Project Island Queen 2011overview Producers: • The Innoventive Group & Flying Fish Films Dates: • Preliminaries: Sunday 27th March, 2011 • Finals: Sunday April 3rd, 2011 Venue: • TBD Estimated event patronage: • Preliminaries: 750 people • Finals: 2000 people Competition Logistics: • 20 contestants, 15 Preliminary contestants, 10 Finalists, Celebrity Judges Competition Prizes: • First Prize - Bds$5,000.00 in Cash; Personalized promotional website; Photo Shoot; Clothing; Blackberry • Second Place - Bds$1,500.00 in Cash • Third Place - Bds$500.00 in Cash Recap of Island Queen 2008 - 2010 • Event has grossed over 7500 patrons in its three (3) years of production • Intro of Island Queen Internet TV in 2010 on islandqueenbarbados.com, YouTube, Facebook, Bajantube.com and Bajan Dancehall.com. The five-episode miniseries logged over 13,700 views. • Extensive media coverage of event via King Magazine (U.S.A.), XXL Magazine (U.S.A.), Hott 95.3FM, Mix 96.9FM, Caribbean Media Corporation, Nation Newspaper, The Heat and CBS Caribbean, www.king-mag.com, www.allhiphop.com & www.shadyvillecaribbean.com • Celebrity judging panel has included Alison Hinds, Peter Ram, Wynter Gordon, Freddie Hill, Malcolm X, Jon Doe, Richard Haynes, Toni Thorne and Philip 7 . • Competition winners: 2010 – Tia Weekes / 2009 - Tameisha Boyce / 2008 - Joyann Skeete
oPerations Island Queen 2011 Island Queen Reality TV • Production of an Island Queen reality television show. The show will consist of 13 half-hour episodes, which will be distributed regionally and internationally, exposing partner brands well beyond Barbados’ shores. • The reality show will feature the ‘behind the scenes’ view of the event, including interaction between the contestants, competitions and challenges. • Five contestants will be eliminated during the reality show, which will serve as the first stage of the competition. • Six of these episodes will be broadcast locally as part of the marketing campaign leading up to the event. Contestant Recruitment • Highly publicized 6-week recruitment period (January – February 2011), marketed through social media, recruitment videos featuring past winners and on-the-spot recruitment. • Goal of recruiting minimum 25% non-Barbadian contestant participation, with representation from (5) Caribbean territories. Competition Logistics • Event will be broken into two (2) weeks of competition, first week prelims and second week finals. • Twenty (20) contestants will be selected to participate in the reality show. This will then be reduced to fifteen (15) contestants for the preliminaries which will be reduced to ten (10) contestants for the finals. Event Production • The event will be divided into two (2) parts: the competition running from 4:00pm - 7:00pm and the after-party 7pm - midnight • Each event will be hosted by a male/female combo of local or international celebrities • Entertainment to include local, regional and international DJs & Perfomers Beach Party • For the finals, the event will be held on one of the island’s beaches with a catwalk setup on the sand along with cocktails bars, screens, cabanas and a VIP lounge.
Island Queen CalendarAs part of the expansion of the Island Queen brand, Innoventive will produce a (12) month calendar featuring selected 2011 finalists along with the previous winners. The calendar will be shot on location in Barbados and showcase the island as a sophisticated and upscale destination filled with exotic locales and gorgeous women.Island Queen AgencyAn additional expansion of the Island Queen brand in 2011 will be the creation of the IQ Agency. The agency will provide opportunities to our contestants beyond the scope of the competition and help them gain works in areas such as print advertising, commercials, makeup, fashion shows, hosting, video as well as fashion runway models and street team work. International Strategic PartnersKING Magazine - 2011 for Island Queen marks the return of King Magazine to Barbados! King Magazine, one of the leading men’s lifestyle magazines, is fresh off of 2 big back to back covers (Melyssa Ford +Nikki Minaj) and Editor in Chief Sean A. Malcolm, will be our VIP guest for the event. Expect to see Island Queen Barbados splashed across the pages of King in a Summer issue, showing the event to the world!Rap Radar - one of the world’s leading hip hop blogs is a proud partner of Island Queen 2011. Founded by renowned journalist Elliott Wilson and rap superstar Eminem’s manager Paul Rosenburg, Rap Radar averages over 160k unique visitors and 600k hits monthly. As part of our partnership, the YouTube version of Island Queen TV will be premiered on the site every Tuesday during the month of March and content from the finals will be featured in April. Content Director of Rap Radar, Brian “B. Dot” Miller, who is of Barbadian heritage and a spokesperson for Kodak, will be one of the celebrity judges for Island Queen 2011 and promises to give Barbados and Island Queen the full spotlight it deserves.
Marketing Island Queen 2011 Target Demographic Groups • Barbadian party goers between 18 to 35 years old • UWI and BCC Students • Regional, North American & European lifestyle travelers Promotional Campaign Imagery & Branding - Creation of vibrant flyers, posters, customized FB Fan Page, blog template & assorted paraphernalia, Dynamic model photography Street Team Marketing - Employment of a street team to distribute 10,000 flyers and 1000 posters Viral Marketing - Guerilla marketing featuring impromptu appearances of Island Queen contestants in unconventional, high-traffic areas (e.g. Swan Street, Warrens roundabout); Creation and distribution of viral videos and mix-cds Social Media Marketing - Ten (10) week campaign including - Expansion of www.islandqueen.tv with individual contestant sub-sites; customize Facebook fan page and twitter page, Flickr photo galleries; Servicing Island Queen content internationally through project partners such as KING and Rap Radar; E-Blasts; PR Campaign - Airing of 6 episodes of Island Queen Reality TV – March 3 to April 7 on CBC TV; feature articles in local press; Media Invitations; VIP Invitations Media Advertising - (4-6) weeks of radio advertising; Radio interviews for event producers, sponsors, contestants, event entertainers, celebrity guest, etc. Post Event Marketing - Viral Videos and pictures of patrons, contestants, judges, sponsors, etc. endorsing their Island Queen experience
Project Island Queen 2011Producers The production of Island Queen and Island Queen TV is the result of a joint venture between The Innoventive Group Inc. and Flying Fish Studios. The Innoventive Group Inc. is a full service Brand Development and Management agency. Innoventive combines a 360-degree perspective on brand development, cutting-edge technologies, advanced knowledge of viral marketing techniques and guerilla-style execution to enable our clients to communicate effectively with their consumers, expand brand reach, gain competitive advantages and ultimately win! Flying Fish Studios (FFS) is a full service audio-visual digital technology company based in Bridgetown, Barbados with offices in Trinidad and Jamaica. FFS is the largest privately owned radio, television and film distribution content provider in the Eastern Caribbean. .