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SOCIAL MEDIA
TRENDS 2024
Social Media in Romania
• YouTube- 13.5millionusers
• Facebook- 12.9millionusers
• TikTok–7millionusers
• Instagram–6.2millionusers
• LinkedIn–4.1millionusers
Romania in numbers
88.9%
Internetusersasa
percentageoftotal
population
67.1%
Activesocialmediausersas
apercentageoftotal
population
94.8%
Percentageofinternet
users(16to64)whousea
phonetoaccestheInternet
6:41
Averageamountoftimethat
internetusers(16to64)
spendusingtheinternetdaily
2:15
Averageamountoftime
internetusers(16to64)
spendinsocialmediadaily
73.7%
Percentageofinternetusers
(16to64)whouseacomputer
toaccestheInternet
THE TRENDS
THE BIGGEST TREND
Short-Form Videos
• Short-formvideosarehighlyengagingclipsthatlastanywherefroma15
secondsto3minutes.Optimallengthisbetween30and60seconds.
• Tiktoks,YouTubeShorts,InstagramReels,FacebookReels,Snapchat
Spotlight,AmazonVideoShorts,NetflixFirstLaughs,TrillerMusicVideos
• TikTokisthemainplatformtowatchshort-formvideos,followedbyYouTube
ShortsandInstagramReels.For2024,prioritizeYouTubeShortsanddon't
ignoreFacebookReels.
Artificial Intelligence
• ArtificialIntelligencereferstoanytypeofcomputersoftwaredesignedto
performtasksthatusuallyrequirehumanintelligence
• ChatGPT- AIchatbotthatcreateshumanlikeconversationaldialogue
• Bard-Google'sexperimental,conversational,AIchatservice
• Perplexity-SearchanddiscoverywithAI
• QuillBot-AI-poweredparaphrasingtoolwillenhanceyourwriting
• DALL-E-AIsystemthatcancreaterealisticimages
• Lexica-AIbasedtooltogenerateimagesusingtext.
• NightCafe -Atext-to-imagegenerator
OTHER TRENDS
Hybrid Content
• Hybridcontentrepresentsafusionofartificialintelligenceandhumancreativity
incontentcreation.
• Hybridcontentoffersadvantageslikequickercontentproduction,tailored
personalization,andconsistentquality.
• TheblendofAI’sscalabilitywiththeauthentictouchofhumanrefinement
makeshybridcontentwidelyappealingforbrandsaimingtoconnectdeeply
andefficientlywiththeiraudiences.
Social Media Platforms as Search Engines
• 82%ofcustomersprefersocialmediaovertraditionalsearchenginesfortheir
informationneeds.
• Facebook,Instagram,andYouTubeareamongthemostpopularplatformsfor
searches.PinterestandTikTokarealsogainingtraction.
• 74%ofGenZusesTikToksearch.
• 51%ofsurveyrespondentschoseTikTokoverGoogleastheirsearchengine.
Hyper-Personalization
• Hyper-personalizationinvolvesleveragingdataanalyticstodelivermore
relevantcontent,products,oremailstousers.
• Spotify’spersonalizedplaylists;Netflix’sviewingrecommendations;Amazon’s
tailoredshoppingsuggestions.
• WiththeadvancementinAIandmachinelearning,usersnowexpectcontent
tailoredspecificallytotheirpreferences.
Multi-Sensory Social Media
• Multi-sensorymarketingisaimedattriggeringthe5senses–sound,sight,
taste,touch,andsmelltoformmeaningfulbondswithyouraudience.
• Multi-sensorysocialmediaistheintegrationofdifferentformatssuchasaudio,
video,textandevenfully-immersiveenvironments
• ASMRVideos,InstagramPostswithMusic,VR,AR
Raw Content
• Rawcontentisanycontentthathasnotbeenfilteredthroughaninstructional
designprocess.
• PhotoDump-amulti-photoformatallowscreatorsandbrandstotelllonger
stories,participateinphoto-specifictrends,andconnectwiththeiraudienceina
waythatfeelsauthenticandunfiltered.
• Instagram,TikTok
ONE FOR THE FUTURE
Fediverse
• Fediverseor“federateduniverse”istheplacewhereallthedecentralized
platformsmeet.
• Usersononenetworkinthefediversecanfollow,interact,andsharecontent
withusersonanother.
• Mastodon,Bluesky,Minds,Lenster,Snort,Gab,andprobablyThreadsandX.
THANK YOU

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