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Prezentare Hermina Condei - Google Irlanda de la OBI Targu Mures

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Think Infinite
[object Object],Information ,[object Object],[object Object]
[object Object],[object Object],Communication
Entertainment ,[object Object],[object Object],Now
Commerce ,[object Object],[object Object],Now
The way we shop is being transformed - ROPO 55% EU population have changed mind on what to buy after online research 73% European Internet users researched a product online prior to purchasing it offline in year to Apr 2010
Community ,[object Object],[object Object]
Then
Now
Explosion of content From the dawn of humanity to 2003, only 5 exabytes of data was recorded. Now, more than that is generated every 2 days . 35 hours of video are uploaded to YouTube every minute. Social networking now accounts for 1 out of every 6 minutes spent online .
And It’s just getting started
The Internet’s new dimensions mobile, social, personal, local
Search is personal
Local: Everything localized down to you
Implications for your business
Marketing is a sales channel
Most powerful ways to reach your audience ,[object Object],[object Object],+ Audience Target based on who your audience is Options: Demographic & Interests Targeting, Category Targeting, Remarketing, Similar Users
Data, not hype
What are they looking for? Source: Google Insight for Search&Google Keyword Tool asigurari 301.000 credit 296.000 rca 246.000 credite 110.000 asigurare 106.000 rca ieftin 90.500 asigurare casa 49.500 asigurare locuinta 40.500 imprumut 40.000 credite nevoi personale 40.000 Carduri 33.100 asigurari auto 27.100 carduri de credit 22.200 Related terms Local monthly searches
Discover. Analyze. Act. Source: Google AdPlanner&Google Analytics Google AdPlanner Google Analytics
… and ideas come from everywhere
Think Infinite Thank you

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Prezentare Hermina Condei - Google Irlanda de la OBI Targu Mures

Editor's Notes

  1. 250 mil jan 2010 steve jobs
  2. Sources: ComScore, Economy + Internet Trends Analyst Report (Mary Meeker, October 2009)
  3. Internet is data intensive. Companies should learn data analysis, data mining.