Peanut Labs is a venture-funded company that partners with game companies and social networks to monetize their user bases through market research surveys. They have found that users prefer completing surveys over other monetization methods like offers, and complete an average of 4 times as many surveys as offers. This document outlines Peanut Labs' business model of connecting their network of over 200 partners and 80 million users to research surveys, which has proven more effective at generating revenue than alternative methods.

1. December 10, 2009 1 Monetizing Games through Market Research Surveys

2. About Peanut Labs Media Founded in 2005 by folks who love games and have built or run independent game companies before. Venture-funded by BV Capital and Leapfrog Ventures Strong financials, 30 employees. Offices in San Francisco and Seattle. 100+ direct research clients in the Fortune 500 200+ MMO, Casual Gaming and Social Gaming partners. 2008 Awards: FAST Top 50, ARF Silver Innovation Award 2009 Awards: OnHollywood Top 100 winner

3. Network of200+ Partners. 80+ million users.

4. Market Research - Global Market Social Media Sampling, a niche that Peanut Labs dominates, is a small but fast growing segment on the total $4 Billion market Social Media Sampling is far more efficient than email surveys - it is the future. Peanut Labs will complete 10+ million surveys in 2009 - 70% of the total social media sampling market in North America 12/10/09 4 Social Media Sampling

6. Research Surveys: User Experience Wins! 12/10/09 7 Happy users! Great User Experience

7. Offers vs. Surveys: The Breakdown Surveyed users on average completed 4x surveys as offers across all ages 12/10/09 8

8. Surveys: How they work 12/10/09 9

9. Click below to see what a survey experience is like. 12/10/09 10

11. Users can still take free Peanut Labs surveys

12. Free surveys offer a better experience than CPA offers for younger users:

13. No Spam

15. Observed Revenue Trend with Surveys & Offers X-axis: eCPM, Y-axis: Number of Weeks *for an average typical set of 1000 daily active users from the same site or game over 12 weeks

16. “By offering Peanut Labs' surveys to our community, we can provide our players an alternative to using money in order to get the coveted in-game items. Many of our members, especially the younger ones, do not always have access to credit cards to purchase items. We see a significant increase in revenue using Peanut Labs.” Howard Marks, CEO Acclaim Games “As a popular online internet gaming destination, IJJI.com's collaboration with Peanut Labs has enabled us to play an integral role in the evolution of how market research accesses the sought after teen sample, particularly for growing industries like gaming, while at the same time, providing us with a substantial new revenue stream. Our experience with Peanut Labs has proven to be a win-win.” Whon Namkoong, CEO NHN-USA

17. Thank you! Contactuswith any questions. Lauren Chow Associate Peanut Labs Media lauren.chow@peanutlabs.com www.peanutlabsmedia.com 415.248.6695 Shane Bliemaster Marketing Associate Peanut Labs Media shane.bliemaster@peanutlabs.com www.peanutlabsmedia.com 415.710.8140