Please review this general sponsorship opportunity deck related to the 2012 International Men\'s Rugby Series taking place across Canada.

1. 2012 International Rugby Series
Presented by: Nick Taylor
Director of Commercial Operations
Rugby Canada

2. Sponsorship Opportunity
The 2012 International Men’s Rugby Series will provide a continually
building platform for your company to activate on their sponsorship
investment.
Our events can deliver a sought after demographic across three distinct
cities in Ontario and British Columbia.
• Series Sponsorship has been offered exclusively to an existing sponsor under
“right of first refusal” terms. (Only one for the series) The opportunity will be
opened up for general interest by March 15th
• Presenting Sponsorship at any of the three venues has been offered to an
existing sponsor under “right of first refusal” terms. (only 1 in each venue) The
opportunity will be opened up for general interest by March 15th
• Associate Sponsorship is being offered along with offers to other sponsors (1
of 4 maximum) for any of the three series venues
• Supplier Sponsorship opportunities will be entertained from multiple industry
/ product categories for any of the three series venues

3. International Rugby Series
2009 Events were sold out. The 2011 Test at BMO Field saw
the largest attendance (11,000) ever for a Canada vs. USA
Test match in North America. TV audience eclipsed even
the MLS Soccer game between TFC and DC United in Prime
Time on the same day (112,000 Viewers).
• TV Coverage (Broadcast Rights being Negotiated)
• Traditional marketing opportunities, advertising, signage, in game
promotions, branding and giveaways
• Ticketing & Hospitality for staff, clients and families, PLUS Outreach to
schools, community groups and our business network
• Cumulative Live/ in stadia Audience through the series expected to
exceed 30,000 fans

4. Canada vs. USA at Richardson Stadium
Field Boards, Enclosure
Branding, Contests, PA Over 7,000 Fans in 2008
Announcements, Merchandise For “Non-Canadian Game”
& Ticketing

5. Canada vs. Italy at BMO Field
Field Boards, LED Signs, Score
Board Branding, PA Creating a New Legacy for
Announcements, Contesting, Rugby in Canada
Merchandise & Ticketing

6. Canada vs. Georgia at Swangard Stadium
Field Boards, Enclosure
Branding, Contests, PA BC, Canada’s Birth Place
Announcements, Merchandise for Rugby
& Ticketing

7. General Marketing Opportunities
Rugby Canada will work with your company as a partner to deliver
additional components to the sponsorship as they may arise.
Generally speaking, the event opportunity presented will provide
for some or all of the following traditional sponsorship deliverables
to be activated:
• Branding on; print marketing collateral, event signage, digital
media, online space (including social media), (some) paid advertising and
earned media
• Merchandise Branding
• Ticketing for designated clients, partners and guests
• Fan engagement through contesting, social media, live event interaction
• Television; match broadcast coverage

8. Online Branding and Promotion
Advertising Banners on RC and Ancillary Event Websites

9. Variety of Digital & Print
Marketing & Communications
Digital E-Flyers and Newsletters Posters, Direct Mail and Flyers
Distributed from monthly to weekly Distributed in rugby clubs and bars

10. Variety of Public Advertising
Globe & Mail, Vancouver Sun & Province,
Kingston Whig Standard and More

11. Ticketing
Friends & Family Zone Seating
Community Booster Zone
Seating

12. In Stadium Branding
In Stadium Branding – Digital LED* & Static Field Sign- TV Arc ½ Stadium
(*Only at BMO LED 10 hits per half – 10 sec each and Static Boards)

13. In Game Promotions
Rally Towels, Thunder Sticks

14. Partnership with Rugby Canada
• Rugby Canada will strive to deliver value to
our sponsors and partners at all times
• We will understand your business and help
you reach your specific goals and objectives
• Customization of this sponsorship platform
awaits your direction, additional advertising
sponsorship packages are available

15. Partnership with Rugby Canada
For more information, please contact:
Nick Taylor
Director of Commercial Operations,
Rugby Canada
30 East Beaver Creek Road, Unit #110,
Richmond Hill, ON L4B 1J2
TEL # 905-707-8998 ext 226
CELL # 416-400-1510
ntaylor@rugbycanada.ca