINESS MIX TO IMPROVE PROFITS 35
81. Goals for 2011: increase sales by 20% and increase margins realizedQuestions Are there types of customers which are more/less profitable than others? Are there account managers with lower or higher margins? What does price band analysis tell us?
82. Solutions case Some customer types seem to be more profitable than others. All account managers set on average higher prices than expected (negative avg discount) Are there types of customers which are more/less profitable than others? 2. Are there account managers with lower or higher margins?
86. Are there a lot of outliers or is everything scattered across a single band?
87. Outliers mean that policies are not always adhered to. Every outlier would need to be checked and evaluated individually.Analyzing found results Price banding can help identify customers with a too high or too low discount
101. …Check correlation discount - country Identify possible leakages Correlation discount - salesperson Interviews for yearly rebates. promo’s. payment term discounts. etc. Data analysis Difference between list price and pocket price can sometimes even be so big that costs are no longer covered
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103. Understand which sales drive incremental capacity costs and which do not. enabling company to price to profitably recover capacity cost from the former. while pricing to drive incremental contribution from the latter
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105. Target customers (or jobs) that most value capabilities for profitable growth and focus your resource investments of service to those segments
106. Anticipate and plan for changes in competitor and customer behavior that could threaten your competitive position in your target segments
107. Collect and communicate competitive information to minimize the impact of negative-sum competitive confrontations
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109. Sell “value delivered”. not features. and grow markets by educating more customers on the value that your company can deliver