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Online Forums and Community Building © 2006-2009, CircleBuilder Software, LLC  | Proprietary & Confidential |  06/08/09   Howard Brown CEO, CircleBuilder Software, LLC
Personal and business score card ,[object Object],[object Object],Healthy Balanced  At Risk Welcoming Growing + or - Reputation + or - Attitude What 3 things are you doing to make it  GREAT?
Definitions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do YOU do online?
Where you surf depends on what you need
Connecting for many reasons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2006-2009, CircleBuilder Software, LLC  | Proprietary & Confidential |  06/08/09
Some examples
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
So… what is YOUR purpose/mission?
Do you have an elevator pitch?
What do you want people to do?
[object Object]
Tell me 3 GREAT things
What are your pain points? $$$ Poor customer service How to  connect with  NextGen Limited resources Losing customers  Growth © 2006-2009, CircleBuilder Software, LLC  | Proprietary & Confidential |  06/08/09
Using the 8 C’s to improve your community ,[object Object],[object Object]
Calendaring  ,[object Object]
Communications  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Collaboration  ,[object Object]
Content ,[object Object],[object Object],[object Object]
Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object]
Connection ,[object Object]
Community ,[object Object]
Call to action ,[object Object],[object Object]
So what?
Over   90% of Americans are online in some way.
250 million people are participating in some type  of online social network.  That’s 57% of all online users.
35  billion text messages are sent each month.
100  million videos online. 83% of all users have seen a video online.
4  million articles and 200  million blogs online.
1.5  million residents of online worlds.
Does web 2.0 matter? ,[object Object],[object Object],[object Object],[object Object]
Who is your audience? © 2006-2009, CircleBuilder Software, LLC  | Proprietary & Confidential |  06/08/09   Core committed Next Gen Senior Visitor Seeker
Breaking through ,[object Object],[object Object],© 2006-2009, CircleBuilder Software, LLC  | Proprietary & Confidential |  06/08/09   How can  you  compete?
What’s the best way to connect? Different people need different methods. And many  require more than one method! Text msg Internet Print Phone Mail Posters & Flyers Email
Changing how community is built ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“Touch points” build community Traditional Interactive
Touch points © 2006-2009, CircleBuilder Software, LLC  | Proprietary & Confidential |  06/08/09   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maximizing your touch points Interactive RSVPs, Feedback & surveys Event & Volunteer Matching Custom weekly email Audio and Video Podcasting Cell phone text messaging Viral Marketing  “ tell 2 friends”
So… does web 2.0 matter? It’s not about this… It’s about this…
 
Create a  Facebook  group page, check out  Twitter , and  Second Life  but do not stop there… Fix your current  website ,  print  and  electronic communications  and  make your “touch points” great! Be a mentor, volunteer, help energize Michigan.  We can do it together as a team!
CircleBuilder Software, LLC Connect. Engage. Grow. Prosper. © 2006-2009, CircleBuilder Software, LLC  | Proprietary & Confidential |  06/08/09   www. CircleBuilder .com

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Online Forums And Community Building For Automation Alley Social Media Boot Camp 03 25 09

  • 1. Online Forums and Community Building © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 06/08/09 Howard Brown CEO, CircleBuilder Software, LLC
  • 2.
  • 4.
  • 5. What do YOU do online?
  • 6. Where you surf depends on what you need
  • 7.
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25. So… what is YOUR purpose/mission?
  • 26. Do you have an elevator pitch?
  • 27. What do you want people to do?
  • 28.
  • 29. Tell me 3 GREAT things
  • 30. What are your pain points? $$$ Poor customer service How to connect with NextGen Limited resources Losing customers Growth © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 06/08/09
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 41. Over 90% of Americans are online in some way.
  • 42. 250 million people are participating in some type of online social network. That’s 57% of all online users.
  • 43. 35 billion text messages are sent each month.
  • 44. 100 million videos online. 83% of all users have seen a video online.
  • 45. 4 million articles and 200 million blogs online.
  • 46. 1.5 million residents of online worlds.
  • 47.
  • 48. Who is your audience? © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 06/08/09 Core committed Next Gen Senior Visitor Seeker
  • 49.
  • 50. What’s the best way to connect? Different people need different methods. And many require more than one method! Text msg Internet Print Phone Mail Posters & Flyers Email
  • 51.
  • 52. “Touch points” build community Traditional Interactive
  • 53.
  • 54. Maximizing your touch points Interactive RSVPs, Feedback & surveys Event & Volunteer Matching Custom weekly email Audio and Video Podcasting Cell phone text messaging Viral Marketing “ tell 2 friends”
  • 55. So… does web 2.0 matter? It’s not about this… It’s about this…
  • 56.  
  • 57. Create a Facebook group page, check out Twitter , and Second Life but do not stop there… Fix your current website , print and electronic communications and make your “touch points” great! Be a mentor, volunteer, help energize Michigan. We can do it together as a team!
  • 58. CircleBuilder Software, LLC Connect. Engage. Grow. Prosper. © 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 06/08/09 www. CircleBuilder .com