Price and value are central to the user experience. Ignoring them leads to poor design decisions. Ask how does each stakeholder receive emotional and economic value? How is that value distributed over the customer journey?
Pricing for innovation 14 feb2018 venturelabsKaren Chiang
Businesses are finding it challenging to price innovations. This presentation highlights a value-based approach:
- Pricing is central to how you communicate your value and position your offer
- Value has economic and emotional aspects – both matter
- Market segmentation is the foundation of your pricing strategy
- Connect the value metric to the pricing metric
➔ Pricing power is important to investors
Organizational Transformation to Value Based Pricing: A Case Study with Ardex...LeveragePoint Innovations
Stephan Liozu, CEO of Ardex Americas, presents how his mid-sized manufacturing company transitioned from a cost-based to a value-based pricing strategy.
Stephan will tell his story of a transformational journey beginning in 2008, the benefits today, lessons learned, and the company's future path. Hear real-world, practical advice from a successful industry leader.
"A strong market orientation does not occurs by mere proclamation. To attain a strong orientation, a business needs to adopt a market-based management philosophy. This means implementing a process for tracking market performance and restructuring an organization around market rather than products or factories and creating employee culture that is responsive to customers and changing market condition." -Robert J. Best
25 Pricing Strategies for Subscription and Online CommerceOneBill
25 innovative pricing strategies for a subscription business.
As more and more companies transform their business to a subscription model, there is one important strategic element that is largely overlooked: PRICING STRATEGY.
This 25-page e-book offers:
* Creative ways of offering pricing models with examples
* Inspire you to try one or more or combination of many to suit your business
* Learn the importance of pricing strategy to increase customer base and revenue
* Adopt a subscription platform approach for running your subscription billing automation than just sending recurring invoices to your customers.
Today companies face their toughest competition ever. Moving from a product and sales philosophy to a holistic marketing philosophy, however. given them a better chance to outperforming the competition. And the cornerstone of a well conceived marketing orientation is strong customer relationship. In this presentation, we discuss how companies can win customers expectations. We also discuss the use of database marketing for customer relationship management
Pricing for innovation 14 feb2018 venturelabsKaren Chiang
Businesses are finding it challenging to price innovations. This presentation highlights a value-based approach:
- Pricing is central to how you communicate your value and position your offer
- Value has economic and emotional aspects – both matter
- Market segmentation is the foundation of your pricing strategy
- Connect the value metric to the pricing metric
➔ Pricing power is important to investors
Organizational Transformation to Value Based Pricing: A Case Study with Ardex...LeveragePoint Innovations
Stephan Liozu, CEO of Ardex Americas, presents how his mid-sized manufacturing company transitioned from a cost-based to a value-based pricing strategy.
Stephan will tell his story of a transformational journey beginning in 2008, the benefits today, lessons learned, and the company's future path. Hear real-world, practical advice from a successful industry leader.
"A strong market orientation does not occurs by mere proclamation. To attain a strong orientation, a business needs to adopt a market-based management philosophy. This means implementing a process for tracking market performance and restructuring an organization around market rather than products or factories and creating employee culture that is responsive to customers and changing market condition." -Robert J. Best
25 Pricing Strategies for Subscription and Online CommerceOneBill
25 innovative pricing strategies for a subscription business.
As more and more companies transform their business to a subscription model, there is one important strategic element that is largely overlooked: PRICING STRATEGY.
This 25-page e-book offers:
* Creative ways of offering pricing models with examples
* Inspire you to try one or more or combination of many to suit your business
* Learn the importance of pricing strategy to increase customer base and revenue
* Adopt a subscription platform approach for running your subscription billing automation than just sending recurring invoices to your customers.
Today companies face their toughest competition ever. Moving from a product and sales philosophy to a holistic marketing philosophy, however. given them a better chance to outperforming the competition. And the cornerstone of a well conceived marketing orientation is strong customer relationship. In this presentation, we discuss how companies can win customers expectations. We also discuss the use of database marketing for customer relationship management
This document reviews best practice in pricing processes to provide a reference against which current practices and proposals can be tested. Our objectives have been: to research the attributes of world-class pricing through publications and academic sources; to investigate how these attributes are applied in practice to products and services; to assess pricing processes in successful businesses.
In recent years a new attitude toward pricing has emerged. Deregulation and international free trade agreements have increased competition. Price promotion has eroded the power of brand loyalty. Pricing has assumed greater importance to most businesses.
As markets increasingly assume a global dimension, customers can more easily compare prices between one region or country and another, using the internet or a fax machine. They can often locate the same product, or an
acceptable substitute, from another source. Customers are more demanding and fickle, and their expectations increasingly difficult to fulfil.
Price inflation in western economies is now at its lowest for decades. Price increases are no longer accepted without protest from customers, if at all.
The Chairman of General Electric has predicted the onset of the ‘Value Decade’. Global price competition will strengthen because of: reduced product differentiation; global over-capacity for production; significantly diminished trade barriers; efficient information and distribution systems; providing customers with easy access to the prices of suppliers; a growing lack of customers’ loyalty to individual suppliers. Choice will be increasingly driven by price.
This is a challenging scenario that reinforces the need for an integrated strategy and concerted managerial action on pricing.
Pricing processes have lagged behind developments in the market place. They are often characterised by internal conflict between accountants wishing to maximise profit per unit and marketing specialists who seek to maximise
throughput. They are also affected by the potential for strained relations with good customers.
Some companies have downsized their operations to a level where diminishing returns cause them to question the benefits of continuing to focus upon reducing costs. As they switch their attention from cost cutting to adding
value, pricing naturally assumes increased weight in the marketing mix.
We have found many companies reluctant to discuss their own processes.
Some may wish to avoid betraying a lack of sophistication.
Pricing should be a critical issue for the CEO as it is one of the most powerful levers in the business. Successful pricing also depends on clear goal and strategy alignment, which is the role of the CEO. This presentation was made in Seattle to a group of business leaders interested in improving pricing leadership.
When you need to execute a price increase (and make it stick!)MarketCrest
How to get your price increase communicated, executed, and still keep your customers. A guide for sales executives and their managers or any business owner who needed to pass along a price increase and was scared to do it! Managing the process of implementing a periodic price (or costs) increase can be harrowing, but it should be a normal part business life. All too often though, we see increases deployed with mixed results.
The good news is there are steps you can take to ensure your price increase “sticks” and so do your customers. During the series, we will answer some of the most common questions on the topic. We will share our experiences and suggest some smart moves to make, while warning you about a few dumb ones to avoid. Enjoy!
Sellers vs Buyers - “Tactics and Strategies from the Front Lines”Gerard B. Hawkins
SELLERS vs BUYERS
“Tactics and Strategies from the Front Lines”
A definitive guide to techniques for conditioning the “Seller” and techniques for conditioning the “Buyer”
Aims and Objectives
Generation of Supplier Positioning Model
Categorization of Suppliers
Tactics and Strategy applied to relative positions
Buyers Overall Aims
Material Strategy Model
Analysis Considerations
Spend Matrix
Procurement Profile Strategies
Supply Positioning: Portfolio Analysis
Supply Positioning: Analysis
Supplier / Buyer Conditioning
Supplier Conditioning Aims
Techniques
Customers' Expectations and the Supply Chains
The Buyer’s Influence cycle
Conditioning the Seller
Procurement Marketing
This webinar covers the fundamentals of Value Pricing so that participants can:
Understand the relationship of pricing with the other elements of the marketing mix.
Achieve the value you deserve through optimal pricing strategies that maximize profits.
Ensure that marketing is more proactive to optimize value for new products and maintaining value over different life cycles.
Value Based Pricing Strategy PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Value Based Pricing Strategy Powerpoint Presentation Slides. Our topic specific Value Based Pricing Strategy Powerpoint Presentation Slides deck contains twenty four slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
A Value-Based connection: Aligning Commercial Strategy with Sales ExecutionAlex Rumble
AS PRESENTED AT THE - BEYOND THE PILL - CONFERENCE - EYE FOR PHARMA
* Identifying and understanding the "value-Gaps" and applying impact and control segmentation
* A holistic approach for commercial alignment throughout the revenue life cycle (Marketing, Sales and Finance)
* Embed the operating code into processes and systems with pervasive performance measurement
This document reviews best practice in pricing processes to provide a reference against which current practices and proposals can be tested. Our objectives have been: to research the attributes of world-class pricing through publications and academic sources; to investigate how these attributes are applied in practice to products and services; to assess pricing processes in successful businesses.
In recent years a new attitude toward pricing has emerged. Deregulation and international free trade agreements have increased competition. Price promotion has eroded the power of brand loyalty. Pricing has assumed greater importance to most businesses.
As markets increasingly assume a global dimension, customers can more easily compare prices between one region or country and another, using the internet or a fax machine. They can often locate the same product, or an
acceptable substitute, from another source. Customers are more demanding and fickle, and their expectations increasingly difficult to fulfil.
Price inflation in western economies is now at its lowest for decades. Price increases are no longer accepted without protest from customers, if at all.
The Chairman of General Electric has predicted the onset of the ‘Value Decade’. Global price competition will strengthen because of: reduced product differentiation; global over-capacity for production; significantly diminished trade barriers; efficient information and distribution systems; providing customers with easy access to the prices of suppliers; a growing lack of customers’ loyalty to individual suppliers. Choice will be increasingly driven by price.
This is a challenging scenario that reinforces the need for an integrated strategy and concerted managerial action on pricing.
Pricing processes have lagged behind developments in the market place. They are often characterised by internal conflict between accountants wishing to maximise profit per unit and marketing specialists who seek to maximise
throughput. They are also affected by the potential for strained relations with good customers.
Some companies have downsized their operations to a level where diminishing returns cause them to question the benefits of continuing to focus upon reducing costs. As they switch their attention from cost cutting to adding
value, pricing naturally assumes increased weight in the marketing mix.
We have found many companies reluctant to discuss their own processes.
Some may wish to avoid betraying a lack of sophistication.
Pricing should be a critical issue for the CEO as it is one of the most powerful levers in the business. Successful pricing also depends on clear goal and strategy alignment, which is the role of the CEO. This presentation was made in Seattle to a group of business leaders interested in improving pricing leadership.
When you need to execute a price increase (and make it stick!)MarketCrest
How to get your price increase communicated, executed, and still keep your customers. A guide for sales executives and their managers or any business owner who needed to pass along a price increase and was scared to do it! Managing the process of implementing a periodic price (or costs) increase can be harrowing, but it should be a normal part business life. All too often though, we see increases deployed with mixed results.
The good news is there are steps you can take to ensure your price increase “sticks” and so do your customers. During the series, we will answer some of the most common questions on the topic. We will share our experiences and suggest some smart moves to make, while warning you about a few dumb ones to avoid. Enjoy!
Sellers vs Buyers - “Tactics and Strategies from the Front Lines”Gerard B. Hawkins
SELLERS vs BUYERS
“Tactics and Strategies from the Front Lines”
A definitive guide to techniques for conditioning the “Seller” and techniques for conditioning the “Buyer”
Aims and Objectives
Generation of Supplier Positioning Model
Categorization of Suppliers
Tactics and Strategy applied to relative positions
Buyers Overall Aims
Material Strategy Model
Analysis Considerations
Spend Matrix
Procurement Profile Strategies
Supply Positioning: Portfolio Analysis
Supply Positioning: Analysis
Supplier / Buyer Conditioning
Supplier Conditioning Aims
Techniques
Customers' Expectations and the Supply Chains
The Buyer’s Influence cycle
Conditioning the Seller
Procurement Marketing
This webinar covers the fundamentals of Value Pricing so that participants can:
Understand the relationship of pricing with the other elements of the marketing mix.
Achieve the value you deserve through optimal pricing strategies that maximize profits.
Ensure that marketing is more proactive to optimize value for new products and maintaining value over different life cycles.
Value Based Pricing Strategy PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Value Based Pricing Strategy Powerpoint Presentation Slides. Our topic specific Value Based Pricing Strategy Powerpoint Presentation Slides deck contains twenty four slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
A Value-Based connection: Aligning Commercial Strategy with Sales ExecutionAlex Rumble
AS PRESENTED AT THE - BEYOND THE PILL - CONFERENCE - EYE FOR PHARMA
* Identifying and understanding the "value-Gaps" and applying impact and control segmentation
* A holistic approach for commercial alignment throughout the revenue life cycle (Marketing, Sales and Finance)
* Embed the operating code into processes and systems with pervasive performance measurement
How to Create Value and Achieve Trusted Business PartnershipsGlobal Partners Inc.
All too often we hear sales people complain that their customers continue to resist value arguments and insist that the lowest supplier price will get the business. However, it does not have to be this way. In fact, effectively selling value can transform you and your company into a Trusted Business Partner to your customers.
Learn how to:
- Define Value Selling and Value Marketing
- Develop quantified value propositions
- Identify the Value Buyers in your Customer's organization and how to get to them
- Determine high impact Value Selling messages
- Consistently apply Value Selling and Marketing techniques to get the prices you deserve
- Integrate Value Selling Plans with your Strategic Account Plans and coach account managers to improve their Value selling capabilities
65% of executives believe that they are not able to charge the prices they deserve for their products and services *
46% of companies believe they are involved in price wars. In some countries, such as Japan that figure is as high as 85% *
Why are so many companies failing to achieve prices for their products and services that reflect the true value they provide to customers? In our experience, with hi tech, energy and healthcare clients, failure to achieve value pricing is due to lack of preparation, communication capabilities and negotiation skills of the sales people.
What you will learn:
- Dynamics between price discounts and profitability.
- Quantifying and communicating the impact of the offer value to justify a fair price.
- Identifying the specific buyers who recognize the importance a good value offering.
- Circumventing price-only procurement buyers without alienating them.
* 'Global Pricing Study 2011: "Weak pricing cuts profits by 25%"'. Simon – Kucher. August 2011.
More and more sales are moving from physical shops to online stores. A trend that was already on the rise, the COVID-19 pandemic has accelerated the digitalisation process. Now, many retailers need to create clear online retail strategies that also address the issue of price transparency
In this webinar, we will share our methodology for designing sustainable price and promotion strategies and provide some tangible actions to help you assess your current strategy.
Leveraging the modern purchasing funnel is one of the most powerful ways of maximising business ROI from your brand and marketing spend. Do you really know what the purchasing funnel is for your category, how you are performing against your competitors, where the holes are in your funnel, and how many customers you are really losing?
Pricing Strategy: How To Win With Subscription Pricing ModelsZuora, Inc.
http://bit.ly/PricingStrategySlide This presentation is focused on your pricing strategy and how to drive massive revenue growth. Zuora and our partner Simon-Kucher do lot of events together – pricing is always one of the most popular topics, because it’s such an important strategic lever. Pricing is even more important for subscription businesses – We’ll discuss why. We’re fortunate to work with a lot different types of subscription businesses and we learn about their subscription journeys – this is the content that we want to share with you. http://bit.ly/PricingStrategySlide
Lessons learned launching and scaling capability management november 2020Steven Forth
Lessons learned in launching and scaling capability management projects. Big bang or start small. One large model or many linked models. The roles of leadership. Delivering value to employees first.
Design decisions in job architectures and competency modeling June 2020Steven Forth
Skill and competency management has emerged as a required function for organizations struggling to adapt to new circumstances. A well designed skill and management program can square the circle of resilience - efficiency - adaptation, allowing organizations to shift gears from one mode to another. Implementing skill and competency management requires a series of design decisions.
The Ibbaka Talent Platform helps you align capabilities with goals at an individual, team and organizational level. It becomes the system of record for skills within your organization, aligning all of your talent management systems around organization performance and sustainable growth.
Redesigning Ownership - Presentation at Intersections 2019 in LisbonSteven Forth
Design thinking can be applied to many things other than products and services. One of the things we design are organizations and how we own them. Are current models of ownership fit for purpose? What are the goals
Pricing for product managers vancouver nov 2017Steven Forth
Product managers have the critical role to play in pricing early stage innovation. This presentation for Product Management BC introduces some basic pricing concepts for product managers.
The team fit vision for skill and expertise management october 2018Steven Forth
TeamFit is a leader in the application of AI, machine learning, semantic inference and natural language processing to skill and expertise management. We use these to automate skill profiles, uncover potential and predict performance.
Our mission is to uncover human potential and help people find the projects where they can have the most impact.
How will the internet of things transform pricing may 24 2017Steven Forth
The Internet of Things has reached critical mass. Understanding how it will change pricing has become a critical business challenge. This presentation gives a quick overview of pricing basics and then asks how the IoT will impact pricing practices and models.
TeamFit is a skill management platform.
We help organizations understand and discover their potential and to use this to build better teams. We do this through a subscription to our platform and through an advisory skill insight service.
Our goal is to help people understand and share their skills in order to get better insights into their own skills and potential and the skills of the people around them.
Skills management for learning and developmentSteven Forth
Skills are the new currency for learning and development. They are the missing link that connects learning to performance and the integration point for HRIS, talent management and performance management systems.
Use TeamFit skill insights to manage critical personnel risks in Mergers & Ac...Steven Forth
TeamFit's skill management AI should be used before M&A to understand skills and skill fit between two companies and after the combination for skill integration and talent retention.
Pricing and innovation New Ventures BC April 2017Steven Forth
Pricing is core to early-stage innovation. Learn the best practices. Combine economic and emotional value. Understand how pricing changes across the technology adoption cycle.
TeamFit in the professional services ecology June 2016Steven Forth
Professional services companies are under intense competitive pressure and are turning to software to find a competitive edge. How do all these new systems fit together?
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
3. 3
Meetup March 21 at VentureLabs
Pricing and Value Case Studies
from London and Vancouver
London – how the Financial Times is transforming
its B2B value proposition with Karen Chiang
Vancouver – how understanding economic impact
transforms pricing and go-to-market strategy at a
precision agriculture company with Brian Kahnert
5. Pricing in product management
5
Offer Cost Price Customer Value?
What we often see
6. Pricing in product management
6
Offer Cost Price Customer Value?
Customer Value Offer Price Cost
What we often see
A better approach
7. Pricing Goals and Value
Pricing is a powerful lever to improve
revenue, profit or market share
➔ However, without value there is
nothing to price
Price should reflect value
➔ Pricing and value are closely
connected
➔ When there is a value-price
disconnect, people are unhappy
7
49. Pricing consultancy and technology company
built by experienced entrepreneurs
We understand innovation because we live it
Our passion is improving product launch and in
market success through better strategic pricing
and execution
Understand the larger picture of segmentation,
targeting, value modeling, value propositions
and pricing architecture
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Steven Forth
Managing Partner
steven@ibbaka.com
+1 604 763 7397
Karen Chiang
Managing Partner
karen@ibbaka.com
+1 778 628 4085
Rashaqa Rahman
Consultant
rashaqa@ibbaka.com