The document discusses various pricing strategies such as price skimming, penetration pricing, loss leader pricing, and peak load pricing. Price skimming involves setting a high initial price for new products to earn high profits from early adopters and then lowering the price over time. Penetration pricing uses a low introductory price to gain market share. Loss leader pricing sells select products below cost to attract customers into stores where they will purchase additional, full-priced items. Peak load pricing charges lower prices during off-peak periods when there is excess capacity and higher prices during peak periods of high demand.