Tijana Starcevic gave a presentation on e-commerce. She defined e-commerce as selling products over the internet. While it may seem easy to start an online shop, it actually requires expertise and a lot of hard work. Some key steps to starting an e-commerce business include choosing a product and target market, setting up an online system and design, filling the site with products, launching the site, and ongoing marketing and optimization. Tijana's own company SixandSeven is an online lingerie shop that aims to provide a unique customer experience through quality products, design, and content focused on love and attention for customers.

1. Tijana Starcevic
Presentation E-Commerce
7th of December

2. Tijana
Tijana Starcevic
25 years old
Belgrade / Amsterdam
Co-Owner SixandSeven

3. Schedule
What is E-commerce
How to start
SixandSeven

4. E-commerce
E-Commerce is selling over internet
10 Million people buy online
More than 8 Million turnover
All products are available
11% growth last year
37500 webshops

5. E-commerce

6. Assumptions
By itself
Anyone can do it
Quick
Easy
Without work? Open a webshop!
No hard work

7. Reality
You need expertise
A lot of work
Difficult
Patience
Technique

8. Steps
1. Which Product & Target Group
2. System & Design
3. Fill with products
4. Launche
5. Marketing
6. Optimizing
7. testing

9. Product & Target group
1. Why?
2. What do I like?
3. Who do I like/understand
4. Competition
5. Brands
6. Stock
7. Do customers buy online?
8. Budget
9.Are the brands willing to work with me
10. 10000000 more questions

10. Product & Target group
Unique product or/and target group Nothing Unique story

11. System and Design
500 1.000.000
Budget
Handeling
Flexibility
Time to market

12. Put in products
Arrange customer service
Write Content
Put products in
Arrange shipment
Test
Test
Stock

13. Put in products

14. Launch
Btw you didn’t started yet 

15. Marketing

16. Marketing
-SEO -SEA -TV
-Social Media -Affiliate Marketing -Radio
-E-mail marketing -Compare -Advertising
Budget
Time
Sustainable

17. SEO
-Content
-Technique / Sitespeed
-Links and likes
Advantages
-Sustainable
-Cheap
-Best Result
Disadvantages
-Lot of time
SEO -Lot of work
-Lot of competiton

18. SEA
Advantages
-Quick
-Lot of traffic
Disadvantages
-Expensive (cpc)
SEA -Only traffic no sales
garanteed
-Not sustainble

19. Urkjes.nl
Advantages
-Cost per sales
-A lot of reach
Disadvantages
-Pay start-up
-A lot of useless sites

20. SixandSeven
SixandSeven, Everything out of love and attention
Lingerie webshop
Love for customers
Customer attention Not many good looking
lingerie webshops
Love for lingerie
Interest in E-commerce

21. SixandSeven
SixandSeven, Everything is a present
Trustworth
Nice design
Nice content
Story

22. Reality
Creativaty
Imporvement
Quick
Passion
Learning
Contacts
Fun

23. Bye and like us on Facebook!!!!