Why the future of retail is made up of bits AND atoms. The changing face of retail with the rise of online. This presentation looks at the opportunities and challenges of merging physical and digital retail.

1. Merged
Why the future of retail is made up of bits AND atoms
Simon Liss - Omnifi

2. Our Vision
Creating better connected spaces with forward thinking clients

3. A bit about us
• Independently owned leisure and retail digital innovation agency
• We design, develop and manage digital services which are
designed to work in harmony with physical locations
• We help clients identify in-situ technology opportunities
• We have an excellent pedigree in “mobile” and “web” – most of
the team have been working in the space all of their career
• We’re not a marketing agency, we want to work with clients on
an on-going basis, constantly improving our services (their
products!)
• We’re small, but perfectly formed

4. TUI - Holiday Design
Stores

5. World Vision –
Connected Retail

6. Cass Art – Staff App
• iPad app housing eComm
website with a customer data
capture form overlaid on the
content
• Allows staff to send purchase
links directly to customers

7. Why the future is merged….

8. eCommerce is boring
It’s convenient
No emotion
Not sociable
Not very fun

9. The future is merged
MULTICHANNEL CONNECTED MERGED
ATOMS BITS ATOMS BITS ATOMS BITS

10. Post-PC > Post-Mobile
PC
Mobile
IoT &
AR
1976 Apple I launches
2000 PC sales tail off
1990s mobiles
become mass market
2016 90% of UK has smartphone
UBIQUITOUS COMPUTINGDESKTOP COMPUTING MOBILE COMPUTING

11. What does that mean for retail?
PC
Mobile
IoT &
AR
Merged RetailMultichannel Retail Connected Retail
Find and buy clothes
online
Search for clothes via
your camera, scan
product barcodes,
search for prices and
shop anywhere
Clothing items are tracked
through the entire supply
chain and recognised by
smart-mirrors in-store

12. Some Key merged retail themes

13. Seamless O2O
Online to offline
(and offline to online)
• Online search and social
content are likely starting
points – can you use them to
lead customers to your offline
stores?
• What about offline to online?

14. Customer Centricity

15. Data & Relevance
+ =
Collect customer behaviour data
from as many sources as possible
Filter this through a solid and agile
loyalty strategy + SCV + CRM
Measurable increases in
loyalty, footfall
and spend
Make this accessible through a
number of audience
relevant touchpoints
+
Sprinkle with creative engagement
concepts and magical UX

16. Taking a strategic approach
to new technology

17. Noise vs Need
What is NOISE? What is NEED?
Technology for technology's sake Fulfills emotional & rational requirements
What does it look like? What does it look like?
It doesn't solve a problem Measurably better retail experiences
Complicates a hitherto simple process Facilitated shopping missions
Doesn't materially improve on an existing way of
doing something
More reasons to shop
Needs the user to change what they normally do More ways to shop
Can't be measured or tied back to ROI More products to buy

18. Take some risks
• Is it a bigger risk not to take a
risk?
• Online tools and platforms
allow you to conduct small,
discreet and measurable tests

19. Thanks!
simon@omnifi.co.uk
@omnifiltd
@heavyairs