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Pillars of Business Planning
Georgi Kadrev, FMI, SU, March 2010
Any Questions Left
Section: Problem / Opportunity
• State of the Art
• Problems
• Complications
• Wrongs
• Opportunities
Section: Solution / Product
• Mission
• Innovation
• Key Features
• Value Proposition
• Use Cases
Section: Business Model
• Making money
• Pricing Policy
• Direct / Indirect
Section: Market
• Clienets, Users
• Turnover
• Trends
• Fragmentation
• Niche / Gap Analysis
Section: Competition
• Key Players
• Comparison
• “Unfair” Advantages
• Sustainable Advantages
• Handling Copycats
Section: Technology / Intellectual Property
• Know-How
• Intellectual Property
• Keep it Understandable
Section: Prototype
• Features
• Little bugs are OK
• Proof of Concepts
• First Clients
• Short-term Plans
Section: Strategy
• Vision
• Operations
• Development
• Milestones
• Growth Potential
Section: Financing / Investment Needs
• Financial Projections
• Investment Needs
• Exit Strategy
Section: Team / Management
• Background
• In Idea’s context
• Role
• Structure
Section: SWOT Analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
• Internal / External
• Interconnections
Section: Fatal Flaws / Risk Management
• “Plan B”
• Thought-out Idea
• Maturity
• Bullet-proofing
• Peace of Mind
Appendix: Financial Projections
• Budget
• Revenues
• Highlights
• Bottom-Up approach
• References
• Include “Plan B”
Guy Kawasaki / Garage Technology Ventures:
• http://blog.guykawasaki.com/2006/01/the_zen_of_busi.html
• http://www.garage.com/resources/writingexecsum.shtml
• http://www.garage.com/resources/perfectingpitch.shtml
Index Ventures:
• http://indexventures.com/approach/index/category/8
Worthy Resources
• www.fotolia.com (via stockpodium.com)
• www.photoxpress.com
• Diana Ruseva
Photo Credits
E-mail : georgi.kadrev@stockpodium.com
Mobile : 089 9001 887
Contact Info

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