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Prezentare Brandfluence 2023 - Social Media Trends
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Prezentare Brandfluence 2023 - Social Media Trends
1.
SOCIAL MEDIA TRENDS 2024
2.
Social Media in
Romania • YouTube- 13.5millionusers • Facebook- 12.9millionusers • TikTok–7millionusers • Instagram–6.2millionusers • LinkedIn–4.1millionusers
3.
Romania in numbers 88.9% Internetusersasa percentageoftotal population 67.1% Activesocialmediausersas apercentageoftotal population 94.8% Percentageofinternet users(16to64)whousea phonetoaccestheInternet 6:41 Averageamountoftimethat internetusers(16to64) spendusingtheinternetdaily 2:15 Averageamountoftime internetusers(16to64) spendinsocialmediadaily 73.7% Percentageofinternetusers (16to64)whouseacomputer toaccestheInternet
4.
THE TRENDS
5.
THE BIGGEST TREND
6.
Short-Form Videos • Short-formvideosarehighlyengagingclipsthatlastanywherefroma15 secondsto3minutes.Optimallengthisbetween30and60seconds. •
Tiktoks,YouTubeShorts,InstagramReels,FacebookReels,Snapchat Spotlight,AmazonVideoShorts,NetflixFirstLaughs,TrillerMusicVideos • TikTokisthemainplatformtowatchshort-formvideos,followedbyYouTube ShortsandInstagramReels.For2024,prioritizeYouTubeShortsanddon't ignoreFacebookReels.
7.
Artificial Intelligence • ArtificialIntelligencereferstoanytypeofcomputersoftwaredesignedto performtasksthatusuallyrequirehumanintelligence •
ChatGPT- AIchatbotthatcreateshumanlikeconversationaldialogue • Bard-Google'sexperimental,conversational,AIchatservice • Perplexity-SearchanddiscoverywithAI • QuillBot-AI-poweredparaphrasingtoolwillenhanceyourwriting • DALL-E-AIsystemthatcancreaterealisticimages • Lexica-AIbasedtooltogenerateimagesusingtext. • NightCafe -Atext-to-imagegenerator
8.
OTHER TRENDS
9.
Hybrid Content • Hybridcontentrepresentsafusionofartificialintelligenceandhumancreativity incontentcreation. •
Hybridcontentoffersadvantageslikequickercontentproduction,tailored personalization,andconsistentquality. • TheblendofAI’sscalabilitywiththeauthentictouchofhumanrefinement makeshybridcontentwidelyappealingforbrandsaimingtoconnectdeeply andefficientlywiththeiraudiences.
10.
Social Media Platforms
as Search Engines • 82%ofcustomersprefersocialmediaovertraditionalsearchenginesfortheir informationneeds. • Facebook,Instagram,andYouTubeareamongthemostpopularplatformsfor searches.PinterestandTikTokarealsogainingtraction. • 74%ofGenZusesTikToksearch. • 51%ofsurveyrespondentschoseTikTokoverGoogleastheirsearchengine.
11.
Hyper-Personalization • Hyper-personalizationinvolvesleveragingdataanalyticstodelivermore relevantcontent,products,oremailstousers. • Spotify’spersonalizedplaylists;Netflix’sviewingrecommendations;Amazon’s tailoredshoppingsuggestions. •
WiththeadvancementinAIandmachinelearning,usersnowexpectcontent tailoredspecificallytotheirpreferences.
12.
Multi-Sensory Social Media •
Multi-sensorymarketingisaimedattriggeringthe5senses–sound,sight, taste,touch,andsmelltoformmeaningfulbondswithyouraudience. • Multi-sensorysocialmediaistheintegrationofdifferentformatssuchasaudio, video,textandevenfully-immersiveenvironments • ASMRVideos,InstagramPostswithMusic,VR,AR
13.
Raw Content • Rawcontentisanycontentthathasnotbeenfilteredthroughaninstructional designprocess. •
PhotoDump-amulti-photoformatallowscreatorsandbrandstotelllonger stories,participateinphoto-specifictrends,andconnectwiththeiraudienceina waythatfeelsauthenticandunfiltered. • Instagram,TikTok
14.
ONE FOR THE
FUTURE
15.
Fediverse • Fediverseor“federateduniverse”istheplacewhereallthedecentralized platformsmeet. • Usersononenetworkinthefediversecanfollow,interact,andsharecontent withusersonanother. •
Mastodon,Bluesky,Minds,Lenster,Snort,Gab,andprobablyThreadsandX.
16.
THANK YOU
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