2. Our Customer - Alex
● Hard Facts: Senior undergraduate student at the University of
Michigan, limited money in bank account
● Interests and Values: Wants to spend time with friends, explore
everything his city has to offer
3. Our Customer - Alex (cont.)
● Computer, Internet, and TV use: Uses his phone and computer
to connect and make plans with friends, browses sites like Reddit
and Twitter for news and leisure
● A Typical Day: Spends his mornings and afternoons doing class
work, with his evenings free to do whatever he wants
● Future Goals: Wants to have a fun last semester and go to new
spots with friends without breaking the bank
4. Key Problems & Motivation
● Key Problems:
○ Wants to explore new bars and restaurants, but
doesn’t know where and when to go
○ On a college budget
● Motivation:
○ Motivated to have a great last semester before full
time job
5. Current Situation
● Asks friends for recommendations
● Scours bar websites for deals
● Goes to the same few locations every week
● Wings it
6. Use Case
“As a Michigan senior, I want to find the best deals
for this Thursday night so that I can try something
new, without spending a lot of money.” - Alex